Even in the business-to-business markets, service quality is becoming very important factor which determines success or failure of the long-term business relationship. Our study aims to reveal how such recognized B-to-B service quality influences on realizing the relationship between the customer and the supplier. We began this research with two main objectives: (1) develop the service quality scale to facilitate assessments of B-to-B service quality and (2) investigate the structural model which deals with the relation between the service quality and business relationship performance. Considering that most previous researches about service quality were conducted in the business-to-consumer(B-to-C) area, this study conceptualizes the various quality aspects of service that are considered in B-to-B market and proposes B-SERVQUAL model which is the detailed quality measurement scale of B-to-B service. We developed a measurement scale called B-SERVQUAL for B-to-B service quality and tested research hypotheses and structural model. We found that service quality has a positive effect on relationship bonding, indicating that the superior service quality of service providers leads relationship bonding with buyers. Five dimensions considered in this study bring not only structural bond but also the social bond that refers to the emotional bonding. Relationship bonding has a positive effect on commitment. Relationship commitment appeared to be an important factor that has a positive effect on relationship performance, which demonstrates the reduction of management cost through commitment. This study reflected the economic and convenience aspects of services that haven’t been highlighted in the previous studies in the business marketing area. This study has academic implications in that it reflected the economic aspects of services, which have been dealt with conceptually by some scholars such as profitability, productivity, and cost. From the viewpoint of B2B service providers, the B-SERVQUAL proposed in this study will be helpful guide for service providers to specifically identify the customers’ needs and manage their service quality in the business market.

The quality of service in ERP services is a key issue in innovating the ERP performance as an IT service for corporations. Currently, most of the research works for this area are based on the existing quality models such as SERVQUAL, which are said not to measure service quality properly. Also, it does not consider the factor of the system acceptance, which is thought to be closely related to the quality of service in this type of IT services. Therefore, a research model is required, which can address the issues related to the ERP service quality measurements. In this paper, new research models have been proposed, and empirical data obtained from SME’s ERP users have been applied to the proposed model to analyze the causal relationship between quality factors and to identify the most suitable quality measures. Also, the relationship between the service quality and the system acceptance was analyzed using a combined model. The results show that factors such as productivity and convenience affects the quality mostly and that the most appropriate measure for the service quality of ERP service is satisfaction. Also, for the system acceptance, the ease-of-use is the main factor. And, the service quality and system acceptance shows a strong correlation. This means that, in order to enhance the quality of ERP services, the service provider needs to provide customers with productivity-enhanced user-friendly IT services and active product support. The work of this research can help to improve the service quality and the user acceptance of ERP services and to lead further research works in this area.

IT security service provides customers with the capability of protecting the networked information asset and infrastructures, and the scope of security service is expanding from a technology-intensive task to a comprehensive protection system for IT environment. To improve the quality of this service, a research model which help assess the quality is required. Several research models have been proposed and used in various service areas, but few cases are found for IT security service. In this work, a research model for the IT security quality has been proposed, based on research models such as SERVQUAL and E-S-QUAL. With the proposed model, factors which affect the service quality and the best quality measure have been identified. And the feasibility of using quantitative measures for quality has been examined. For analysis, structural equation modeling and various statistical methods such as principal component analysis were used. The result shows that satisfaction is the most significant measure affected by the proposed quality factors. Two quality factors, fulfillment and empathy, are the main determinants of the service quality. This leads to a strategy of quality improvement based on factors of emotion and perception, not of technology. The quantitative measures are considered as promising alternative measures, when combined with other measures. In order to design reliable quantitative measures, more work should be done on target processing time and users’ expectation. It is hoped that work of this research will provide efficient tools and methods to improve the quality of IT security service and help future research works for other IT service areas.

Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

This paper reviewed the relationship between emotional labor and service quality, and the moderating effect of superior and coworker support. Based on the responses from 520 hotel employees, the results of multiple regression analysis appeared as follow; 1) deep acting affected positively on all service quality factors(responsiveness, empathy, reliability). 2) surface acting didn’t affect significantly on all service quality factors(responsiveness, empathy, reliability). 3) coworker support affected positively on the relationship between deep acting and responsiveness. 4) superior support affected positively on the relationship between deep acting and responsiveness, and on the relationship between surface acting and responsiveness.

IT security service protects their networked information asset and infrastructures using experts’ knowledge. To improve its service quality, by exploring quality factors and assessing the quality level, an approach based on a research model is required. Several research models have been proposed and used in various service area, but few cases of IT security service are found. In this work, a research model of service quality has been proposed, based on the existing research models such as SERVQUAL and E-S-QUAL. The factors which affect the quality of IT security service and the best quality measure including quantitative measures have been identified. By comparing them, the feasibility of using quantitative measures for quality measures has been addressed. For analysis, structural equation modeling and various statistical methods were used. The result shows that, among the three quality measures, satisfaction is the most significantly affected one by quality factors. The quantitative measures show positive correlation with other perceived quality measures. The analysis of the result provides several suggestions which can be used in measuring and improving the quality of IT security service. Emotional factors such as empathy are as important as the swiftness of service, which leads to a strategy of quality improvement based on customer satisfaction, not solely on technology only. And, in order to design reliable quantitative measures, standards such as rational target processing time should be first established. The work of this research will provide efficient tools to improve the quality of IT security service and help the quality research for other service areas.

농촌체험의 관심과 체험이 증가되는 상황에서 농촌체험의 지속성과 경쟁력의 확보 차원으로 서비스품질이 중요해지고 있다. 이 연구는 농촌체험을 경험한 서울지역 소비자를 대상으로 서비스품질과 고객만족, 고객만족과 추천의도 간의 관계를 분석하였다. 설문분석은 총 234부이며, 빈도분석, 신뢰도분석, 확인적 요인분석, 가설검정을 하였다. 분석결과는 다음과 같다. 첫째, 신뢰도의 크론바흐 알파값은 0.6 이상, 타당도의 요인적재량은 0.7 이상, 평균분산추출은 0.5 이상이 었다. 둘째, 확인적 요인분석의 모형적합도는, CMIN/DF, GFI, TLI, CFI, RMSEA이 전반적으로 적합하였다. 셋째, 가설검정의 결과, H1의 H1-2(유형성)와 H1-3(응답성)을 제외한 H1-1(신뢰성), H1-4(확신성), H1-5(공감성)는 고객만족 에 긍정적인 영향을 주었고, H2는 고객만족이 추천의도에 긍정적인 영향을 주었다. 따라서 농촌체험의 서비스를 이용자와 제공자 간의 상호작용으로 볼 때, 서비스품질에 대한 지속적인 개선이 필요할 것이다.

본 연구는 요양보호사의 직업적 정체성과 서비스 질 간의 인과관계와 두 변인 사이에서 직무만족의 매개효과를 살펴봄으로써 직업적 정체성, 직무만족의 강화를 통해 서비스 질을 높일 수 있는 방안을 강구 하는데 그 목적이 있다. 이를 위해 경북지역 230명의 요양보호사를 대상으로 설문조사를 하였으며 조사결 과를 바탕으로 직업적 정체성과 직무만족과 서비스 질과의 관계를 살펴본 결과 직업적 정체성과 직무만 족은 정(+)적 상관관계를 나타났으며, 서비스 질과도 정(+)적 상관관계가 있는 것으로 나타났다. 또한, 요양보호사의 직업적 정체성이 직무만족과 서비스 질에 직접적인 영향을 주었으며 직무만족은 직업적 정체 성과 서비스 질에 매개효과가 있음이 통계적으로 확인되었다. 이를 바탕으로 요양보호사의 직업적 정체 성과 직무만족 강화를 통해 서비스 질을 높일 수 있는 개선방안으로 조직문화의 개선으로 조직의 개방성 과 유연성, 신뢰성의 문화가 보다 확산되어야 하며 직원 행복 프로그램 실시 및 전문성 향상과 역량강화 를 위한 직무교육 강화를 제언하였다.

본 연구는 합창공연 서비스 품질을 다차원으로 구분하여 각 품질차원이 관람 후 행동의도에 어떻게 영향을 미치는지 알아보고 또한 각 품질차원의 상대적 영향력을 알아보고자 하였다. 합창공연 서비스 품질이 관람 후 행동의도에 미치는 영향관계를 살펴본 결과, 결과 품질, 물리적 환경 품질은 관람 후 행동의도에 긍정적(+)인 영향을 미치는 것으로 나타났지만 상호작용 품질의 경우에는 영향을 미치지 않았다. 또한, 결과 품질의 경우 물리적 환경 품질 보다 관람 후 행동의도에 더 큰 영향을 미치는 것으로 나타났다. 물리적 환경 품질의 경우 세부품질인 공연장 중앙무대의 매력성, 공연장 안내표지 시설 용이성, 공연장 관람좌석 편안함, 공연장 실내온도 및 습도 적당함의 순서로 관람 후 행동의도에 긍정적(+)인 영향을 미치는 것으로 나타났다. 상호작용 품질의 경우 세부품질인 공연장 직원의 정중함, 공연장 직원의 친절함, 공연장 직원의 약속처리, 공연장 직원의 완벽한 업무처리 순으로 관람 후 행동의도에 긍정적(+)인 영향을 미치는 것으로 나타났다. 결과 품질의 경우 세부품질이 행동의도에 미치는 영향관계를 살펴본 결과 합창공연의 흥미성, 합창공연 지휘자의 인기, 합창공연의 쉬운 이해, 합창단 예술적 수준의 순으로 관람 후 행동의도에 긍정적(+)인 영향을 미치는 것으로 나타났다. 따라서 합창공연을 준비하는 조직과 합창단은 관객의 관람 후 긍정적인 행동의도 및 행동을 위해 무엇보다도 합창자체에 대한 관객의 재미와 흥미를 유발할 수 있는 요소가 가미될 수 있도록 노력하고 합창공연 지휘자가 관객의 인기를 얻을 수 있도록 합창공연을 구성할 필요가 있다.

Customer equity can estimate customer lifetime value for the company (Rust et al, 2004). The firm can make proper marketing strategy with customer equity. Customer equity can both satisfy consumers and make a profit for the company (Lemon et al., 2001).So we built a model to connect service quality and customer equity to study how to prove the competitive power of traditional market. In this paper we used customer satisfaction and brand attitude as mediating variables since Store brands have become an important contributor to retail differentiation and basis for building store loyalty (Dodd and Lindley, 2003) and in retail market customer equity varies with customer satisfaction( Pappu and Quester 2006). Considering that Chinese economic growth rate was slowing down, traditional market is being a priority for Chinese Government to relieve severe export pressure and employment pressure. In this research we would like to study the relationships among service quality, customer satisfaction and brand attitude and how they influence customer equity in traditional markets. Through this study we also find out how to competitive power of traditional market through managing CLV and proving service quality

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.

This paper reviewed the relationship between job burnout and service quality, and the moderating effect of self-efficacy. Based on the responses from 232 employees, the results of multiple regression analysis appeared as follow; 1) emotional exhaustion and depersonalization effected negatively on all service quality factors(empathy, reliability, responsiveness). 2) the reduced personal accomplishment effected negatively on two service quality factors(reliability, responsiveness). 3) self-efficacy effected positively on the relationship between emotional exhaustion and service quality. 4) self-efficacy effected positively on the relationship between he reduced personal accomplishment and service quality.

The mobile SNS is a promising e-service platform of the future. However, measuring its service quality is a challenge. An appropriate model for measuring service quality is required. This paper proposes e-service quality models for analyzing mobile SNS platform quality, based on previous service quality researches. An empirical study is performed on the proposed models. The results show that constructs of existing e-service models such as responsiveness and assurance do not fit the mobile SNS platform, and that loyalty and value are better measures for mobile service quality.

지방자치단체가 서비스의 질을 높이기 위해 매일 노력하고 있지만, 서로 협력 한다면 훨씬 더 향상 시킬 수 있다. 정부는 지자체 개혁을 전면적으로 평가하기로 하여 경제 및 내무부(Ministries of Economics & Interior), 세무부, 재정부 및 지자체와 지역 협회의 각 대표들로 구성된 위원회를 조직하였다. 위원회는 지자체 개혁이 전체적으로 현재 직면하는 난관들을 더 잘 해결할 수 있는 공적 부분을 더 활발히 양성시켰다고 평가하였다. 소위 전문적 지속가능성은 일반적으로 볼 때 더 강화되었고 어떤 분야에서는 사고를 전환하고 서비스의 질을 향상시키는데 기여하였다고 하였다. 또한 지자체와 지역들의 정치적 관리가 이와 같은 개혁을 통하여 더 강화되었다고 평가되었다. 이러한 평가에 근거하여 어떻게 하면 더 나은 서비스의 질과 협력을 얻을 수 있는지에 대해서 구체화 하였다.

정신보건서비스의 궁극적 목적은 이용자의 삶의 질 향상이라고 할 수 있다. 본 연구는 수정낙인이론에 근거하여 정신장애인의 삶의 질에 지속적으로 부정적 결과를 초래할 수 있는 낙인이 자아존중감을 매개하여 삶의 질에 어떠한 영향 관계를 갖는지를 검증하는 데 그 목적을 둔다. 특히 이러한 경로 과정이 주요한 정신보건세팅인 정신보건센터, 정신요양시설, 사회복귀시설 내에서 어떠한 차이가 나타나는지를 비교․분석하여 조직 형태별로 사회 복지적 개입방안의 차별성을 찾고자 하였다. 조사대상은 총 563명의 정신장애인이며, 정신보건센터 233명, 사회복귀시설 142명, 정신요양시설 188명이 최종 분석에 포함되 었다. 주요연구결과는 첫째, 공동 구조방정식모형 분석에서는 치료진의 지지가 높을수록 낙인지각이 높았다. 둘째, 타인의 지지 나 가족의 지지가 높을수록 자존감이 높아지고 삶의 질도 높아진 것으로 나타났다. 셋째, 자기비하감이나 낙인지각이 높을수록 삶의 질은 떨어졌다. 끝으로, 다중집단분석을 통해 삶의 질을 설명하는 변수들 간의 경로가 세 집단에서 차이가 있는 것으로 나타났다.

본 연구의 목적은 청소년쉼터 종사자의 직무만족도가 서비스 질에 미치는 영향을 파악하는데 있다. 구체적으로 직무, 감독, 임금, 승진, 동료요인이 서비스 질에 어떠한 영향 을 미치는지를 살펴봄으로써 앞으로 가출청소년쉼터 종사자의 직무만족을 높일 수 있는 중요한 요인들이 무엇인지 밝히고 이를 현장에 적용하여 가출청소년에 대한 서비스 질을 개선하는데 있다. 본 연구의 결과를 요약해 보면 다음과 같다. 첫째, 청소년쉼터 종사자의 직무만족이 높을수록 서비스 질이 높아지는 것으로 나타났다. 둘째, 청소년쉼터 종사자의 감독에 대한 만족이 높을수록 서비스 질이 높게 나타났다. 셋째, 청소년쉼터 종사자의 임금은 낮을수록 서비스의 질이 높은 것으로 나타나 임금과 서비스 질은 부적인 관계가 나타났다. 넷째, 청소년쉼터 종사자의 승진은 서비스 질에 영향을 미치지 않는 것으로 나타났다. 다섯째, 청소년쉼터 종사자의 동료에 대한 만족도가 높을수록 서비스 질이 높게 나타났다. 이상의 연구결과를 바탕으로 본 연구가 지니는 함의는 다음과 같다. 첫째, 청소년쉼터 종사자의 직무만족도를 높이기 위해서는 직무를 잘 하기 위한 지식과 기술에 대한 교육이 적절한 시기에 제공되어져야 하며 능력에 맞는 근무량과 근무시간이 주어져야 할 필요가 있다. 둘째, 감독에 대한 만족을 높이기 위해서는 정서적인 지지나 소통, 개인적인 관심사, 공정한 평가 등 감독과 종사자와의 관계개선을 향상시켜야 한다. 셋째, 임금에 대한 만족도는 낮은데도 서비스 질은 높게 나타났다. 이것은 쉼터종사자는 임금은 낮음에도 불구하고 대상자를 위한 서비스 질은 높게 나타났으므로 향후 이들의 임금에 대한 만족도를 제고할 수 있는 다양한 지원이 마련되어야 한다. 넷째, 쉼터종사자들은 동료와의 관계를 신뢰하고 존중할수록 서비스 질이 높게 나타나 동료애를 제고할 수 있는 지속적인 프로그램이 제공되어야 한다.

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.

This paper reviewed the relationship between job stress and service quality, and the moderating effect of organizational justice in food service restaurant. Based on the responses from 209 employees, the results of multiple regression analysis appeared as follow; 1) job stress(insufficient job control, lack of reward, occupational climate, job insecurity, interpersonal conflict) partly effect negatively on all service quality factors(tangibility. reliability, responsiveness, empathy). 2) distributive justice and procedural justice partly effect positively on the relationship between job stress and service quality.

To establish a new creative economy, the worldwide efforts have been made to wriggle out the old economic paradigm after the financial crisis of 2008. When it comes to the limitation of the viability. the start up companies have a high risk of failure. Therefore business incubator (BI) should carry out the role to improve their viability. As for the maximization of the effect on the business incubating services as move in companies, it is important for BI to increase the level of business incubating services by the systemic and scientific measurement. This study showed that the quality of the BI center services was measured by Kano analysis and the previous research as follows. First, BI quality attribute by Timko’s customer satisfaction came out into the attractive qualities on the 14 items that amount to the 70% of 20 business incubating services items. It is desirable to perform the strategy for the satisfaction. Secondly, basic business incubating services were interpreted as the one-dimensional quality like incubating spaces, parking facilities, security facilities, industry technology development funds, and incubating managers. Finally, training and educational service was recognized as indifferent quality. Futhermore, the improvement and the limitation of this study as well as the interpretation of analysis results are also provided.