코로나 이후 시기가 도래하며 세계 각국은 빠른 경제 회복을 목표로 다양한 노력을 강구하고 있다. 이러한 측면에서 고성장기업에 관한 관심 역시 지속해서 높아지고 있는데, 지금까지 이루어진 다양한 고성장기업의 연구를 통해 국가 경제발전이나 고용 창출에 있어 고성장기업의 높은 기여도가 입증되었기 때문이다. 이처럼 기존 고성장기업 관련 연구의 경우 국가 경제 차원, 특히 고용 창출에 있어서 고성장기업의 역할을 강조하고 있다. 하지만, 혁신 관점에서 고성장기업의 역할을 언급하고 있는 연구는 많지 않다. 이에 본 연구에서는 기업 재무 데이터와 과학기술정책연구원의 2021년 한국기업혁신조사(KIS)(서비스업 분야)를 병합한 통합데이터를 구축하고 서비스업 고성장기업의 혁신 활동과 혁신성과에 대해 분석해보았다. 방법론 측면에서는 고성장기업이 갖는 특성으로 인해 발생할 수 있는 선택편의 문제를 해결 하기 위해 성향점수매칭방법론을 활용하였다. 분석 결과를 살펴보면 서비스업 고성장기업은 일반기업 대비 더 다양한 혁신 활동을 통해 더 많은 혁신성과물을 창출하고 있는 것으로 나 타났다. 특히, 상품혁신이나 비즈니스 혁신성과물 창출에 있어서 고성장기업이 긍정적인 역 할을 한다는 것은 기존 경제·사회적 관점에서 강조되어오던 고성장기업의 중요성을 혁신성 장 관점으로 확대하여 해석할 수 있는 결과이다. 다만, 연구·개발 유형이나 협력 R&D에서는 일반기업과 차별점을 찾을 수 없었는데, 이는 협력 연구·개발 강화를 통해 고성장기업이 보 유한 혁신역량이 일반기업자들에게 파급될 필요가 있음을 보여주는 결과이다. 이상의 분석 결과를 바탕으로 본 연구에서는 국가 혁신역량 강화를 위한 고성장기업 육성과 모니터링의 필요성, 고성장기업의 협력 활동 유인 통한 혁신의 파급효과 확대 등의 시사점을 제시하고자 한다.

This study attempts to analyze the economic impact of the service robot industry using Input-Output analysis, which is conducted based on Demand-driven model, the Leontief price model, the Backward and Forward Linkage Effects, and the Exogenous Methods. In a Demand-driven model analysis, we can conclude that the service robot industry contains characteristics of both the manufacturing industry and the service industry, which causes a positive impact on the overall industry by compensating for the weaknesses of the two industries. The Leontief price analysis indicates when wages in the service robot industry increase, prices related to robot manufacturing also increase. Also, when profits in the service robot industry increase, prices related to service provision increase, too. The Backward and Forward Linkage Effects analysis shows that the service robot industry is highly sensitive to the current economic condition and has a great influence on the service industry. The service robot industry can highlight the aspect of service characteristics when the manufacturing industry is in recession and vice versa. In addition, the service robot industry can be regarded as a value-adding and domestic economy promoting industry which utilizes knowledge of information and communication technologies. It is important to foster the service robot industry in South Korea, which is in economic recession to provide an opportunity to stimulate the growth of both service and robot industries.

본 연구는 4차 산업혁명의 핵심 산업으로 주목받고 있는 스마트홈 관련 산업의 국민경제적 파급효과를 정량적으로 분석하여 그 잠재성을 평가하였다. 이를 위해 선행연구들에 대한 문헌검토(literature review)를 통해 스마트홈 관련 산업을 제조업과 서비스업으로 분류하고 외생화하였다. 그리고 2018년 산업연관표를 이용하여 이들 산업이 유발하는 생산, 부가가치, 고용 및 취업효과와 산업간 연쇄효과를 분석하였다. 분석결과 스마트홈 제조업과 서비스업은 각 산업 영역에서 타 산업에 비해 높은 수준의 부가가치유발효과를 보였으며 스마트홈 산업 내부적으로는 제조업의 서비스업 생산 견인 기능이 상대적으로 더 크게 나타났 다. 또한 4차 산업혁명기술을 활용하는 산업답게 기술집약적인 산업과의 연관성이 높을 뿐만 아니라 스마트시티, 스마트카, 핀테크 등을 구현하기 위한 서비스 부문과도 깊이 연관되어 있음을 확인하였다. 한편 스마트홈 제조업은 후방파급효과가 전방파급효과에 비해 상대적으로 높은 최종 수요적 산업인 반면 스마트홈 서비스업은 전방파급효과가 후방파급효과에 비해 상대적으로 높게 나타나 중간재 산업으로서 타 산업으로의 공급 기능이 높은 산업임을 알 수 있었다.

Most demand forecasting studies for telecommunication services have focused on estimating market size at the introductory stage of new products or services, or on suggesting improvement methods of forecasting models. Although such studies forecast business growth and market sizes through demand forecasting for new technologies and overall demands in markets, they have not suggested more specific information like relative market share, customers’ preferences on technologies or service, and potential sales power. This study focuses on the telecommunication service industry and explores ways to calculate the relative market shares between competitors, considering competitive situations at the introductory stage of a new mobile telecommunication service provider. To reflect the competitive characteristics of the telecommunication markets, suggested is an extended conjoint analysis using service coverage and service switching rates as modification variables. This study is considered to be able to provide strategic implications to businesses offering existing service and ones planning to launch new services. The result of analysis shows that the new service provider has the greatest market share at the competitive situation where the new service covers the whole country, offers about 50% of existing service price, and allows all cellphones except a few while the existing service carrier maintains its price and service and has no response to the new service introduction. This means that the market share of the new service provider soars when it is highly competitive with fast network speed and low price.

이 연구는 빠르게 진화하고 있는 OTT 서비스가 기존의 방송산업에 미친 영향과 영상콘텐츠의 생산과 유통, 소비에 미친 영향을 분석하였다. 이를 위해 초기 OTT 서비스의 개념이 어떻게 확장되었는지를 서비스 유형화와 함께 재개념화하였고, 서비스 제공사업자의 특성에 따라 어떠한 대응을 하고 있는지 분석하였다. 구체적으로는 OTT 서비스가 플랫폼과 디바이스의 다변화, 콘텐츠의 생산과 유통, 소비와 같은 전 영역에서 어떠한 변화를 초래하고 있는지를 살펴보고 이러한 변화에 영향을 미치는 요인이 무엇인지를 분석하였다. 그리고 OTT 사업의 현황을 정리하면서 가장 활발하게 OTT 서비스를 하고 있는 ‘넷플릭스’의 국내 진출 이후의 변화와 동향에 대하여 살펴보고 분석하였다. 이러 한 분석결과를 중심으로 OTT 서비스를 둘러싼 다양한 행위자들의 전략과 대응 등을 살펴보고 넷플릭스의 국내 진출 이후의 변화와 동향에 대하여 정리하였다.

Nowadays, many innovative marketers can leverage the augmented reality (AR) technology to create special experiences, offer more interactive advertising, as well as provide new ways to online shopping, especially for mobile marketing. The beauty industry occupies a large proportion in the fashion market and has become its essential part. For the fashion and beauty industry, consumers are willing to have the same level of experience online as when they are shopping offline. Accordingly, many brands develop mobile applications with AR capabilities that provide mobile AR services offering special experience. This new approach to mobile shopping eliminates the risk of shopping when consumers choose products, while indirectly changing consumer purchase behavior and lifestyles. However, relevant evidence about the AR service provided by mobile applications in the fashion and beauty industry remains to be scarce. To fill this gap in the literature, the present study seeks to explore the impact of the mobile AR technology on the consumer perception of the beauty brands and the changes in consumer’s behavior. In terms of the methodology, a semi-structured interview approach is employed. The results of the present study demonstrate that the effect of using the mobile AR technology varies according to the differences in consumers’ cognition and attention to beauty products. The playfulness provided by the mobile AR technology is a key factor for consumers to better understand and experience the brand, and consumer ROI is an important factor for consumers to purchase using the mobile AR service. At the same time, the degree to which the AR technology is mature affects consumer experience of the product. Surprisingly, our results suggest that the use of the AR technology has a certain educational effect on consumers, especially on those who are not good at make-up or have a low level of understanding of beauty products.

Omotenashi is the Japanese term for a conception of service hospitality rooted in the Japanese tea ceremony. This research explores the ways in which contemporary hospitality executives have drawn on the historical tradition of omotenashi in the tea ceremony, as well as older Japanese cultural and spiritual traditions underlying omotenashi, to re-envision encounters between service employees and customers. In high context cultures like Japan, information is widely shared, which reduces the amount of information that must be shared verbally. The nature of Japan‟s high-context culture is manifested in two important principles of the philosophy of the tea ceremony. One important principle is mutual understanding, which arise from the process of “consideration,” which involves “putting oneself in the position of others to anticipate their desires” (Surak, 2012, p. 51). A second important principle involves ritualized social interactions. As Kondo explained (1985), “… the Japanese tea ceremony is a highly ritualized version of the host/guest interaction, and a heightened expression of the emphasis on etiquette in Japanese culture in general.” He continues: “The theory is that mere good intentions are insufficient; one must know the proper form in order to express one‟s feelings of hospitality effectively (Kondo 1985, p. 288). The importance of ritualized behavior also emerges in the kata of Kendo and other Japanese martial arts, where the term kata refers to a sequence of stylized movements that are designed to cultivate “speed of movement, dynamic execution, and realistic character” (Kiyota, 2002, p. 24). Similarly, Zen discussions of secular work emphasize the value of ritualized behavior. According to Musimi (1990, p. 821), “Deeply ingrained in the minds of the Japanese people is the belief that „work‟ makes for moral culture, and man‟s character is formed through the process of working.” Arai (2006, p. 110) observed that domestic work also can be viewed as “ritualized [Zen] activity done in accord with wisdom and compassion.” We argue that current attempts to implement the spirit of omotenashi in employee training have emphasized the spiritual, attitudinal, and behavioral dimensions of omotenashi. The meaning of these dimensions reflect the ways in which executives understand and interpret the high-context nature of Japanese culture and Zen Buddhism on the Tea Ceremony and Japanese martial arts such as Kendo.

This study investigates the relationship between B&B customers’ perceived service quality, satisfaction and repurchase intention. Based on literature review, the customers and managers of selected B&Bs in some Chinese provinces were interviewed for additional sub-dimension possibility for the SERVPERF model and a service recovery sub-dimension was thus added. A questionnaire consisting of 40 questions were designed, using a fivepoint Likert-type scale ranging from “1” reflecting "strongly disagree" to “5” "strongly agree". This study collected data via an online survey platform “WJX” from experienced Chinese B&B customers’ who had staying in a B&B at least once in a B&B in China one year prior to data collection. A pilot test was conducted and some of the question items were slightly amended for easier understanding. In March 2017, the main survey was conducted and 356 questionnaires were received. This study contributes to the body of knowledge in two folds. It not only unveils customers’ perceived service quality in a rapidly developing B&B industry in China but also offers B&B owners/managers insights on how to better engage their customers in enhancing their satisfaction and ultimately repurchase intention. Some conclusions can be drawn from this study. First, the B&Bs in China should pay attention to improving customers’ perceived service quality by optimizing their marketing network and channels to facilitate better internal exchange among B&B owners/managers. Second, it is advisable to strengthen the training of service providers in instilling the importance of service recovery and to actively communicate with the in-house guests to enhance customer satisfaction. Third, the B&Bs should offer quality service to not only improve customer satisfaction as a whole but also enhance customers’ willingness to return. Lastly, the B&Bs should bring local characteristics of "people" into play, relying on local products and service resources, deepening the cultural connotation of the B&B.

The service failure phenomenon is a long-recognized problem in hospitality industry’s marketing, and has consequently attracted significant research attention (Chan, Wan, & Sin, 2007). Once service failures occur, customers usually assess the causes of the problem. Researchers have thus studied the impact of service failures on customer failure attribution and their behavioral outcomes toward the service provider. Usually, studies examine consumer psychological processes when only one service firm is involved. However, it is unclear whether customer failure assessments are the same when they have to assess more than one service at the same time. According to a review article by Cohen, Prayag, and Moital (2014), consumer behavior has been extensively examined in the field of tourism in many aspects (e.g., decision making, motivations, satisfaction, and loyalty); however, research assessing failure attribution within tourist satisfaction literature is still rare. Moreover, in service marketing studies, it is somewhat surprising that existing service research has overlooked the fact that customers may confront failure situations where there are two or more service providers involved (Weber & Sparks, 2010). Hence, this study makes two key contributions. First, it addresses scholars’ calls for more research assessing failure attribution within a tourist satisfaction context. Second, it contributes to our understanding of consumer behavior in tourism industry by studying customer perceptions of service failures within service networks, where at least two firms are involved in the incident. This study uses in-depth interviews for data collection. And interview results indicate that relational and network characteristics have a significant influence on how customers attribute service failures to different service providers.

Advances in information technology, communication and network technology are radically facilitating digital convergences as the integration of human, equipment, and space in the current industry 4.0 era. In industry 4.0 environment, the vast amount of information with networked computing technology can be simultaneously accessible even in limited physical space. Two main benefit points out of these information are the convenience and efficiency in their online transactions either buying things online or selling online. Even though there exist so many benefits that information technology can create for the people doing business over the internet there is a critical problem to be answered. In spite of many such advantages, however, online transactions have many dysfunctions such as personal information leakage, account hacking, and cybercrime. Without preparing the appropriate protection methods or schema people reluctantly use the transaction or would find some other partners with enhanced information security environment. In this paper we suggested a novel selection criteria that can be used to evaluate the reliable means of authentication against the expected risks under on-going IoT based environment. Our selection criteria consists of 4 steps. The first step is services and risk identification step. The second step is evaluation of risk occurrence step. The third step includes the evaluation of the extent of damage. And the final step is the assessment of the level of risk. With the help of the above 4 step-approach people can systematically identify potential risks hiding in the online transactions and effectively avoid by taking appropriate counter actions

The competition of maintenance services in the offshore wind industry is continually increasing. The quality of the services acts as the distinguishing feature in the industry. Furthermore, there are public standards, which lead to the permanent necessity to offer further education and training programs for employees. To meet the requirements for further training in the specific field of application within the offshore wind industry, a gamified e-learning application has been developed and is introduced in this paper. It consists of a complete solution, which contains the automated analysis of service protocols to identify qualification needs, the involvement of service technicians in the generation of learning materials, the preparation, transmission as well as the further development of those materials in accordance with the principles of e-learning. Finally, the solution contains a gamified mobile application for qualification, which is designed to meet the individual learning needs of the service technicians. This concept paper follows a problem-centred approach. Based on the current state of technology and research, the problem and motivation are identified and the urgency is verified. Furthermore, a detailed specification of the solution and a first implementation approach is presented.

The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out

In recent years, business environment is faced with multi uncertainty that have not been suffered in the past. As supply chain is getting expanded and longer, the flow of information, material and production is also being complicated. It is well known that development service industry using application software has various uncertainty in random events such as supply and demand fluctuation of developer’s capcity, project effective date after winning a contract, manpower cost (or revenue), subcontract cost (or purchase), and overrun due to developer’s skill-level. This study intends to social contribution through attempts to optimize enterprise’s goal by supply chain management platform to balance demand and supply and stochastic programming which is basically applied in order to solve uncertainty considering economical and operational risk at solution supplier. In Particular, this study emphasizes to determine allocation of internal and external manpower of developers using S&OP (Sales & Operations Planning) as monthly resource input has constraint on resource’s capability that shared in industry or task. This study is to verify how Stochastic Programming such as Markowitz’s MV (Mean Variance) model or 2-Stage Recourse Model is flexible and efficient than Deterministic Programming in software enterprise field by experiment with process and data from service industry which is manufacturing software and performing projects. In addition, this study is also to analysis how profit and labor input plan according to scope of uncertainty is changed based on Pareto Optimal, then lastly it is to enumerate limitation of the study extracted drawback which can be happened in real business environment and to contribute direction in future research considering another applicable methodology.

This paper reviewed the relationship between emotional labor and service quality, and the moderating effect of superior and coworker support. Based on the responses from 520 hotel employees, the results of multiple regression analysis appeared as follow; 1) deep acting affected positively on all service quality factors(responsiveness, empathy, reliability). 2) surface acting didn’t affect significantly on all service quality factors(responsiveness, empathy, reliability). 3) coworker support affected positively on the relationship between deep acting and responsiveness. 4) superior support affected positively on the relationship between deep acting and responsiveness, and on the relationship between surface acting and responsiveness.

The primary purpose of present study, to take appropriate measures to prevent occupational accidents in the food service industry, was to evaluate characteristics of working condition and occupational safety and health. In order to fulfill our objective, profession and working environment, safety recognition and education, safety activities, physical conditions and accident experience were surveyed. To collect information and opinion in the field, face-to-face interviews were, using a structured questionnaire, carried out. Also, food service industry's accidents reported by Korean Occupational Safety and Health Agency at 2014 were statistically analyzed. In the resulting of analyzing data from a questionnaire survey of food service industry employees, safety/health train and management were increased.

This study aims to examine the effects of services marketing mix elements on customer equity through the customer experience in order to determine an optimal marketing mix strategy in the service industry. This paper utilizes confirmatory factor analysis and structural equation modeling (SEM) to analyze and confirm the proposed conceptual model. This study finds that the process, people, and physical evidence of the “7Ps” of the service marketing mix impart a positive and significant effect on the customer experience in the post-office setting. This result would help practitioners to create a service marketing strategy to differentiate their service from competitors in order to retain existing customers and attract new ones. It was also found that the customer experience is positively linked to customer equity. From the customer equity perspective, this study provides theoretical support that the customer experience, as one of the service operations management measurements, can be employed to measure service performance, which is also closely related to customer equity.