The purpose of this study is to identify target consumers to expand the export of Korean rice to China. We used the ordered logit model as the analysis method and conducted a survey on 637 consumers living in Xi'an, China from September 13, 2016 to September 30, 2016. The results indicate that the target consumers could be set as those who less amount of rice per purchase, more purchase experience of Korea rice, and have lower age. Also, people who are watch korean dramas more or listen to K-pops more tend to buy Korean rice more. Therefore, it is required to maximize the export performance by selecting the young and interested in Korean Wave as the target consumer for the effective export of rice to the Chinese market.

The purpose of this study is to suggest developing plans for 6 beef brands in Kangwon-do. Data were collected by consumer survey on 12th August, 2010 at Daemyung Resort in Hongcheongun. A total of 658 questionnaires were distributed and collected. SAS 9.1 and Excel 2007 were used as statistical packages and ordered logit model was used as a model to analyze the data. From the results of the study the following improvement plans were suggested for the 6 beef brands in Kangwon-do. First, the 6 beef brand agents should use public relation to give information for consumers. Clean image of Kangewon-do and clear distribution process should be stressed for the public relation. Second, promotion is an important tool to discriminate the 6 beef brands with other beef brands. The discrimination by the 6 beef brands should be focused on taste of the 6 beef brands. Third, market segmentation strategies are needed. The market segmentation may be achieved by segmentation of sales places.

본 연구에서는 경찰청에서 제공한 2006년 전국 37,589개의 보행자 사고 자료에서 나타난 보행자 사고 심각도를 분석했다. 이를 위해 본 연구에서는 보행자사고 심각도에 영향을 미칠 것으로 예상되는 주요 요인을 미리 선정하여, 그 영향을 순서형 로짓 모형(Ordered Logit Model)을 통해 분석했다. 이모형은 사고 심각도와 같이 종속변수가 순서형으로 표시되는 경우 매우 유용한 결과를 제시하는 것으로 알려져 있어서 본 연구에서 사용했다. 본 연구는 다음과 같은 결과를 나타냈다. 첫째, 우리나라 보행자 사고 심각도는 운전자와 보행자로 나타나는 인적요인에서 성별, 나이, 음주여부에 영향을 많이 받는다. 둘째, 기타 요인에는 차량, 도로기하구조, 날씨, 시간대가 포함된다. 셋째, 보행자 사고 심각도는 계절요인과 무관하다. 끝으로, 보행자 사고 심각도 분석을 위해 순서형 로짓 모형을 적용하면 매우 적절한 분석결과를 얻을 수 있다. 결론적으로 본 연구는 우리나라 보행자 사고 심각도는 사람들이 전통적으로 생각하는 것과 같은 방식인 것으로 확인했다. 이 결론은 본 연구에서 사용한 사고자료에 국한한 것이며, 이 결론을 일반화시키려면 추후 연구가 필요하다.

The purpose of this paper is to estimate a probability to visit the Yeosu Aquarium with an ordered logit model. Ordered logit model is affordable to estimate the probability when the dependant variable represents likert-type scale. The estimated results are as follows. The more income induces the visiting-expectation. The experience for another aquarium and the visiting-expectation for the Yeosu EXPO are contributed to the visiting-expectation for the Yeosu Aquarium. The needs to visit the Yeosu Aquarium is low in Kyoungsang area and Seoul-Kyounggi-Incheun Metropolitan area. This is related to the Aquarium facilities, which were established in each area. In average level conditions regarding to all independent variables the probability to visit the Yeosu Aquarium is calculated to 15.75%. However, the probability to visit to the Yeosu Aquarium is decreasing according to the change of an admission fee.