본 연구는 인공지능(AI)을 정치적 리더십에 통합하여 위기 관리 분야 의 의사 결정에 혁신을 일으킬 수 있는지 알아본다. 특히 이 연구는 데 이터 분석, 위기 예측, 국제 관계에서 분야에서 인공지능의 역할을 강조 하면서 정치적 리더십에 있어서도 인공지능의 혁신적인 역량을 발휘할 수 있는지 조사하였다. 인공지능은 신속한 데이터 처리 및 예측 분석과 같은 큰 이점을 제공하지만 개인 정보 보호 및 알고리즘 편견과 같은 윤 리적 문제를 포함한 중대한 문제도 야기한다. 따라서 이 연구는 정치 지 도자들이 인공지능 발전에 대한 최신 정보를 지속적으로 학습하고, 윤리 적 지침을 설정하며, 인공지능에 대한 토론에 대중을 참여시켜야 할 필 요성을 강조한다. 또한 투명성을 우선시함으로써 지도자들은 인공지능의 이점을 활용하여 신뢰할 수 있는 정보에 입각한 정치적 환경을 조성할 수 있다.

This study investigates how native Korean speakers, who moved from Kyungsang province to Seoul, acquire /w/ retainment in Seoul Korean (SK). The specific objective is to examine how mobile speakers adopt the SK-like /w/ retainment and evaluate how linguistic and non-linguistic factors influence this acquisition. Furthermore, the study aims to establish whether having explicit awareness of the SK-like /w/ retainment is a prerequisite for acquiring it. The overall results suggest that most speakers have successfully adopted the SK-like /w/ retention, but there is noticeable diversity among speakers in terms of the extent to which they retain /w/. This variability can be linked to linguistic and non-linguistic factors, such as where /w/ appears in speech and individual attitudes towards SK. This research sheds light on the acquisition of /w/ retainment among native Korean speakers who have relocated from Kyungsang province to Seoul, highlighting the impact of linguistic and non-linguistic factors. It underscores the role of explicit awareness and reveals significant interspeaker variation in the adoption of SK-like /w/ retainment, contributing to our understanding of dialect acquisition dynamics.

반려동물은 점차 인간 삶의 중요한 동반자로 자리매김하고 있다. 이에 연구자들은 반려동물 상실과 이에 따른 애도에 주목하고 있다. 반려동물의 상실은 다른 상실과 달리 대개 그 부적응이 오래 지속되는 복합 애도로 나타나는 경우가 많다. 이러한 현상은 사람(vs. 반려동물)과의 관계가 더 중요하다는 사회적 인식에 기인하며, 이는 반려인이 자신의 상실 경험을 타인에게 제대로 이해받지 못한다고 여기게 만드는 일종의 ‘제약’으로 작용한다. 즉, 반려인의 지각된 사회적 제약은 이들의 반려동물 상실에 대한 회복을 저해하고 복합 애도를 유발하는 중요한 원인이 된다는 것이다. 따라서 본 연구는 반려동물의 죽음을 경험한 사람들을 대상으로 지각된 사회적 제약이 초기 상실 이후 적응을 방해함으로 써 그 충격이 복합 애도로 이어지는 과정을 심화시킬 것이라고 가정하였다. 연구 결과, 예상대로 지각된 사회적 제약은 상실의 충격과 복합 애도의 관계를 조절하는 것으로 나타났다. 구체적으로, 반려동물 상실 충격으로 인한 복합 애도는 사회적 제약을 크게 지각할수록 더 강하게 나타나는 경향이 있었다. 본 연구는 반려동물 상실 경험과 애도를 이해하는 데 지각된 사회적 제약이 중요한 역할을 담당함을 보여줌으로써 사회적 인식 변화 및 개선의 필요성을 제안한다.

현재 우리나라는 저출산으로 인한 인구감소가 점차 심각해지고 있으며 이로 인해 우수한 신임장교 획득에 영향을 주고 있다. 따라서 군은 대학 과 협약하여 군사학과를 통해 신임장교를 수급하고 있지만, 이에 대한 여러 문제점들이 대두되고 있어 군은 더 이상 인력 수급에만 급급해서는 안 될 상황에 놓이고 있다. 따라서 이 연구는 군사학과에 관한 여러 주 장들 중에 군 복무를 시작하는 신임장교들의 임무수행태세 완비를 위한 학·군 협약 대학 군사학과의 역할에 관하여 제언하기 위해 연구하였다. 이를 위해 학·군 협약 군사학과 출신 장교들의 지휘관들과 인터뷰를 실 시하여 임무수행 실태를 확인하였고, 그들의 보수교육 기관 성적을 분석 하는 등 학·군 협약 군사학과 출신 장교들의 현 실태를 진단하였다. 위와 같은 진단을 통해 가설을 설정하고 검증하였으며, 이를 통해 학·군 협약 대학 군사학과의 역할에 대하여 제언하였다. 이를 통해 본 논제가 주는 함의는 첫째, 군사학의 범위와 영역을 확대하여 군사(軍事, The Military) 부분을 지속 발전시켜야 하며 둘째, 학·군 협약 군사학과는 실무형 교과 목을 확충시키고, 군 양성기관과 상호협력하여 연계성 있는 교육을 실시 함으로써 신임장교의 즉각적인 임무수행태세를 완비시켜 군사력 건설 분 야의 발전을 도모해야 한다는 점을 시사하고 있다.

그간 공공정책을 수립･추진하는 과정에서 국가기관과 지방자치단체, 지역주민 등 여러 이해관계자의 이해가 충돌하고 갈등이 심화하여 사회적 경제적 손실을 초래하고 있다. 교정시설 이전･신설에 관한 공공갈등도 마찬가지이다. 이로 인해 우리 사회에 있어 필수시설이라 할 수 있으나 비선호시설인 교정시설의 이전･신설을 둘러싼 공공 갈등이 좀처럼 줄어들지 못하고 있다. 이러한 공공갈등이 자발적･합리적으로 해결될 수 있는 제도를 갖추고 있지 못할 경우 당사자 일방이 정부기관이라 할지라도 갈등 해결은 지연되며, 이로 인해 사회적 비용도 과다해질 수밖에 없다. 따라서 다른 해외 국가의 사례가 시사하는 바와 같이 공공정책의 수립･시행 단계에서부터 절차적 공정 성과 투명성을 확보하여 지역주민과의 신뢰관계를 바탕으로 대화와 타협을 통하여 갈등을 최소화할 필요가 있다. 관련하여 2020년 정부가 「갈등관리기본법안」을 국회에 제출하였는데, 이를 통해 향후 공공정책의 수립･시행 단계에서부터 절차적 공정성과 투명성이 확보되어 더욱 확실한 지역주민과의 신뢰 형성을 기대할 수 있다는 점에서 본 법률안의 성립을 기대한다. 또한 비선호시설인 교정시설에 대한 국민인식을 제고 해야만 교정시설의 이전･시설이 가능해지고, 이러한 전제하에 지역친화적 인식개선 활동 강화, 지역친화적 교정시설의 건축, 교정시설에 대한 객관적 정보제공 등과 같은 다양한 지역상생 방안의 도입과 기존 활동을 충실히 할 필요가 있다.

AI recommendation service is adopted in consumption consulting such as high-tech and fashion consumption (Thapliyal & Ahuj, 2021). Now, for high-tech and fashion products, the advance selling strategy is widely adopted. Thus, this study targets to detective the consumers’ preference toward AI agents comparing human agents under advance selling and spot selling. The independent variable of this study is consumption type: Pre-sale Products vs. Spot Products. Pre-sale Products are quite popular currently, especially technological products. Construal-level theory (CLT) offers a valuable framework to explain the mechanisms that trigger evaluations, predictions, and behaviors by linking the degree of mental abstraction (the construal level) to psychological distance (Trope & Liberman, 2000; 2003; 2010). Four dimensions including temporal, special, social, and probability distance are argued to present the psychological distance (Trope et al., 2007). Liberman et al. (2022) discuss the time distance and argue the distant-future events are represented in a more abstract, structured, high-level manner than near-future events. Kim & Duhachek (2020) draw on a dimension of persuasion by AI agents to posit that AI agents are perceived as low-construal agents because of the fact that people hold a lay theory that AI agents do not have superordinate goals and cannot learn from their experiences or possess consciousness like humans do. Consequently, they find that individuals perceive greater appropriateness and are more persuaded when an AI agent’s persuasive messages highlight low-construal as opposed to high-construal features. Moreover, consumers prefer abstract information related to a certain product rather than concrete information when a purchase is to take place in the distant future or when construal levels are high (Hernandez et al., 2015). Thus, this research hypothesizes: When consumers buy pre-sale products (vs. spot products), human agents will be the more favorable service provider than AI agents since the consumer is under a high level of construal. This research proposes to adopt a 2 (Advance Selling vs. Spot Selling) x 2 (Short Psychological Distance vs. Far Psychological Distance) x 2 (AI Agents vs. Human Agents) between groups experimental study to test the main effects and mechanism (H1). Furthermore, this study would identify the key moderating effects to discuss the boundary effects of the mechanism for establishing marketing strategies with AI services for managers.

Previous research on green product innovation (GPI) has primarily focused on the performance of new product development, neglecting the critical, early fuzzy front-end (FFE) phase. Drawing upon the firm's resource-based view (RBV) and dynamic capabilities perspective, this study explores how co-production affects FFE outcomes (creative idea and product definition proficiency) of GPI and whether joint learning ambidexterity is a mediating mechanism in international buyer-supplier relationships. Additionally, we provide a contingency perspective by considering the moderating role of the innovation ecosystem on the relationship between co-production and joint learning ambidexterity. Finally, this study contributes to a theoretical understanding, analyzing co-production as a predictor, joint learning ambidexterity as a mediator, and innovation ecosystem as a moderator.

Considering meat consumption's massive impact on climate change, environmental NGOs are increasingly campaigning to encourage consumers to reduce unsustainable meat consumption, i.e., to eat less and/or better meat. They usually use messages based on environmental appeals to do so. Yet, the effectiveness of such appeals in international campaigns may depend on countries as cultural beliefs influence food consumption behaviors. Therefore, in this research, we explore the effectiveness of such campaigns across 5 European countries, controlling for individual cultural orientations. Considering an environmental degradation appeal, we first show that countries have no influence on the campaign’s effectiveness, unlike specific individual cultural orientations, including masculinity and uncertainty avoidance. We replicate these results in the same 5 countries considering an alternative appeal, i.e., animal welfare. Recommendations to international NGOs managers result from these results.

Due to the development of the internet and communications technology, the media market has undergone significant changes in the 2000s. In the past, when the types of media were not diverse, media content was mainly consumed through TV, radio, newspapers, etc., but as varied, it allowed users to watch the content anytime and anywhere. ‘Snack Video’ which is produced in a short length and consumed in commuting time and leisure time, and ‘Snack Culture’ which is a popular lifestyle trend of consuming short-form cultural content, is now widespread. The representative content of snack content is video clips. Various of media provide video clips, such as portal sites, SNS, and TV programs. YouTube is effective in increasing purchases than the other channels. Over-The-Top (OTT) is another pillar of the new media market, which has emerged with the development of the internet and communications technologies.

This study examined the effects of user interactivity with VR in a digital retail setting on mental imagery and sensory brand app experience and its consequential impacts on perceived enjoyment, perceived usefulness, attitude toward using VR, and behavioral intent. Mental imagery is understood in relation to quantity, vividness, and valence. The user involvement with the device is employed as a moderator to fully understand the impact of VR in connection with consumer engagement. An IKEA VR application was utilized for this study. A convenient sample of college students was recruited from a large research university in the US. The findings of the study show that user interactivity impacts mental imagery, and it subsequently influences sensory brand app experience, perceived enjoyment, perceived usefulness, attitude toward using VR, and behavioral intent. Overall, this study provides meaningful and practical information to academicians and practitioners.

Compulsive buying is a problematic behavior that could lead to negative outcomes (e.g., debts and negative relationships with relatives). Due to the COVID-19 pandemic, people changed their shopping behavior and experienced various life events. This research aims at exploring the relationship between life events and compulsive buying in Indonesia. A qualitative approach using in-depth interviews was employed. Nineteen participants who faced changing course of life, either positive (e.g., give birth) or negative (e.g., sudden death of family), during the pandemic were interviewed. We found that positive life events cause people to feel over-excited and over-grateful and shop compulsively. Negative life events that result in self-doubt and lower self-esteem also lead to a compulsive behavior. The study contributes to the compulsive behavior literature by exploring the antecedent of compulsive buying from the live events perspective and provide implications for policy makers and marketers.

The popularity of the Korean entertainment industry has been growing worldwide. Various forms of media, such as movies, TV series, music, radio and many more, have been used as a platform to launch and promote new products of many brands. For instance, Laneige – a Korean cosmetic company was successfully placed in the Korean drama – Descendants of the Sun. Previous studies have accounted for various factors in analysing product placement in movies, such as brand familiarity, brand fit, and movie genre. However, the effect of the emotional context of where the product is placed remains unclear. The purpose of the present research is to investigate whether the effectiveness of product placement is influenced by the emotions depicted in the scene, and whether the ethicality of the product matters.

This abstract summarizes an early-stage research proposal examining the benefits of storytelling in marketing green brands. Many research studies have been published in the last decade observing the growth and popularity of sustainable products (e.g., Bhardwaj et al., 2020; de Souza Correa et al., 2022; Haider, Shannon, & Poschis, 2022; Lunde, 2018; Rajogopal, Mahajan, & Priya, 2021; Skackuskiene & Vilkaite-Vaitone, 2022; among many others). Only some of these products offered immediate economic benefits to consumers when introduced. Consumers were skeptical of the sustainability of the products (e.g., Matthes & Wonneberger, 2014), consumers felt the prices were higher than unsustainable products (e.g., Juan, Hsu, & Xie, 2017), and consumers felt that the company was greenwashing (e.g., Cho & Taylor, 2020). However, the story of these businesses imagining a green future was the main driving force in attracting and convincing consumers to switch regardless of the cost and risk involved in the decision (e.g., Moshood et al., 2022). Getting exposed to these exciting stories, consumers want to join and be part of them by purchasing green products. For example, when sustainable Toyota Prius and Tesla cars were first introduced, there were more economical and best-performing cars in the crowded US market (i.e., Toyota.com, 2023; Tesla.com, 2023). However, unlike conventional combustion engine cars, they had a story to tell. Then, and today, the companies sell the imaginary of a green and sustainable future for humankind. It is the same with the sustainable apparel brand, Patagonia, which has gained popularity throughout the years (Patagonia.com, 2023). Their products are expensive compared to their unsustainable competitors. However, consumers are willing to pay the price to be a part of the story that the brand narrates, promising a more sustainable future.

The research aims to estimate the role of SMAs implementation in impacting event image, commemorative product perceived value, and TBIs in the context of sports tourism events. Additionally, this study analyzes the effects of perceived value and event image on TBIs. This article focuses on the following research questions: (1) What is the SMAs' influence on TBIs? (2) What is the impact of SMAs on event image and commemorative product perceived value? (3) What is the role of event image and product perceived value in the relationships between SMAs and TBIs in the sports tourism context? The data collection was done during the Beijing Winter Olympic Games to address the research goals. The study examines the data from 315 valid questionnaires from tourists in the Chinese market by SEM (structural equation modeling).

We can be expected that the experience of damage caused by COVID-19 has had a negative impact on consumers' perceived quality of life. This study identifies factors that governments can positively impact the lives of consumers facing financial difficulties. We consider policy proposals to improve the quality of life of consumers at financial risk when situations like COVID-19 reoccur in the future

This study investigated the impact of sustainable perceived value (SPV) on fashion consumers. The results revealed that SPV significantly affects customer satisfaction, loyalty, and the positive relationship between satisfaction and loyalty were confirmed, implicating SPV as a valid approach in measuring consumption value of sustainable fashion products.

The original third places concept conveyed the offering of much-needed settings for social comfort, thereby complementing the absence of equal opportunities at home (1st place) or in the workplace (2nd place). 3rd place is a crucial term to connect customers’ social needs, perception of service encounters, and the service provider’s managerial operation. Following the Covid-19 outbreak, various distancing forces have impeded previously intense social interactions featuring human-human contact. The increased use of contactless services and social distancing measures has impacted these. Such measurements refer to mandatory actions to maintain a fixed physical distance from others (i.e., two meters or six feet) via seating arrangements or suggested signage. While such compliance practices successfully limited the spread of Covid-19, they were also a signal of regulated behaviors and acceptable personal boundaries. The current study addressed this question by conducting experiments in three scenarios: a café, restaurant, and sports stadium. Following Pine and Gilmore’s experience typology, the three represent a passive absorptive experience, an active absorptive experience, and an immersive experience.

Recently, attention has increasingly been paid to the heterogeneity of firm performance. Some firms seem to extensively outperform their rivals not only in terms of productivity but also regarding sales, returns on investment, etc. Importantly, the chasm between the superstar firms, most successful group of firms in an industry, and their peers has been widening especially in the 21st century (Van Reenen, 2018).Superstar firms’ impacts on economies have gained a great deal of attention in the economics and policy literature. Understanding what helps firms become superstars can guide policy and management but requires further research and input from the management literature. This paper brings the topic of superstar firms to the management literature, develops a theory, and offers an empirical view of the drivers of superstar firms.

The growing concerns about sustainable consumption encourage more consumer research on determinants that influence consumers’ green behavior. Although green consumption has risen for several decades, green adoption rates are often overestimated. This study rationalizes that developing strategies that follow human prehistorical roots may be effective in encouraging green consumption. This notion is supported by Miller (2009) regarding the reversal of direction to explaining consumer behaviour through human evolution and individual differences. Green strategies should focus on determining attributes that display specific characteristics favoured by respective peer groups. The current study introduces two evolutionary-focused priming stimuli as an ancestral motive to understand consumer behaviour. The selected evolutionary-focused stimuli represent the foundational modes in the evolutionary psychology of (1) mating (i.e. short-term mating) or (2) parenting (i.e. long-term parenting) modes. These different distinct modes are predicted to trigger different individual decisions based on each Sexual Selection strategy to pursue (Buss & Schmitt, 1993). Following Griskevicius’ et al. (2010) assertion that status signaling through pro-sociality is one of the primary green signaling mechanisms, this study further attempts to investigate the moderating effect of costly signaling. Therefore, this study aims to provide a conceptual framework with propositions on the role of evolutionary psychology in consumer decision-making in the green product context. The study proposes that viewing family-focused stimuli will induce higher buying intention on green products than viewing mating-focused stimuli. However, this effect may be moderated by costly signals.