This study conducted a big data analysis targeting the concept of "Ruralism," which is important in rural development, and the keywords "Rurality" and "Rural-amenity," which are similarly used. Keyword frequency analysis, key keyword analysis, network analysis, and emotional analysis were conducted by applying text mining techniques, which are methods of analyzing unstructured data online, to present basic data on the establishment of the concept of Ruralism for rural space maintenance. As a result of the study, conservation for Ruralism was the most important in the case of keyword frequency analysis, and differences between the Rurality and Rural-amenity keywords, which were used similarly to Ruralism, were identified through major keywords, indicating that Ruralism is a concept that has a more comprehensive range of rural areas than other concepts. In the case of the network, the network shown in Ruralism was prominent in improving the quality of life of invisible residents, and the last emotional analysis showed that it was necessary to prepare standards to overcome the possibility of preserving Ruralism and difficult policy directions. This study is meaningful in that it identifies online perceptions and looks at them from a macro perspective so as not to be confused by looking at keywords used similarly to Ruralism at a time when setting mid- to long-term policy directions is important.

This study analyzes residents’ views on rural resources and facilities necessary for rural resource development. The data utilized for the analysis is a questionnaire targeting local residents living in Yuchon-ri, Musu-ri, Yudeung-myeon, Sunchang-gun, and Jeollabuk-do. The analysis methods used herein include multi-attribute utility theory, to assess the importance of community resources; variance analysis to determine the importance of developmental directions; and multiple response and cross-analysis to analyze the facilities required for each project. The results are as follows: “Seomjin River”, “specialized crops”, “Oktaek creek”, and the “bike lane along Seomjin River” were rated highly as community resources. Respondents evaluated the developmental directions in descending order of importance, i.e., “cultivating specialized crops”, “fostering environmentally-friendly agriculture”, “processing agricultural specialty products”, “improving rural landscapes”, “revitalizing rural tourism and hands-on experiences” and “ameliorating living environments”. Regarding facilities required for each project respondents prioritized “expanding basic living grounds”, the establishment of “health care maintenance facilities” and the “expansion and paving of village roads”. Also frequently requested were “facilities for increasing local incomes”, the “direct transaction of agricultural products”, “facilities for processing agricultural specialty products” and “establishing a distribution system for agricultural specialty products”. Many respondents also expressed their need for “sales facilities” and “facilities for hands-on experiences” in order to “revitalize rural tourism”. With respect to facilities for “ameliorating local landscapes” respondents wished to “establish community symbolic structures”, “plant roadside trees”, “revamp vacant or deserted properties” and “tidy up the areas surrounding community centers.” Needs were identified such as “education for local residents”, “community leader- fostering training”, and “taking tours of advanced areas” in order to “enhance the capabilities of local areas”, Given such analysis results, it can be seen that local residents place greater emphasis on the rural resource developments whereby they can better increase their revenues. Respondents would like the developmental directions from which they can create value related to producing, processing, and experiencing specialty crops. In order to set the direction for the development of these rural, future research must meticulously examine the resources scattered through rural and create measures that can be directly linked to rural household incomes and regional revenues.

Although it has been well known that the Saemaul Undong had a direct relation with the water resources development during 1970’s, its contribution to the water resources and increased income in rural communities has not been thoroughly quantified so far. In order to assess the contribution of the Saemaul Undong in terms of rural water resources development, we investigated various historical data produced by the central and local governments in relation to water resources development. The results show the direct and indirect contribution of the Saemaul Undong to the water resources development in rural communities such as sewage works, water supply facilities, shared wells, and river works. The results also showed a positive relation between per-house income in rural communities and areas of irrigated paddies, which were rapidly increased during 1970’s. These results can be utilized to transplant the positive aspect of the Saemaul Undong to developing countries focusing on water resources development in rural areas.

The objective of this study is to explore the preference differences of experience programs in rural areas according to socio-demographic characteristics. For this purpose, data were collected from a total of 481 adults visited in rural social enterprises in 2015, using self-administered questionnaire survey. Twenty-six items for evaluating the preference of experience program were measured using 5 score Likert scale and were extracted to 6 factors such as physical, ecological, historical culture, recreational and healing, watching show, and rural life experience. The results were as follows: first, visitors preferred the ecological experience the most and in order of recreational and healing, rural life, physical activity, historical culture, and watching show. Secondly, physical activity were preferred by young people, the unmarried, and student. Ecological, historical culture, recreational and healing, rural life experience were preferred by higher income earner or highly educated. Based on these results, implications for developing customized consumer’s experience program for rural social enterprises will be suggested.

이 연구에서는 2013년 경남 농촌현장포럼 마을들을 대상으로 색깔마을 유형과 농촌어메니티자원에 따 라 마을유형을 분류하고 농촌현장포럼 효과를 분석하여 활성화 방안을 제시하였다. 마을유형별 현장포 럼 효과 분석 결과를 토대로 색깔마을 1유형과 하위 30% 마을은 기초인프라와 주민역량강화형, 색깔마 을 2유형과 중위 40% 마을은 체험관광과 2차 산업화형, 색깔마을 3유형과 상위 30% 마을은 체험관광 과 6차 산업화형으로 재유형화 하였다. 또한, 설정된 유형에 따라 앞으로 농촌현장포럼과 마을발전방향 등을 제시하였다.

본 연구는 농촌 활성화를 위한 국가 지원 사업 중 농촌 마을 종합 개발 사업을 대상으로 하였다. 기본계획 수립을 통해 실행되고 있는 권역의 사업내용에 대한 지역별, 연도별 분류를 통해 사업 내용을 분석함으로써 진행된 사업의 내용 및 자원현황을 파악하고 사업내용에 따른 어메니티 자원 활용 정도에 대한 연구를 실시하였다. 농촌마을종합개발사업의 어메니티 자원 활용도 분석을 위하여 7년간(2005~2011) 229개 권역의 사업특성과 자원현황에 대한 내용분석(Contents Analysis)을 실시하였다. 전체 사업은 Excel로 권역명과 사업유형, 세부사업 등 229개 권역의 전수조사를 통해 코딩하는 과정을 거쳤다. 이러한 과정을 거쳐 7개년도의 사업내용과 지역별 사업내용 등 보다 세부적인 분류를 시도하였다. 연구 결과, 전체적인 권역의 시설물자원이 가장 많이 활용되고 있지만 전체적으로 환경관리와 관련된 자원의 활용도는 낮은 것으로 나타났다. 연도별 사업을 통한 어메니티 자원 활용에 대한 변화 추이를 살펴보면 환경관리 자원, 동식물 자원, 수자원을 활용한 사업은 지속적으로 감소하고 있는 것으로 나타나고 있었다. 지역별 사업을 통한 어메니티 자원 활용에 대한 변화 추이를 살펴보면 전라북도와 경상북도에서 가장 높은 비율을 나타내고 있었다. 이러한 결과를 통해 특정한 자원에 집중되어 활용되고 있는 어메니티 자원에 대한 다양한 활용의 필요성이 나타나고 있었고 특히 농촌의 지속가능한 개발을 위한 환경관리에 대한 자원 활용이 요구되어야 한다는 것을 알 수 있었다.

계획대상지는 충청남도 예산군 고덕면 대천리, 석곡리 일원으로 농업환경과 상업가로지역, 역사문화자원 등이 복합적으로 형성되어 있는 지역이다. 하지만 열악한 교통여건과 부족한 대표이미지로 인해 외부방문객들에게는 통과지역으로만인식되고 내부적으로는 면소재지임에도 불구하고 정비되지 않은 가로 환경과 지역주민들의 다양한 커뮤니티를 지원할수 있는 공공시설의 부재로 인해 갈수록 쇠퇴하고 있는 대표적인 농촌지역이라 할 수 있다. 최근 당진영덕고속도로개통과 고덕IC의 개설, 내포신도시로 충청남도청 이전 등 인근지역의 여건 변화로 인해 그동안 쇠퇴되었던 지역을다시 활성화시킬 수 있는 계기가 마련되었고 따라서 본 계획에서는 주변 여건 변화에 발맞춰 지역 환경을 개선하고대상지가 보유하고 있는 지역자원을 활용하여 통과지역으로서 인식되던 이미지를 개선함으로써 발전적인 지역 활성화 방안을 제시하는데 목적이 있다. 이에 본 계획에서는 ‘경관정비’, ‘지역자원활성화’, ‘정주기반정비’를 계획전략으로 수립하여쾌적한 정주환경 및 도농복합 거점공간으로 조성하고자 계획내용을 수립하였다. 본 계획을 통해 그동안 낙후되고 노후화된지역의 공공시설 및 경관자원의 개선과 고유한 지역자원의 활용을 통해서 고덕면소재지 지역주민의 삶의 질이 향상되고지역경제가 활성화 될 것으로 기대된다.

90년대 후반 이후 농촌관광에 대한 수요와 관심이 높아지면서 농촌관광과 연관된 연구가 다방면으로 증가하게 되었고 이 가운데 농촌관광자원의 유형을 구분하는 연구도 늘어나게 되었다. 어느 분야를 막론하고 대상 자체의 유형을 구분하는연구는 해당 주제에 대한 체계적인 이해를 돕기 위한 초석을 만드는데 크게 기여해왔다. 농촌관광자원의 유형을 구분하는연구는 꾸준히 진행되어왔지만 소비자들의 직접적인 의견이 반영되지 않은 채 전문가적 관점이나 통계적 유사성에 의거하여분류되어왔던 것이 사실이다. 이러한 배경 하에 본 연구는 실제 관광자원을 이용하는 이용자 중심의 시각에서 체험 중심의 농촌관광자원의 유형을 분류하였다. 이를 위하여 농촌어메니티자원 DB를 기초자료로 활용하여 마을별 관광자원을 수집하고카드 분류법(card sorting test)을 실시하였다. 카드 분류법의 피조사자는 농촌관광의 경험이 있는 대학생 32명을 선정하여진행되었으며 최종적으로 전문가 설문을 통하여 농촌자원유형 분류를 검증하였다. 조사 결과 상위 항목에서는 ‘체험하기’,‘지역향토음식 먹기/만들기’, ‘숙박하기’, ‘주변관광/경관감상’, ‘레져 즐기기’, ‘예술활동하기’의 6가지 유형으로 분류되었다.하위항목에서는 상위항목의 ‘체험하기’에서만 분리되는 특징을 보였으며 ‘지역자원활용체험’, ‘자연체험’, ‘전통체험’, ‘수확/채집체험’의 4가지 유형으로 분류되는 특징을 보였다. 본 연구는 농촌관광을 하는 관광자들의 만족도 제고와 관광자원에 대한이해도를 높이기 위하여 실시되었으며 본 연구 결과를 통하여 도출된 농촌관광자원 유형 분류는 농촌관광자원 및 지역자원을소개하기 위한 홍보자료 및 웹, 앱 메뉴 설정 등에 이용되는 등 향후 활용성이 높을 것으로 기대한다.

최근 4대강 살리기 사업으로 강변에 인접한 농촌마을의 관광개발이 활발히 진행되고 있다. 하지만 농촌마을 계획에 있어서 자연 ․ 생태 및 역사 ․ 문화에 대한 전문적인 고려 없이 현대적인 정비가 성행하고 있어 우수한 농촌 어메니티자원의 질을 저해하는 경우가 발생하고 있다. 농촌 어메니티 자원의 발굴 및 개발은 주민들의 삶의 질 향상과 농촌산업 경쟁력 강화를 위한 농촌관광 활성화 방안 마련의 기본단계로 수변 농촌마을 공간계획에서도 수변 마을의 환경적요인을 고려한 농촌 어메니티 자원의 활용방안에 대한 전략적인 접근방법이 필요하다.이에 따라 본 연구에서는 수변에 인접한 농촌마을을 대상으로 농촌 어메니티 자원의 활용성을 높이기 위한 공간계획대상지 선택 전략을 수립하였으며 선정된 대상지의 공간계획은 Porter의 지역클러스터 경쟁력 모형 전략을 바탕으로 수행되었다.공간계획 대상지는 영산강에 인접한 나주시 다시면 회진리로 선정되었으며 Poter의 지역클러스터 경쟁력 모형 분석결과 도출된 공간계획 방향인 ‘자연 및 역사 문화 감상을 위한 농촌관광 마을’을 바탕으로 수변공간, 자연 ․ 생태공간,역사 ․ 문화공간으로 구분하여 계획하였다. 각 공간은 농촌 어메니티 자원과 관련하여 나루터, 습지식물원, 천연문화염색관등 다양한 프로그램을 제공한다.이와 같은 농촌 수변 마을 공간계획을 위한 일련의 과정들을 통해 농촌 지역 개발을 활성화 시킬 뿐만 아니라,공간계획 시 농촌마을이 보유하고 있는 어메니티 자원을 적극적으로 활용하여 지속가능한 개발이 이루어질 수 있는가능성을 보여주고 있다.

농촌경관은 자연경관과 문화경관을 대표한다. 문명화된 세계에서 진정한 자연경관은 찾아보기 힘들며 유럽과 아시아 지역에서도 적은 지역에만 존재한다. 가장 오래된 대표적인 경관은 사람들이 경제, 생산의 가치 뿐 아니라 미적 자원으로서토지에 대해 가지고 있는 가치가 무엇인지를 보여준다.최근까지도, 전세계적으로 토지의 농업생산성은 다른 어떤 것(미와 휴양, 회복의 가치 등) 보다도 주요한 관심사였으나이제 세계 인구의 50% 이상이 도시에 살고 있는 상황에서 농촌경관이 지닌 가치들은 상실될 위기에 처해졌다. 동시에,우리가 공공영역을 관리하고 개발하는 방법은 점점 더 명확한 과학적 근거를 바탕으로 하는 경향을 보이고 있다. 어떠한목적의 보호구역을 설정하는 데 있어 경제적, 생태적 생산성과 지속가능성 등의 생태적 효과의 평가에 크게 의지한다.이러한 평가는 기후변화와 자원의 추출 등의 영향에 대한 효과를 고려하는데는 적합하나, 체계적인 계획을 수립하는데가장 큰 방해가 되는 문화적, 심리적인 경관의 장소애착을 반영하지는 못한다. 기술적 경관평가와 관리에는 두 가지관점이 있다. 북아메리카, 오스트레일리아, 뉴질랜드에서는 경관평가 기법을 자연경관 가치의 체계적인 평가로부터발전시켜 왔으며 이것은 인간의 개입이 조화롭고 만족스러운 세계에 방해가 되는 것으로 이해하고 있다. 유럽에서의경관은 문화적이고 사람이 체험하는 것으로, 평가에 있어 측정 가능한 가치보다는 문화적 산물과 장소애착의 역할을중요시 여겨 기술적 계획과의 연계가 부족한 단점이 있다. 분석의 필요요소가 어느때보다도 광범위 해졌으며 정치적으로는커뮤니티부터 국가적 차원에 이르기까지 다양하며 민감한 이해집단을 포함해야 하는 상황에서 이 두 가지 관점은 모두현대 계획의 의사결정 환경을 완벽하게 지원하지 못한다. 본 논문에서는 농촌과 자연경관의 평가에 대한 주요 쟁점들을북아메리카와 유럽의 두 가지 관점에서 다루고 한국에서의 현대 농촌계획을 지원하기 위한 적합성에 대해 논의하였으며특히 미국의 주요 국가기관과 Scenic America 등 민간단체, 그리고 European Landscape Convention 의 경관 보호의 목적을 중심으로 다루었다.

본 연구는 농업의 서비스화 현상에 대한 대응 전략으로서 농촌경제 활동을 다각화하는 농촌시장 개발의 방향을 모색하였다. 먼저 농촌시장의 대두 배경을 포함한 농촌시장 형성 조건으로서 향토자원의 중요성에 대해 이론적으로 고찰하였다. 전라북도남원을 사례지역으로 현지 방문조사를 통해 농촌시장개발여건 및 향토자원을 분석하였고, 전문가 집단의 평가를 중심으로농촌시장의 개발 방향을 제시하였다. 농촌시장개발은 지역에서 생산되는 농산물 생산․판매활동을 촉진하는데 본질적인 목적을두고 마케팅 촉진 수단으로 농업․농촌의 공간적 서비스를 활용해야 할 것으로 본다.

This study is conducted to propose urban park utilization and master plan in rural areas. Urban parks designed for the rural areas can be divided into three types: a themed type for rural tourism, a community type for hub regenerations and a waterfront type for using agricultural reservoirs. To use the themes and characteristics of ruralness, these types are required a multi-layered spatial structure. And ecological, cultural and economic networks of local tourism resources have to be integrated by utilizing agricultural reservoirs. Therefore, urban parks in rural areas can be defined as a part of the public benefit project aiming to revitalize the local economy. Also, urban parks are necessary to use attractions and amenities in rural areas. Based on theoretical backgrounds, this study proposed two sustainable master plans as the tourism resource development project for Baelyeonje, Gulye-gun. For ecological and cultural sustainability, this study proposed the environment restoration plan which reinforces the scenic resource of Nogodan in Mt. Jiri by developing the underdevelopment plan with consideration of the local landscape characteristics and resources. For economic sustainability, building the Mt. Jiri tourism complex and economic communities are needed to promote investments for securing mutual economic benefits. To achieve the sustainability, further studies related to the social equity and investment of private capital in rural areas are needed.

The purpose of this study was to analyze the participant’s perception of importance and performance of rural tourism network products that are linked with local resources, and propose the implications on the development direction of such products. The focus is on helping rural tourism network products acquire competencies that will help them evolve their business and differentiate themselves. To reach these objectives, a survey was designed through theoretical research on the motive of rural tourism and on agritourism networks. The survey was carried out on visitors to rural communities that produce rural tourism network products from November, 2015, to January, 2016 using 165 copies of a questionnaire after distributing 175 copies. The first quadrant continue and sustain‘, an area of high importance and high performance, included trial program components, stress reduction, getting away from daily routines, gaining new experiences, comfort, experiencing rural culture, travel expenses, and making memories with family. The second quadrant ‘requires intensive improvement’, an area of high importance but low performance, included having diverse trial programs, refreshment, experiencing agriculture, and education of children. Therefore, continuous interest is required for the area of ‘maintenance’ just as it is for activating educational farms in rural communities and a more fundamental improvement in the operation should be made for the area of ‘intensive management’.

The purpose of this study is to introduce the village project for conservation and improvement of rural tourism village. So, in this study, the current rural tourism village and storytelling planning are examined and the village project presented in village planning is also examined. And this study propose the storytelling implementation of the village project through the case study related with the Susanri in Jeju. The results are summarized as follows. Firstly, it is important that each village projects are storytelling for tourism resource and improve rural tourism village. Secondly, it is necessary to define story range, action planning, and management agency of village projects. Thirdly, it is desirable that the village projects should be carried out as reviving the local community. Comparing to the storytelling tourism plan, there are few rural tourism plans so far, so, it is difficult to applicate the system of the village project, but, continuous studies in this line can help the rural tourism plan to ensure practicality.

This study aims to investigate the residents' and village leaders' complementary demand for the regional economic vitalization and 6th industrialization in the rural. Based on the field expert'(the head of the village or the chairmen of the farming association) interview, the study was conducted. For the study, 42 villages where selected to consider as 6th industry. Cross table were conducted to see if there were any differences of demand and consideration for between the type of 6th industries. This article further improve the rural environment for 6th industrialization, improve the policy measures in that rural can plan the basis for an effective strategy can be.

The Purpose of this study is to analyze of Specialization and Diversity of Rural Amenity Resources Planning. It will be performed analysis of the degree of specialization and diversity in each city and district of Chungcheongnam-do Province. Specialization and diversity indices were calculated by separately category of rural amenity resources into natural, cultural, and societal resources. The results of calculating the specialization degree of rural amenity resources based on a location index showed that eleven regions (Asan City, Buyeo District, Gyeryong City, Gongju City, Nonsan City, Boryeong City, Seocheon District, Seosan City, Seajong District, Cheongyang District and Yesan City) specialized in natural resources; four regions (Geumsan District and Hongseong Distriect) specialized in cultural resources; and six regions (Dangjin District, Cheonan City) specialized in societal resources. Examining resource specialization degrees by regions, there was a high number of regions specialized in natural and societal resources while those specialized in cultural resources were the rarest. Examining the calculation results for the tendency of resource specialization degree by areas showed that, with natural and cultural resources specialized regions, the average specialization degree showed a clear distinction with a 2.19 natural resource specialization degree and a 2.05 societal resource degree; However, in contrast, areas specialized in cultural resources-with an average degree of 1.52-were judged as not being especially more specialized than the average degree of Chungcheongnam-do Province. Also, there was seen a great gap between regions with high diversity and regions with low diversity of rural amenities, and measures to solve this difference is required.

Village community centers are public locations where residential members of communities gather for various group meetings, social support, public information and recreational activities. Since the residents voluntarily operate the facilities, a convenient access to the center is a very important criterion for choosing where such facilities should be distributed throughout the districts. In particular, it is highly desirable to locate them within walking-distances from the residential populations. In this work, we have evaluated the accessibility to the community centers in several rural areas based on the surveys that were collected from year 2005 to 2012. We used the collected rural amenity resource distributions of the area for the evaluating the accessibilities to village center. More specifically, we considered some factors such as residential district and fraction of elderly population in the vicinity.

Rural villages have many problems such as the collapse of rural village communities with continued over-depopulation and aging, reduced functions of towns and villages, deteriorated services with changes in the structure of settlement class and decreased use of the facilities. they also have difficulties in maintenance in spite of the increase of the roles of rural village community facilities. Various plans for the utilization of community facilities to promote the vitality of rural villages and the revitalization of communities have been needed. Thus, this study aimed to offer basic data to seek for future plans to utilize community facilities and reconstruct communities through an analysis of the current uses of energy and community facilities in rural villages. The results indicated that the consumption of petroleum was highest in mountain villages at an average of 187,475 won/month(137ℓ), followed by fishing villages at an average of 144,142 won/month(104ℓ) and rural villages at an average of 126,070 won/month(93ℓ). The rate of utilization of community facilities was reversely highest in rural villages at 84.3%, followed by fishing villages at 61.1% and mountain villages at 40.7%. This research also found that households saved energy when they used community facilities and areas with a high rate of utilization of community facilities at a lower average temperature in winter. It saved approximately 33% energy compared to other areas. Finally, efficient and economical methods for community facilities in villages to be newly developed and the remodeling of existing facilities should been needed in the future to contribute to reconstructing rural village communities that face a crisis of maintenance or abolition.

The paradigm of agricultural and rural policies has shifted from food production and profitability to the competitiveness of rural areas through the discovery, grants and use of the agricultural and rural resources' potential value. This study aims to discover the value of the agriculture and rural resources and intend to offer the method for discovering resources and its value as the agricultural heritage. To this end, the functions and values of the agricultural and rural resource, the criteria and procedure of Globally and Nationally Important Agricultural Heritage System which is leading institutions were investigated. The policy implications were proposed in the process and series of steps of discovery and evaluation of the pluralistic value of the agriculture and rural resources and agricultural heritage designation and management.

The aim of the research was to analyze a correlation between rural villages and a space of amenity resources in order to provide objective basic data for rural renewal planning in the future. 15 villages were selected to analyze amenity resources. A Space Syntax Method(SSM) was used to analyze a spacial structure of each village and location characteristics of amenity resources. Finally, Statistical Package for the Social Sciences(SPSS) was used for a cluster analysis. The results of spacial analysis showed that the MeanDepth of rural villages was 4.482 and Global Integration Value(GInteg) was 0.956. Relatively, a depth was lower and GInteg was higher, compared to other villages. Rural villages were easily recognized and accessible by outsiders, compared to mountain and fishing villages. In the case of rural villages, the MeanDepth of amenity resources was low and GInteg was high in the results of cluster analysis using a nonhierachical method. Results indicated that an access was easy and amenity resources were closely located each other. However, the deviation of each village was great in mountain villages. This research suggests that an effective maintenance of road network for improving accessibility would be given priority in an undeveloped farming and fishing villages' renewal. Especially, using a spacial analysis in village renewal planning process can improve accessibility and maximize an utilization of public facilities and amenity resources.