Engagement is a central aspect of discussions surrounding online brand communities. The current paper advances the existing thinking associated with conceptualisation of engagement in the context of online brand communities. By understanding how brands engage in an online community we can provide better community management and benefit a brand.

Some well-known luxury fashion brands log off social media or deliberately keep their accounts empty. The article investigates how consumers of high-end fashion brands react to this social media strategy through a series of experiments. This study provides managerial implications for social media strategy of luxury fashion brands.

We explore how young, educated consumers in a collectivist emerging market, utilize social media (SM) to increase self-esteem through interaction with retailers and achieve emotional well-being. Primary data were collected in Vietnam through a survey. 192 responses were analyzed using PLS-SEM. The findings show that SM provides an online space for value co-creation, where young consumers feel more closely connected with the service provider and express themselves to retailers. Close interaction via a retailer’s mediation “responsiveness” facilitates consumer learning and provides opportunities for consumers to convert initial knowledge to second stage knowledge through conversion. In the process of mediation and interaction, SM is used to facilitate the learning cycle. Also, retailers apply the value-in-use concept by adapting relevant information to better suit a particular individual’s needs. This imbues a sense of self confidence and results in consumers gaining self-esteem.

Influencers have become a critical component of marketing strategy to increase awareness, encourage consideration, and drive purchases. A new type of influencer, computer-generated and artificial intelligence-powered avatars, has emerged amid this boom. Despite the mixed marketing results virtual influencers deliver, they are generally thought to create similar engagement as human influencers. Consumers appear capable of developing complex psychological processes when engaging with virtual influencers. Even though the positive impact of influencers is evident, there is a growing concern about how they can affect consumers' well-being. The feeling of envy is a significant well-being concern in the social media world. Assuming virtual influencers can deliver similar emotional effects as human influencers, can we feel envy towards virtual influencers?

By using signaling theory, we shed light on how international entrepreneurial ventures co-brand with international players by leveraging multichannel approaches involving social media platforms. The contribution to signaling theory within international marketing literature is multi-fold.

The impact of firms' marketing communication on word of mouth (WOM) has been studied extensively in recent years, with a growing focus on electronic word of mouth (eWOM). The advent of the internet and the participatory web or Web 2.0 has dramatically changed the relationship between marketers and consumers, with consumers playing a more active role. However, there is a gap in understanding this area, including a lack of research on identifying specific groups of consumers that companies should focus on for eWOM marketing. Eye-tracking techniques have been suggested to address this issue, but these methods can be costly and rely on lab-based observations. Analyzing unstructured data from consumer-to-consumer interactions on social media is an underutilized approach in current marketing literature. The authenticity of eWOM is a highly valuable trait, but there can be a tension between commercial and communal norms, even in relatively informal settings like a blogger endorsing a product.

Social media has emerged as a prevalent tool for businesses in recent years through which brands actively engage in promotions. This development has resulted in several social media trends aimed at garnering increased consumer engagement on various social media platforms that brands utilize routinely. We investigate one such prevalent social media trend: brands sharing memes. Several popular brands, such as Netflix, regularly post memes on social media platforms. Therefore, it is important to study the brands’ use of memes and their resultant impact on consumer behavior.

There is a growing trend towards consumption of meat alternatives. In response to rising demand, many brands add meat alternative options to their offerings (e.g., Impossible Whopper from Burger King, McPlant from McDonald’s). Consistent with this trend, a growing literature explores how to encourage consumers to reduce meat consumption and increase acceptance of meat alternatives. However, there are two major limitations in literature. First, most studies in this area do not employ real behavioral outcomes as the focal dependent variable. As a result, we cannot be certain that such findings can be extrapolated into real-world settings. Second, the majority of studies have focused on cognitive factors in investigating acceptance of meat alternatives. Hence, there is a need to attend more to affective factors when investigating how we can advertise meat alternatives. Against this backdrop, the present research investigates the interactive effect between regulatory mode (a motivational factor) and positive emotion (an affective factor) for driving social media engagement in advertising meat alternatives. Regulatory mode theory posits that consumers engage in goal pursuit by adopting locomotion (a motivation to “just do it”) and assessment orientations (a motivation to “do the right thing”). We propose that different, discrete positive emotions could interact with regulatory mode to create “fit” effects. Specifically, the fit between assessment orientation and the emotion of awe, and between locomotion orientation and the emotion of love will lead to increased social media engagement.

This research presents a conceptual framework for a comprehensive understanding of the causes of user migration from social media networking sites. The results of our survey show that users’ intentions to switch social media platforms are influenced by user satisfaction, alternative attractiveness, peer influence, and perceived switching costs.

Despite a surging amount of research on value co-creation in the social media context, research on how value co-creation and value co-destruction coexist from a system perspective remains scarce. This conceptual research aims to understand how social media allows for value to be co-created and/or co-destroyed in interconnected social networks. The study takes a first step toward integrating the two value processes in the social media context and opens up new research possibilities. By looking at value co-creation, we differentiate between values that are created from both firm and customer sides and show the value can be destructed if without cautions. From a managerial standpoint, the proposed framework could facilitate managers to build a more holistic view of creating social media value through collaboration with their social media users.

This study answers an important question for university social media advertising. Does processing fluency of the brand and brand identity (e.g., name, logo, symbol etc.) of the university affect the behavior intention of target customers for the university? The results show that name processing fluency (especially pronunciation), advertising processing fluency, brand awareness, brand value, and brand ranking significantly impact behavior intention. In addition, target audience’s individual social media behavior (e.g., general attitude toward the social media, frequency of social media use and involvement) explains the attitude toward the university advertising in social media.

As two forces that are contradictory but unified, conflicting and harmonious, the relationship between the media and the judiciary shows a very complicated form. They will not only criticize and fight each other, but also guide and promote each other. What the media has is a power of public opinion and a power of thought. This power seems invisible, but it can be transformed into a huge social influence. Media reports have the political right to freely express and supervise criticism, and objective and fair monitoring and reporting of the truth of events is the lifeblood of news. Judicial adjudication power is unique to the judiciary. It is a coercive force endowed by the state. Judges make reasonable trials of cases based on the law, in combination with their own discretion and previous precedents. “Justice” has become the inner core of the judiciary. The media supervision will supervise the fair and legal progress of the judicial process, monitor the corruption problems that may arise within the judiciary, monitor all problems that affect the judicial process, and actively promote the judiciary to move towards a more reasonable and fair direction. However, compared with the positive and benign interaction between the two, the conflict and confrontation between the media and the judiciary are becoming more and more acute. At this stage, there have been many incidents of media interference with judicial independence, which have seriously affected judicial independence and led to judicial adjudication. injustice occurs. 저 자 제1저자 리우레이

본 연구에서는 MnSO4이 B. thuringiensis의 곤충독소 형 성에 미치는 영향을 분석하여 신속 검출배지 개발의 기초 자료를 제안하고자 하였다. 본 실험에 사용한 균주는 순 천대학교 식품위생안전실험실에 보관되어 있던 B. thuringiensis reference 1주(KCTC 1511)와 식품에서 분리 된 wild type strain 9주를 사용하였다. B. thuriengiensis의 곤충독소 생성 확인은 식품의약품안전처의 곤충독소 확인 시험법에 따라 실험하였다. 0.005%-MnSO4이 첨가된 Nutrient agar는 배양 48시간에 3개 평판 중 2개 평판 (66.6%)에서 곤충독소가 관찰되었고, 120시간에 3개 평판 (100%) 모두에서 곤충독소가 관찰되었다. AK agar는 48 시간 배양 후 3개 평판 중 1개 평판(33.3%)에서 곤충독소 가 관찰되었으며, 배양 120시간에 3개 평판(100%) 모두에 서 곤충독소가 관찰되었다. 이러한 결과는 포자형성에 사 용되는 AK agar보다 식품공전에서 제시하고 있는 포자형 성 배지인 0.005%-MnSO4 Nutrient agar가 B. thuringiensis 의 곤충독소를 신속하게 생성시키는 것으로 나타났다. B. thuringiensis 10개 균주를 24시간 배양하여 관찰한 결과, 0.000%-MnSO4 배지에서 10개 평판 중 1개 평판(10%), 0.001%-MnSO4이 첨가된 배지의 10개 평판 중 2개 평판 (20%)에서 곤충독소가 관찰되었다. 0.002%-MnSO4이 첨가 된 배지는 10개 평판 중 3개 평판(30%)에서 곤충독소가 관찰되었다. 0.003%-0.009%-MnSO4이 첨가된 배지에서는 곤충독소가 관찰되지 않았다. 이러한 결과로 보아 24시간 배양 시까지는 0.002%-MnSO4이 첨가된 Nutrient agar가 B. thuringiensis의 곤충독소를 가장 신속하게 생성시키는 것으로 나타났다. B. thuringiensis의 곤충독소는 포자형성 과 동시에 생성된다는 보고와 MnSO4이 포자형성에 기여 한다는 보고를 종합하여 보면, MnSO4이 B. thuringiensis 의 포자형성을 가속화하고 이로 인해 곤충독소도 신속하 게 생성된 것으로 판단된다. 따라서 B. thuringiensis의 곤 충독소를 신속하게 생성하기 위해 기존 식품공전에서 제 시하고 있는 Nutrient agar보다 0.002%-MnSO4이 첨가된 Nutrient agar를 사용하는 것이 효율적일 것으로 판단된다. 그러나 Nutrient agar와 0.002%-MnSO4 Nutrient agar의 24 시간 배양 후 곤충독소 생성율의 차이는 작게 나타나 다 수의 wild type B. thuringiensis를 대상으로 추가적인 연구 가 필요할 것으로 판단된다.

This study was aimed to determine the effects of grow media on the mineral contents of the leaves and growth characteristics of strawberry grown under aquaponics system in a plant factory. For aquaculture, 12 fish (Cyprinus carpio) (total weight, 2.0 kg) were raised in an aquaponics tank (W 0.7 m × L 1.5 m × H 0.45 m, 472.5 L) filled with 367.5 L of water at a density of 5.44 kg·m-3 and total 34 of strawberry seedlings were transplanted in the pots filed with 200 g of orchid stone, hydroball or polyurethane sponge in the growing bed (W 0.7 m × L 1.5 m × H 0.22 m) laid out with holly acrylic sheet (140×60 mm, Ø80) on the top of the system. The pH and EC of the aquaponic solution was ranged from 7.6 to 4.9 and 0.24－0.91 dS·m-1, respectively. The concentration of NO3-N was about 28% lower than that of the hydroponic standard solution, and K, Fe and B were 10, 27 and 3.8 times lower, respectively; however, the mineral contents of strawberry leaves were in the appropriate ranges with lower contents in the leaves grown with sponge media. The organic content (OM), nitrogen (N), phosphorus (P), and potassium (K) of the sludge were 61.5, 5.72, 8.92, and 0.24%, respectively. The leaf area, leaf number, and dry and fresh weights of shoot at 81 DAT were significantly higher in the hydroball, and the average number of fruits per plant was significantly higher in both the orchid stone and hydroball. There was no significant difference in the fresh and dry weights of fruits. Integrated all the results suggest that the orchid stone and hydroball media are more effective to utilize nutrients in solid particles of aquaponic solution, compared to the polyurethane sponge.

The purpose of this paper was to provide a theoretical outline of why critical media literacy (CML) should be included in Korean English education teaching practices and teacher training curricula. CML is a pedagogy designed to sensitize students to ideological meanings embedded in media that socialize people into specific values, beliefs, and behaviors. This paper begins with a review of theoretical foundations of CML including the symbolic nature of human consciousness signification and the processes of socialization, which are theoretically encapsulated within the dialectic among post-structural theories of discourse and representation. A review of literature on CML and its application to English as a foreign language (EFL) is then presented. Applications of CML include situated inquiry, discussion, creation of group multimodal projects suggests, how it fosters the development of critical thinking skills, the acquisition and use of new vocabulary idioms, and transforming student perceptions of themselves and their society.

생물환경조절학회지 31권 4호에 게재된 논문의 사사가 잘못 기재되어 있어 바로 잡습니다.