Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

PURPOSES : In this study, the causality between smart parking user services and its satisfaction level was analyzed statistically, and a smart parking priority decision model was established in terms of the user side. METHODS :The results of the Daegu Metropolitan City survey for the parking state, parking fee, transfer, convenience of use, facilities, and safety that could influence smart parking user satisfaction were used. A structural equation model in SPSS 26 and AMOS 26 programs that facilitates hypothesis testing and importance factor analysis between observed and latent variables was used. RESULTS : The results demonstrated that the importance factor loading on smart parking user services was in the following order: convenience of use (0.996), parking facilities (0.814), safety (0.803), parking information (0.706), transfer (0.618), and parking fee (0.426). Among them, the parking fee was not quite influential in decision making. CONCLUSIONS : The most influential user service on smart parking information systems was the convenience of use, in which congestion in parking lots and parking time were the most influential variables. The most influential variables were in the following order: in parking facilities, the route design of vehicle flow and size of the parking garage; in safety, the entrance location and the level of wear; in the parking state, the availability of parking space and parking fees; and finally in transfer, the convenience of transfer to other modes and the number of transfer parking lots.

[Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners’ group and the consumers’ group, while the detailed elements showed the differences which required the improvements. Based on the consumers’ assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners’ group rated it as the fourth priority while the consumers’ group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers’ demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

The purpose of this paper is to improve the service tree analysis introduced recently by Geum et al. [15]. Service tree analysis structures the service based on the customer participation perspective and provides a qualitative analysis method categorizing the service elements on the basis of its impact to top service. This paper attempts to apply the concept of reliability importance to the service tree analysis as a perspective of quantitative analysis, which is considered little in Geum et al. [15]. Reliability importance is a measure of the structural impact of the components that make up the system on the system lifetime in reliability engineering field and often used in fault tree analysis. We transform the reliability importance into service importance in accordance with service tree analysis, so that the influence of service elements on the service can be judged and compared. The service importance is defined as the amount of change of the service according to the change of the service element, therefore, it can be utilized as an index for determining a service element for service improvement. In addition, as an index for paired service elements, the relationship between the two service components can be measured by joint service importance. This paper introduces conceptual changes in the process of applying reliability importance to service analysis, and shows how to use the service importance for identifying the priority of service element for the final service and improving customer satisfaction through an example. By using the service importance and joint service importance in service tree analysis, it is possible to make efficient decision making in the process of determining the service elements for analyzing and improving the service.

This study is performed to determine the priorites of the evaluation factors for the improvement of fire emergency medical service by increasing it’s efficiency to protect the people’s lives effectively, and by recognizing it’s mid-long term development. Based on the output of the analysis, the critical evaluation factors of the fire emergency medical services to be improved shall be identified, and shall be intended to use strategically for increasing the efficiency of all the activity in the EMT service, and also for providing the basic date to product and manage the good quality services. To calculate the priority of the evaluation factor for each level as shown on this study, AHP(anaysis hierarchy process) with pairwise comparison method is applied. According to the priority analysis for the evaluation factors in main category (evaluation zone), ‘medical service professional aspect’ is recognized as highest one, and ‘service infrastructure aspect, ‘service management aspect’ are indicated in order. According to the priority analysis for the evaluation factors in evaluation index, ‘professional personal arrangement’ in the service infrastructure aspect, ‘appropriateness and timeliness of emergency medical care’ in the medical service professional aspect, and ‘clinical training’ in the service management aspect are respectively recognized as most important factors.

A study was performed on the consumption of prepackaged meals (Dosirak) sold by food service providers through Importance-Satisfaction Analysis (ISA) to determine the factors that consumers seek in quality Dosirak. According to the analysis, food service providers need to concentrate on food freshness and temperature while maintaining food taste. As for food packaging, consumers were found to prefer microwaveable plastic containers the most (29.3%). Nonetheless, they found that packaging needed improvements in securing food content during transportation and in food labeling, especially for expiration dates. The study also investigated which factors, including menu selection and advertising, affected the sales of food service provider Dosirak the most. The most important factor was determined to be price. Regarding menu selection, the quality of food seasoning and ingredients, daily specials and the variety of combination sets were found to be important. Availability of delivery (3.83/5.00), advance ordering (3.82/5.00) and discounts (3.75/5.00) were important factors in advertising. The conclusions of the study point to a consumer base that recognizes the ease and benefits of Dosirak but desires high quality food items at low cost. To expand the consumer base, food service providers must continually develop new menu items that satisfy consumer tastes and trends, maintain sanitary conditions and improve food labelling.

The purpose of this study was to analyze evaluation variables of service quality of Korean restaurant especially focused on cold noodle restaurants(CNR). The data were analyzed about customer’s expectation of food service quality, service quality was improved by employee’s service in restaurant and employee education in the focus on CNR. The survey was carried out 423 customers and 50 employees in Seoul and Kyunggi province. All statistical data analyses were conducted using the Statistical Package for the Social Science(SPSS version 10.0). The consumer’s evaluation score of service quality were significantly different by consumer’s characteristics. The well planned service at CNR must be developed according to consumer variables such as sex and age group. The evaluation score of service quality were not significantly different by seasonal variation and consumer’s menu selection. The evaluation score of service qualities in CNR were significantly different between customer variables with employees variables. All of the evaluation points of service quality in employees were significantly higher than customers. This result was show that well-trained employees were important factors in consumer satisfaction. Through the employee education program, consumer oriented service mind mort be to developed in employees and employees’ recognition about the importance of service increased the satisfaction of customer using CNR.

This study examines the service satisfaction rate on high school students(637) in order to provide the basic data for marketing direction by analyzing the importance and satisfaction rate of the service quality. In IPA for the service quality, as the following properties are high in expectation as well as satisfaction they needed to maintain. They are the taste, scent, saltiness, proper temperature of the food, the quantity main food, nutritional value, the degree of freshness, and the smell of dining room. The following properties need the excessive efforts. They are the number of side dishes, eating place, the shape and material quality of dish, the costume of dining workers. As the following showed low importance degrees as well as satisfaction degrees, they don't need concentrated efforts. They are the harmony of color and shape, the interior design of the dining room, the arrangement of tables and chairs, the atmosphere of dining room, and the effect of nutrition instruction. As the education of nutrition is compulsory among the school group meal, the analysis based on the response of questioned students is supposed to be more careful. The items showing low satisfaction degrees while high importance degrees are considered to make an operational plans for the improvement through a variety of menu, the quality of food, the quantity for side-dishes, health control, the cleanness of dishes, the kindness of cooks, the performance of nutritionists, the charge of school meal, and meal time.

The purpose of this study was to compare high-school students importance and performance toward restaurant service attributes for the marketing strategy development. Specific objectives were to: a) investigate restaurant patronage characteristics of high school students; b) identify the difference of patronage behavior among three types of restaurants; and c) analyze the importance and performance among three types of restaurants. A questionnaire was developed and hand-delivered to 400 students enrolled 9th grade in 4 different high schools in Seoul. A total of 320 students (80%) was responded to this study. The questionnaire was composed of two parts with 47 restaurant service attribute statements. Results of this study were as follows: 1. A total of 57% was female and 61% of respondents spent less than ￦5,000 per week on eating out. 2. The frequency of visiting the low-priced restaurant was 8.9 times per week. 3. Reasons for being a patronage to low- (≥￦2,000) and mid-priced ( 〈￦2,000 and ≥￦5,000) restaurants were hunger, appointment, and seeking favorites with freinds but the reason for high-priced (〈￦5,000) restaurants was celebrating special days with parents. 4. The main source of information for selecting restaurants was family and friends, T.V. advertising, and bulletin board. 5. For the low-priced restaurants, food, hygiene, price, and location were rated as important; location, price, menu, and food were rated as satisfied. 6. For the mid-priced restaurants, hygiene, food, price, and menu were rated as important; food, hygiene, service, and menu were rated as satisfied. 7. For the high-priced restaurants, hygiene, food, and atmosphere were rated as important; food, hygiene, atmosphere, and menu were as satisfied. 8. According to paired t-test, the score gap between importance and performance was the highest in the hygiene attribute; differences were high with the low-priced and low with high-priced restaurants.

본 연구의 목적은 IPA를 활용하여 학교현장 실습 전· 후 예비유아교사의 교사역량 중요도와 실행역량에 대한 인식을 분석하는 것이다. 연구의 대상은 D시에 위치한 4년제 대학교 유아교육과 4학년 106명(A대학 40명, B 대학 66명)이다. 이를 위해 교사역량 질문지를 사용하여 중요도와 실행역량의 평균과 표준편차를 구하고 빈도분석과 IPA분석을 실시하였다. 자료 분석 결과, 유아와 직접적인 상호작용, 교육과정과 수업계획, 일과운영, 교사로서의 열정은 학교현장실습 전과 후, 중요도와 실행역량 인식이 높은 것으로 나타났다. 실습 후에는 국가수준 교육과정에 근거한 계획, 교직윤리관 형성이 중요도와 실행역량을 높게 인식하였다. 유아관찰과 평가, 건강과 영양지도, 실습 후 교육활동 목표 내용 평가와 문서양식에 적합한 내용 기술, 지역사회 기관, 전문가와의 협력 역량은 개선과 노력이 필요한 것으로 나타났으며, 평가방법, 평가결과 기록, 평가의 활용, 가족과 지역사회와의 관계에 대한 역량은 중요도와 실행역량 인식이 모두 낮게 나타났다. 실습전과 후에 모두 실행역량에 대한 인식이 높고 상대적인 중요도는 낮게 인식한 역량은 다양한 흥미영역 구성이었으며, 국가수준 교육과정에 근거한 계획과 목표 유아흥미 개선이 포함된 마무리와 평가는 유지 또는 개선이 필요한 역량으로 변화하였다. 이러한 결과를 중심으로 유아교원 양성 교육과정에서 학교현장실습 전 교육과 실습 후 어떠한 교육과 지원방안이 필요한지에 대한 시사점을 제공하고자 한다.

This study aims to propose an assessment tool of port service quality (PSQ) in the context of container transport logistics (CTLs), by taking the perspectives from port users. The CTLs defined in this study are the relevant activities of serving the physical flows of a container box from a point of origin via a container port to a point of destination. To address the ports’ role in collaboration between its channel members in CTLs, the PSQ measures for all port user groups (i.e. common PSQ measures) are selected based on the relevant CTLs activities involved by port, and its users within terminal/port area as well as throughout the CTLs chain. An importance-performance analysis (IPA) is applied as a diagnostic tool to analyse the status quo of Busan Port in CTLs contexts, by comparing the importance and performance (IP) scores against each individual CTLs criterion. The findings from the IPA reveal that port managers and policy makers at the Busan Port should concentrate on six PSQ measures (i.e. SR1, SR4, ITS1, VAS1, VAS4, ICI3) to enhance PSQ in CTLs. However, four measures (i.e. ITS2, ITS3, ITS4, VAS2) are identified as a possible overkill, indicating an area of inefficiency where a remedial action of the cost-cutting decision is necessary. On the other hand, the Busan port shows an outstanding performance on four measures such as SR2, SR3, ICI1 and ICI2. The measures are not only important but also high performance. The study findings provide managerial guidance to port managers in Busan Port, in view of searching for managerial and operational strategies for sustainable port growth.

최근 들어 역량기반의 교육요구분석과 관련한 연구에서 예비교사와 같이 아직 현장 경험이 충분하지 못한 대상자에게까지 연구대상의 범위가 점점 확대되고 있으나, 교육요구 파악을 위 한 우선순위결정방안은 기존의 경험이 풍부한 대상자에게 적용했던 방식과 동일한 방식을 적용하고 있다는 점에 의문을 제기하였다. 이에 배경지식과 경험의 정도에 따라 보다 타당한 교 육 우선순위를 결정하는 수정모델을 제안하고자 한다. 이러한 연구 목적을 달성하기 위해 경험학습자라고 할 수 있는 현직교사와 아직 교직경험이 없는 미경험학습자인 예비교사를 대상으로 연구를 진행하였다. 먼저, 현직교사와 예비교사가 인식하는 스마트교원역량의 중요도에 대한 순위 차이를 검증한 결과, 전체 13개 역량 중 10개 의 역량에서 유의미한 차이를 나타내고 있음을 확인하였다. 이에 기존에 교육요구분석에서 사 용되었던 대응표본 t 검정, Borich 요구도 공식, The Locus for Focus 모델을 적용하여 스마트 교원역량에 대한 교육요구분석을 실시한 결과, 예비교사의 경우 창의적 문제해결, 내용전문성, 대외협력관계 형성의 순으로 나타났고, 현직교사들은 대외협력관계 형성, 평가 및 성찰, 수업설 계 및 개발의 순으로 나타났다. 즉, 동일한 역량에 대해 예비교사와 현직교사 간 큰 인식차이 가 있음을 나타내 주는 결과로, 이는 역량에 대한 중요도 판정에 기인하는 것으로 나타났다. 본 연구의 결과는 교육요구분석에서 응답자의 배경지식과 경험에 대한 이론적 고찰을 통해 응답자의 배경지식과 경험이 결과해석에 중요한 영향을 미치는 것을 밝혀냈다는 점 과 미경험학습자를 대상으로 하는 교육요구분석에 보다 적합한 모델을 제안했다는 점에서 시사점을 가진다.

한․중 항로는 우리나라와 중국 간 해운협정을 통해 안정적인 해운시장으로 자리매김하고 있으며, 특히 한․중 카페리 운송시장 은 이러한 환경에서 세계 최대의 시장으로 성장하였다. 하지만 시장의 급격한 성장은 수급불균형 현상을 발생시킬 가능성이 있고 치열한 경 쟁을 야기시킬 수 있다. 따라서 본 연구는 한․중 카페리 선사의 서비스 요인 중요도를 제시하여 경쟁력 강화를 모색하는 것을 연구의 목적 으로 하였다. 먼저 선행연구 및 델타이법을 통해 한․중 카페리 선사의 서비스 요인을 선정하였다. 다음으로 퍼지분석을 통해 각 요인들의 중요도를 평가하였다. 그 결과 한․중 카페리 선사와 이를 이용하는 화주들은 하역의 신속성, 통관의 신속성, 운송의 정시성을 가장 중요한 요인으로 선정하였다. 반면에 저렴한 운송운임, 운항속도, 내륙 연계운송, 선원 및 육상인력의 전문성에 대해서는 두 집단 간의 중요도 인식 에 차이를 보였다. 결과적으로 본 연구에서는 화물의 신속한 운송을 위해 한국과 중국 간 통관 문제 및 피견인 트레일러 상호 주행 등의 협 력이 조속히 이루어져야 할 것을 시사점으로 제시하였다.