Negative publicity is widespread in the current marketplace, and may be of different forms ranging from sourcing garment products from sweatshops to recent Volkswagen emission crisis. Negative publicity may cause weak customer satisfaction, drop in sales, increased vulnerability to competitors’ marketing mix actions, and spill over effects on other brands (Pullig, Netemeyer, & Biswas, 2006; Van Heerde, Helsen, & Dekimpe, 2007). Existing research has focused on different response strategies for dealing with such crises. For example, Coombs (1995) listed five alternative strategies available to handle such a crisis situation: denial, distance, ingratiation, mortification, and suffering. Xi and Peng (2009) examined the effectiveness of affective, functional and informational repair strategies in restoring consumer trust after a negative publicity. However, no prior research thus far explored the role of cause related marketing in dealing with a negative publicity.

As social media platforms (e.g., Facebook) and related online communication channels (e.g., review websites and community forums) grow in quantity and commercial orientation, marketing practitioners and scholars alike have recognised the importance of understanding and influencing online consumer communication processes. Specifically, it is suggested that online opinion leaders (‘Epinion leaders’) can be utilised as a target group to manage negative e-word-of-mouth (‘e-WOM’) and e-complaints. This study identifies and targets Epinion leaders and explores three central personality characteristics – altruism, self-confidence and the need for uniqueness – as a means of understanding Epinion leaders’ motivations to communication and tailoring corporate communication campaigns. The study focusses herby on the rapidly growing and increasingly influential 50-years+ e-commerce segment (i.e., ‘silver surfers’). Based on an online survey of 1,700 e-consumers aged 50 years and older, the proposed structural equation model verifies the positive influence of Epinion leadership on the propensity to spread negative e-WOM and e-complaints while demonstrating the applicability of personality characteristics as means of influencing consumers’ online communication strategies. The findings demonstrate that addressing consumers’ self-confidence can be an essential way of reducing negative e-WOM and encouraging e-complaints, which show opposing effects on customer satisfaction. For practitioners, this study emphasises the usefulness of negative Epinion leaders as a target group and recommends fostering consumers’ self-confidence in order to prevent negative online opinion-cascades and increase overall satisfaction.

The advances of the Internet open consumers new opportunities to share their consumption experiences, opinions and feelings with others. Online customer reviews (OCRs) are a crucial source of information for consumers and are regarded as one of the most influential types of electronic word-of-mouth (eWOM) in shaping consumer attitudes and facilitating purchase decisions (Plummer, 2007). Prior research has produced a number of valuable insights on OCRs (e.g., Dellarocas, Gao, & Narayan, 2010; Hennig-Thurau et al., 2004; Mayzlin, Dover, & Chevalier, 2014). Especially the influence of OCR valence (positively vs. negatively framed information) has received considerable attention both from practitioners and from scholars (e.g., Xue & Zhou, 2010; Yang & Mai, 2010; Lee et al., 2009). However, we argue that scientific insights on the influence of OCR valence remain limited. Specifically, this paper shows that the level of source credibility (high vs. low) as well as the type of product (search vs. experience good) are important moderators of the influence of OCR valence on several consumer OCR reactions (product attitude, product quality, and product trust) under specific circumstances only. Four hundred and sixteen respondents (70% females, average age 24 years) participated in an experiment with a 2×2×2 between-subjects full factorial design manipulating the OCR valence (positive vs. negative), the source credibility (high vs. low) and the product type (search vs. experience good). Results demonstrate that the effect of positive OCRs from highly credible sources on diverse outcome variables is larger than from low credible sources. By acknowledging Chaiken et al.’s (1989) theoretical extension of the heuristic-systematic model (Chaiken, 1980) we provide empirical evidence that source credibility intensifies the impact of positive OCRs due to the additivity effect. In contrast, credible negative information is not more influential than incredible information. A similar mechanism becomes operational when considering product type. Here, positive OCRs about experience goods have a stronger influence on product evaluations than similarly valenced information about search goods. This research provides further support for the crucial role of credible, positive OCRs in affecting consumer behavior in contrast to their negative counterparts. From a practical perspective, marketers should consider including highly credible OCRs from trustworthy and experienced customers’ peers as decision aids. This can be achieved, for instance, by including personal postings from Facebook. Such a strategy is particularly efficient as positive OCRs increase the consumer’s confidence towards the product while credible negative OCRs are not more harmful than incredible ones.

This study examines the influence of culture on consumers’ behavioral responses after an exposure to negative information, including their intention to search information and to spread the negative word-of-mouth. The study finds that the degree of collectivism and uncertainty avoidance had a significant and positive relationship towards the intention to search and intention to spread negative word-of-moth. Results show a significant and negative relationship between power distance and information search under the high severity scenario but a positive relationship between power distance and negative word-of-mouth under the low severity scenario.

Customers often rely on peers’ opinions and experiences when forming expectations and evaluating a service provider. New media channels such as consumer review platforms and social networking sites help customers obtain firsthand information from other customers to evaluate a service. Prior research confirms the effects of positive electronic word of mouth (eWOM) on recipients, yet less is known about how companies should respond to negative eWOM. The authors conducted a series of experimental studies in the context of new media online channels (i.e., consumer review sites and social media brand pages) to investigate the effects of various company response strategies on consumers’ perceptions. The results have two implications for service firms: First, adequate response strategies to negative eWOM compensate for the negative effects that occur when Internet users attribute responsibility to the firm. Second, the findings indicate that firms need both adequate response strategies and an engaged community to restore their perceived trustworthiness in consumers’ eyes.

이산화염소는 병원미생물에 대한 소독제로 사용되고 있다. 최근 저곡해충에 대한 이산화염소의 산화적 스트레스에 의한 살충력이 확인되 었다. 그러나 이산화염소의 산화적 스트레스에 의한 대상 곤충의 체내 분자 종말점에 대해서는 알려지지 않았다. 본 연구는 화랑곡나방(Plodia interpunctella)의 아세틸콜린에스터레이즈가 이산화염소의 분자표적으로 가정하고 노출에 따른 이 효소의 활성을 분석하였다. 아세틸콜린에스 터레이즈 활성은 화랑곡나방 발육 시기에 따라 상이했다. 화랑곡나방 5령 유충에서 치사를 일으킬 수 있는 이산화염소 농도 처리는 아세틸콜린에 스터레이즈 활성을 뚜렷하게 증가시켰다. 또한 훈증제 형태의 이산화염소 처리에서도 아세틸콜린에스터레이즈 활성 증가가 유발되었다. 화랑곡 나방 5령 유충은 음성주광성을 보이는 데, 이산화염소 처리는 이 선천성 행동을 교란하였다. 이러한 결과는 아세틸콜린에스터레이즈가 이산화염 소 처리에 따른 산화적 스트레스의 분자표적 가운데 하나라는 것을 제시하고 있다.

For the fabrication of the Si negative electrode in Li-ion batteries (LIBs) containing the cross-linking polymer binder, in this work, the urethane acrylate (UA) oligomer was synthesized via a simple synthetic process. The cross-linked poly(urethane acrylate) (CPUA)/carbone black (CB)/Si composite (CPUA/CB/Si composite) was fabricated through reactions between their reactive vinyl segments in the UA oligomer. Interestingly, the CPUA/CB/Si composite showed better cycle performance than the poly(vinylidene fluoride) (PVdF)/CB/Si composite (PVdF/CB/Si composite) and the polyurethane (PU)/CB/Si composite (PU/CB/Si composite). The CPUA/CB/Si composite had the best lithiation of about 2586 mAh g-1. The UA oligomer showed a good compatibility with the electrode materials and current collector after and before a curing process.

기존의 많은 흡연 연구는 담배 소비 경험을 흡연자의 인지적 측면을 중심으로 이해하고자 하였다. 그러나 흡연자는 담배 소비를 통해서 쾌락적 동기나 사회적 동기를 충족하는 과정에서 자신과 타인에 대한 죄책감이라는 부정적인 정서를 경험할 수 있다. 구체적으로, 흡연자의 담배소비 행동이 흡연자의 이상적 자기개념이나 사회적 자기개념이라 는 기준에 부합하지 않을 때 죄책감이 발생할 수 있다. 이와 관련해서 본 연구는 담배를 소비하는 과정에서 발생하는 죄책감이라는 부정적 정서 경험을 중심으로 흡연자의 심리적 기제를 이해하고자 하였다. 연구 결과, 흡연자는 담배 소비가 제공하는 쾌락적 혜택보다 신체적 피해를 더 크게 지각할수록 자신에 대한 죄책감과 타인에 대한 죄책감을 더 강하게 경험하는 것으로 나타났다. 한편, 흡연자에 대한 사회적 이미지를 부정적으로 지각할수록 타인에 대한 죄책감을 더 강하게 경험하였다. 또한 자신에 대한 죄책감과 타인에 대한 죄책감은 금연 의향을 높이는 것으로 밝혀 졌다. 이와 같은 연구 결과는 흡연자 자신에 대한 죄책감(예. 담배가격 인상)과 타인에 대한 죄책감(예. 간접흡연이 가족의 건강에 미치는 피해를 보여주는 금연 광고)을 유발하는 금연 캠페인이 흡연자의 금연 의향을 높일 수 있다는 점을 제안한다.

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This finding suggests the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. The main statistical tool was Regression. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This findings suggest the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.

Nanotechnology has been growing constantly and it is becoming the leading technology in scientific research and development. Although nanotechnology has important applications in broad variety of fields without boundary of any particular industrial area, the study of nanotechnology related to its commercialization has been conducted in a few ways. To put that figure in context, this study investigates public and expert perceptions about negative potentials of nanotechnology. Through a series of surveys with public (N = 541) and experts (N = 62), we analyzed about public willingness to pay for nano-applied products. Survey results showed that public and experts preferred nano-applied products in the order of electronics, cosmetics, and food and medicine. Experts express high payment intention to electronics rather than public intention. In addition, the survey results showed the purchasing intention of both public and expert group was affected by the attributes of nano-applied products in the order of risk fatality, risk chance, certification, and labeling. But experts put more importance in risk fatality than risk chance comparing to public. Through the case analysis of the effects of labeling and certification, we revealed either labeling or certification can induce both public and experts to buy the nano-applied products with high risk chance and low risk fatality. However, for the nano-applied product with high risk fatality and low risk chance, both labeling and certification are simultaneously required to make customers have positive purchasing intention. The result of this study could be utilized for the nanotechnology-based company to get the consumer behavior information about nano-based product and to establish their marketing strategy.

평면내 곡선교량은 편심하중뿐만 아니라 자중만으로도 비틀림하중을 받게 되고, 이는 지점부 부반력 발생의 원인이 된다. 본 논문에서는 경간장 48.8m를 가지는 단경간 곡선강박스 거더교량에 대해 내부곡률각도를 0.49∼1.35rad으로 조정하면서 곡률효과에 따라 지점에서 발생하는 수직반력을 분석하였다. 부반력 발생가능성을 고려하여 반력 크기 및 방향을 예측하기 위해 곡선교량 상부구조를 각 독립된 요소로 분리하여 반력산정식을 해석적으로 개발하였다. 콘크리트 바닥판 및 강재 하부플랜지는 각각 면의 차원을 가지는 기학학적 환형섹터로, 수평면내에서 폭이 좁게 투영되어 나타나는 상부플랜지 및 복부판은 선의 차원을 가지는 기하학적 호로 가정되었다. 제안된 반력산정식의 형식은 비교적 단순하고 그 예측값은 유한요소해석으로 얻은 값과 비교하였을 때 오차가 1% 수준으로 잘 일치하였다.

본 연구는 기업 조직 내에서 일어나는 사회적 상황의 중요성을 토대로 직장 내 따돌림, 공정성, 조직시 민행동, 일탈행동, 그리고 역할행동을 연구 하였다. 직장 내 따돌림이 야기한 결과와 관련된 연구들은 어 느 정도 나와 있지만, 아직까지 이러한 연구들은 직장 내 따돌림이 야기 시키는 행동적 결과의 조절 변수 효과를 포함 하고 있지 않다. 본 연구는 근로자 246명을 대상으로 종단 적 연구 되었으며, 연구 결과에서 는 직장 내 따돌림이 조직시민행동과 역할행동 사이의 부적 관계를 보여준 반면에, 직장 내 따돌림과 일 탈행동은 정적 관계를 갖는 것으로 나타났다. 더 나아가, 공정성은 따돌림이 갖는 조직시민행동과 일탈행 동 사이의 부적 관계를 줄일 수 있는 것으로 나타났다. 따라서 공정성 인지도가 직장 내 따돌림이 야기 시키는 부정적인 행동적 결과를 완화 시킬 수 있다는 것을 본 연구에서 제시하고 있다.

In this study, it is explored the effect of fashion therapy on depression, positive emotion, negative emotion, appearance interest, body satisfaction, self-esteem, and self-efficacy of female patients. Eight cancer patients and 12 general patients participated in the 4-week fashion therapy program. When comparing results before and after the fashion therapy, depression and negative emotions were significantly decreased while positive emotions and self-efficacy were significantly increased. There was no significant influence on appearance interest, body satisfaction, self-esteem, and self-efficacy. In group comparison, significant changes were observed in depression, positive emotion and negative emotion regardless of groups. However, cancer patients indicated a significant improvement in self-efficacy compared to general patients who did not whereas patients with a high level of depression showed a significant enhancement on body satisfaction compared to patients with a low level of depression. Also, patients with a low level of pain indicated a significant improvement on self-esteem and self-efficacy compared to patients with a high level of pain. Perceived effect and satisfaction of the fashion therapy were relatively high. Study results may positively contribute to building a knowledge and experimental base of fashion therapy that is widely applicable to diverse parties for the future.

PURPOSES : The objective was to develop the advanced method which could not explain each observation’s specific characteristic in the present negative binomial method that results in under-estimation of the standard error(t-value inflation) and affects the confidence of whole derived results. METHODS : This study dealt with traffic accidents occurring within interchange segment on highway main line with RPNB(Random Parameter Negative Binomial) method that enables to take account of heterogeneity. RESULTS : As a result, AADT and lighting installation type on the road were revealed to have random parameter and in terms of other geometric variables, all were derived as fixed parameter(same effect on every segment). Also, marginal effects were adapted to analyze the relative effects on traffic accidents. CONCLUSIONS : This study proves that RPNB method which considers each observation’s specific characteristics is better fitted to the accident data with geometrics. Thus, it is recommended that RPNB model or other methods which could consider the heterogeneity needs to be adapted in accident analysis.

본 연구에서는 정서를 두 양상(청각, 시각)으로 제시할 시, 두 양상의 정서가 일치 혹은 불일치 할 경우 각성과 재인 기억, 회상 기억에 영향을 미친다는 것을 알아보고자 하였다. 본 연구의 첫 번째 가설은 교차 양상에서의 정서 불일치는 일치 할 때 보다 각성 뿐만 아니라 재인, 회상 기억 모두 높을 것이라는 것이다. 두 번째 가설은 각성이 회상 기억과 재인 기억을 modulate한다는 것이다. 가설을 증명하기 위해 시각과 청각의 정서를 긍정 정서와 부정 정서로 조작하여 일치 조건과 불일치 조건으로 조작하였다. 각 조건에서는 재인 기억과제와 회상 기 억 과제의 정확도를 종속 변인으로 측정하였으며, PAD(Pleasure-arousal-dominance) 척도를 이용하여 참가자의 각성 수준을 측정하였다. 또한 8일이 지난 후, 참가자 모두에게 실험 자극으로 쓰인 영상에 대해 재인 기억 과제를 통해 다시 검사하였다. 연구 결과, 각성의 경우 영상을 본 후의 각성 차이는 통계적으로 유의미하게 나타 났지만(p<.001), 일치와 불일치 조건 간의 각성 차이는 나타나지 않았다. 또한 정서가 일치하는 조건과 불일치하 는 조건에서 재인 기억이 통계적으로 유의미하지는 않았지만, 영상 정서의 주 효과가 통계적으로 유의미하게 나타났다. 이로 인해 두 가지 정서로 나누어 분석한 결과, 부정 정서 영상에 노출된 조건에서만 일치 조건과 불일 치 조건에서의 재인 기억이 통계적으로 유의미한 차이를 보였다(p= .044). 사후 분석 결과, 불일치 조건에서 일치 조건보다 높은 점수를 보였다. 회상 기억의 경우, 영상 정서조건과 일치, 불일치 조건 간의 상호작용이 나타났다 (p=.039). 따라서 본 연구에서는 부정 정서에서의 불일치 효과는 증명하였지만, 각성으로 인한 효과는 증명하지 못하였다.

가스폭발은 해양플랜트 산업에서 발생할 수 있는 치명적인 사고 중 하나이며, 탑사이드 플랫폼은 폭발압력에 따른 구조건전성을 확보해야만 한다. 따라서, 해양플랜트 분야에서는 이러한 폭발사고에 대비한 방폭설계에 관한 많은 연구가 수행되었지만, 여전히 추가적으로 세밀한 분석이 더 필요한 실정이다. 폭발 설계하중 계산과정에서 도출된 충격량은 CFD 해석결과로 계측된 폭발 압력 응답에서의 곡선 아래 면적의 절대 값에 의해 결정되어 진다. 하지만 가스폭발에서의 부압구간은 TNT 폭발이나 가스폭발과는 달리 상당부분 존재한다. 본 연구의 목표는 이러한 부압구간이 구조물의 거동에 미치는 영향에 대해서 분석하는 것이다. 따라서 방폭설계가 필수적으로 요구되어지는 FPSO 탑사이드의 방화벽을 폭발하중에 따른 구조응답을 분석하기 위한 대상물로 선정하였다. 폭발 하중-시간이력 데이터는 FLACS를 이용한 폭발 시뮬레이션 과정을 통해 획득하였으며, LS-DYNA는 비선형 과도 응답해석을 위해 사용되었다.

Negative publicity can be defined as negative information about a product, a service, a brand, an organization or an individual that is circulated through mass media such as print media and broadcast media (Dean, 2004; O'Guinn, Allen, & Semenik, 2011). Indeed, there has been a growing interest in the marketing literature concerning the effects of negative brand publicity on consumer perceptions and evaluations (Cleeren, van Heerde, & Dekimpe, 2013; Dills & Hernández Julián, 2012; Pullig, Netemeyer & Biswas, 2006; Thirumalai & Sinha, 2011). Negatively publicized instances such as defective products/services or unethical business practices are likely to impair a brand’s image and its equity. However, previous literature has mainly focused on the effect of performance-related negative publicity on consumer responses and there are limited studies about the effect of value- or ethics-related negative publicity. Owing to the inherent characteristics of inseparability and intangibility, hospitality managers need to pay particular attention to ethical issues and the detrimental impact of value-related negative publicity. This study aims to examine the impact of negative brand publicity on hotel consumers for two types of negative publicity (namely, performance-related and value-related). A content analysis and a consumer survey were conducted in China so as to investigate the hotel recovery strategy and consumer responses toward negative publicity. The content analysis was performed on two largest local daily newspapers in China. It showed that the occurrence of value-related negative publicity (e.g., not keeping promises, or dishonesty) was much greater than performance-related negative publicity (e.g., untidy room, or equipment malfunction) in China’s hotel industry. Compensations appeared to be the most common method for hotel responses toward the two types of negative publicity. The consumer survey showed that consumer responses such as hotel evaluations and patronage intentions were negatively affected by negative brand publicity. Female consumers were found to be more sensitive to unethical issues than male consumers. In other words, females were more negatively affected by value-related publicity than performance-related publicity. Managerial implications for hospitality managers are discussed.

This paper examines the situational, individual and social network determinants of negative online word-of-mouth on social network sites. The findings of the empirical study indicate that feeling of injustice, firm attribution, perceived service image, face concern, emotion regulation, SNS use intensity and tie strength significantly affects negative word-of-mouth.

Will information from astroturf organizations affect people’s trust toward overall nonprofit organizations and willingness to engage in prosocial behaviors? Astroturf organizations are defined as “fake grassroots organizations animated by a clever public relations campaign and a huge budget” (Hoggan and Littlemore 2009). In other words, an astroturf organization hides its true identity by using rhetorical language to convince the public. It can be inferred that large corporations sponsor astroturf organizations to employ deceptive and fraudulent tactics as propaganda. Prior research on astroturf organizations for climate change shows that people exposed to information from astroturf organizations denying global warming tend to become more uncertain about climate issues (e.g., causes of global warming or the existence of global warming) than people exposed to information from grassroots organizations (Cho et al. 2011). We propose that information from astroturf organizations may affect not only relevant issues or organizations, but also nonprofit organizations in general, which can then lower people's willingness to engage in prosocial behaviors (e.g., donations and volunteering). Darke and Ritchie (2007) found that deceptive advertisements engender distrust and undermine the trustworthiness of subsequent advertising. The process of defensive stereotyping can explain how initial deception activates general skepticism regarding advertising. Based on such an explanation, we suggest that exposure to astroturf organizations can make consumers more logically defensive and can decrease their trust toward messages from other nonprofit organizations. Therefore, we hypothesize that people who read messages from astroturf organizations will be more distrustful toward nonprofit organizations and will display lower willingness to engage in prosocial behaviors than people who read messages from grassroots organizations. To test this hypothesis, we conducted an experiment. We used a one-factor design with two levels of organization types (astroturf vs. grassroots). Participants (N = 72) were randomly assigned to one of the two conditions. Participants were told that they would read a message captured from a website of an organization (astroturf vs. grassroots) working on global warming. After viewing the advertisement, participants completed a questionnaire measuring their trust toward nonprofit organizations in general and willingness to engage in prosocial behaviors. We assessed whether viewing the advertisement from the astroturf organization had an impact on participants' trust toward nonprofit organizations and their willingness to engage in prosocial behaviors. An analysis of variance (ANOVA), with trust toward nonprofit organizations as the dependent variable and the type of organization as the independent variable, yielded a significant effect (F = 4.38, p < .05). The results showed that participants who viewed the advertisement from the astroturf organization were more likely to be distrustful of nonprofit organizations than those who viewed the advertisement from the grassroots organization (Mastroturf = 4.14, SD = 1.48 vs. Mgrassroots = 4.80, SD = 1.16). Thus, astroturf organizations may not only confuse people about a specific issue that the respective astroturf organizations aimed to attack, but they can also significantly weaken people's trust toward nonprofit organizations in general, which suggests severe detriment for the entire society. In addition, exposure to the message from an astroturf organization appeared to have an impact on people's willingness to engage in prosocial behaviors (F = 4.77, p < .05). To be specific, people who viewed the advertisement from the astroturf organization indicated that they were less likely to engage in prosocial behaviors, compared to those who viewed the advertisement from the grassroots organization (Mastroturf = 3.11, SD = .63 vs. Mgrassroots = 3.48, SD = .77). Taken as a whole, this research suggests that messages from astroturf organizations can frequently engender people’s distrust toward nonprofit organizations and can lower their willingness to engage in prosocial behaviors. Our results extend prior research demonstrating that information from astroturf organizations affects people’s trust and certainty levels regarding one specific issue (Cho et al. 2011) and suggest that the effects of exposure to astroturf messages are not limited to a specific issue. Rather, the effects can be far-reaching and diverse, since such messages can evoke skepticism toward benign intentions and programs of nonprofit organizations. Given that the insidious use of astroturf organizations is growing in popularity, this research provides meaningful insights into the influence of fake grassroots organizations and can forewarn the public of their undesirable effects on the community.