This research purposely conducts to identify Malaysian role in port bilateral diplomacy in ASEAN. Malaysia known as role leader in ASEAN and commit with excellence, drive the country among ASEAN since 1969. The research included Malaysia role within maritime working group where this forum or organization discuss and negotiate any issue related maritime sector in ASEAN. The research also highlights in Port Enhancement and Malaysia Port Strategic whereas Port Development in Malaysia that contribute to Port Bilateral, Port Alliance and Port in ASEAN. The objective includes i) to identify the issues and challenges in bilateral diplomacy in port shipping, ii) to identify Malaysian marine department role toward integrating ASEAN Maritime Working Group, iii) to find out Malaysian initiative for enhancement Malaysian Port Development through ASEAN port alliances, iv) to formulate Malaysia Port Strategic Plan toward the development of national port ASEAN port Alliances. For the literature review in this research is refer to five keywords which is Port Alliances, maritime working group, Malaysia contribution, Malaysia Port Development and Port Strategic Plan. This research is using qualitative method that refer to previous research, article, and journal. The collecting data consist of text transcribe form interview session into verbal and text written. There are selected organization such as Ministry of Transport and Port Authority. The interview process through online using Webex. The coding process take afterward for analysis and conclusion data. The theory formulation of relation diplomacy for this research is propose the objective to formulate Malaysia port strategic plan toward the development of national port ASEAN. Finally, the finding of this research that Malaysia plays significant role in port operation through ASEAN regional. The ministry of Transport plays as policy maker and drive the actor form Malaysia Marine Department and Port Authority in operation and regulatory. The recommendation is to increase the effectiveness of communication and enhance the efficiency of relation toward port bilateral.

Recently, amount of cargoes from main ports in Northeast Asia have rapidly increased and as well surplus port development in same region corresponded with the boom in external trade that resulted from successful export-oriented economics strategy by China, Japan and South Korea. To cope with this business circumstances, a certain form of port alliance is desperately needed to provide a suitable service to customer and establish their countervailing power against the shipping alliance. Nevertheless, Incheon seaport has not made a definite port alliance system with main ports in Northern China yet. Thus, the purpose of this study is to identify the key success factors to form a port alliance through examining previous studies. We have benchmarked previous studies which are related to main ports in global region and the questionnaire on customers of ports. By studying this, we are able to suggest a few strategies for forming successful port alliance to enhance Incheon port's capabilities in the long term plan. As a policy proposal, this study suggests Incheon port and main ports in Northern China should construct a logistics infrastructure through mutual investment and provide an incentive system when the ocean carrier makes port call to both ports.

글로벌 생산네트워크의 변화로 인해 우리나라 주요 항만은 새로운 전략의 수립이 요구되고 있다. 무역 패턴의 변화로 인해 중국, 일본, 한국을 포함한 아시아의 경제적 성장이 급속히 이루어지고 있는 상황에서 동북아에 집중되는 항만 물동량을 흡수하기 위해 우리나라 중심 항만들의 환적기능 강화가 필요한 시점이다. 특히 동북아 포트얼라이언스를 활용한 환적기능 강화는 변화하는 무역환경에서 우리 중심항만들이 경쟁력 확보를 위한 기회가 될 수 있을 것이다. 따라서, 본 연구의 목적은 부산항과 광양항 같은 우리나라 주요 항만들의 환적기능을 촉진하기 위한 포트얼라이언스 전략을 제안하고자 하는 것이다. 두 주요 항만의 물류비즈니스 모델 수립을 위해 동북아 포트얼라이언스의 방향과 중국과 일본의 후보 항만들을 제시하였다.