The company was focusing on production which was partial mission rather than acquiring the information of customer in intensive process industry. The company accepted loss which is from over-production, losing of opportunity. After changing to Web environment, supply chain is more complicated and need of customer is more various. As a result the company hard works on controlling production rates, production quantities in production area and gathering exact information which is about available resource and available quantities. Cooperated demand planning have to get decreasing of inventory, improving of customer service in supply chain management. Specially demand planning that considers allocation of capacity is executed in Iron-Industry. Demand planning must be classified by customer, region and supply position level.

The objective of this research was to develop a rural settlement demand model to analyze the determinants of settlement demand of urban residents. The point aimed at from model development was deriving stated preference of potential consumers towards rural settlement through setting a hypothetical market, and using settlement subsidy as a surrogate variable for price in the demand model. The adequate demand model deducted from hypothetical market data was derived from the basis of Hanemann's utility difference theory. In the rural settlement demand model, willingness to accept was expressed by a function of settlement subsidy. Data utilized in the analysis was collected from surveys of households nationwide. According to inferred results of the demand model, settlement subsidy had a significant influence on increasing demand for rural settlement. A significant common element was found among variables affecting demand increase through demand curve shift. The majority group of those with high rural settlement demand sought agricultural activity as their main motive, due to harsh urban environments aggravated by unstable job market conditions. Subsequently, restriction of income opportunities in rural areas does not produce an entrance barrier for potential rural settlers. Moreover, this argument could be supported by the common trend of those with high rural settlement demand generally tending to have low incomes. Due to such characteristics of concerned groups of rural settlement demand, they tended to react susceptibly to the subsidy provided by the government and local autonomous entities.