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        검색결과 30

        1.
        2023.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Southeast Asia is home to the Straits of Malacca and Singapore, one of the world’s most important sea lines of communication. The closure of the straits to international navigation may adversely affect the well-being of the global economy. On February 11, 2022, the Biden administration announced the new Indo-Pacific strategy, which will continue to deliver on AUKUS. For centuries, the proposed Thai Canal Project has been planned to revolutionize the shipping industry by bypassing the busy waters of the Straits of Malacca and Singapore. If the canal is built under the US Indo-Pacific Strategy, the pre-eminence of the Straits of Malacca and Singapore will not last long. This article analyzes the potential increase of navigation of nuclear-powered submarines through the Straits of Malacca and Singapore and its ensuing environmental implications from a viewpoint of international law. It discusses effects of the proposed canal plan in influencing the shipping industry should this “dream waterway” be constructed.
        5,200원
        2.
        2022.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study was conducted to provide basic data for product development and marketing strategies for the Thai home meal replacement (HMR) market, to reflect the changing trends in household sizes in Thailand. The results of analyzing the characteristics and differences of HMR consumption behavior between single-person households and multi-person households in Thailand were as follows: It was found that single-person households use HMR to save money and for the convenience in cooking and preparation. In the preference by HMR type, multi-person households showed a higher preference for all types of products than single-person households. Thai consumers, regardless of their household size, mainly use department stores and large shopping malls to purchase HMR, and they most prefer to get information through Internet advertisements. The shelf life, quality, taste, hygiene, and freshness of HMR were the main considerations for their selection. Based on the results of this study, the Thai market requires the development of HMR products that are reasonable in terms of cost and preparation time. In addition, it is necessary to develop products that can satisfy consumer needs, such as nutritional enhancement and therapeutic foods, products that are organic, eco-friendly, cater to various menus, and address the premium segment.
        4,200원
        3.
        2021.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In 1950-60s, anti-communism prevailed in Thailand. In order to effectively implement anti-communism, Thai government had anti-Chinese measures and censorship system. During that time, many Chinese Newspapers and publishers were forced to close , and some Sino-Thai writers were sent to prison. For continuing the development of Sino-Thai literature, writers had published works abroad, and Hong Kong was the main publishing place due to loose immigration policy and publishing conditions. Because of the British colonial policy and the Cold War structure, Hong Kong not only became a Chinese publishing base, but also a place of imagination for the West and consumer culture. This study tries to focus on three important and representative Sino-Thai novels, which were Chen Din’s Ladies of Sampeng Lane, Shih Qing’s Bo Zhe, and solitaire novel Feng Yu Yaowarat which were written by nine authors, discuss what kind of cultural conditions and resources does Hong Kong provide to Sino-Thai literature, and how does Sino-Thai novels respond to or imagine Hong Kong in their stories? This study regards Sino-Thai literature as a kind of Chinese literature (Hua-wen-wen-xue), which is different from the context of ‘pure Chinese’ and full of small and different Thai characteristics. Moreover, at the story level, these three novels reflect the rich faces of Sino-Thai communities, and at the publishing level, they represent the successful attempts of Sino-Thai literature to break through the predicament during the Cold War. 저
        5,500원
        5.
        2019.04 구독 인증기관·개인회원 무료
        해외 수입농산물의 양이 점차적으로 증가하여 다양한 병해충의 유입 가능성이 증가함에 따라, 이들을 신속하고 정확하게 판별하기 위하여 DNA 염기서열을 이용하여 형태학적 동정을 보완하고 있다. 현재 바구미과의 Sternochetus속 에 속하는 관리해충은 S. mangiferae와 S. frigidus, 그리고 S. olivieri가 있으며, 태국에서 수입된 망고에서 2018년 9월부터 2019년 1월까지 7차례에 걸쳐 바구미류가 검출되었고, 형태학적 형질 및 DNA 바코드를 이용하여 S. olivieri로 동정하였다. 추가로, Sternochetus속에 속하는 종들의 분류학적 형질을 이용하여 동정의 수단을 제공하였다. 본 연구결 과는 수입 및 반입되는 망고에서 검출되는 바구미류의 신속하고 정확한 진단에 활용될 수 있을 것으로 판단된다.
        6.
        2018.07 구독 인증기관·개인회원 무료
        The growth of capitalism plays the crucial role in consumers’ consumption that drive businesses to employ new technologies to increase the efficiency of production process. It is inevitable that consumers have to take responsibility for this movement, because they are the central of market system in which most businesses have to provide choices of purchasing. It causes the impacts to overconsumption in natural resources and also affects to social and environment problems. Sheth et al. (2011) provide alternative framework for developing sustainable consumption through the concept of mindful consumption. It is in line with the Consumer Culture Theory which consumers co-create the meaning of consumption, experience, or activity in all cycles of consumption – acquisition, consumption, possession, and disposition (Arnould and Thompson, 2005). Sheth et al. (2011)’ mindful consumption is demonstrated as the strategy how consumers can control their desires, behavior, and consumption. However, there is little interest to study how to develop mindful behavior. Therefore, this paper has shed the light on how consumption provides less impact to society whereby consumers are conscious and concerns the results of their consumption. The qualitative research was employed to collect data in regarding to mindful consumers who live in harmony with nature, environment, and mind. Participant observations and in-depth interviews were conducted to make understanding of mindful consumption in Thai culture. Practice of mind and body were found in Thai culture that play an important role in co-creating well-being and sustainable society.
        7.
        2018.05 KCI 등재 구독 인증기관·개인회원 무료
        Most of the literature on modern-day slavery focuses on women and children as victims of the sex industry. This disproportionate emphasis on sexual exploitation has resulted in conflation of the term trafficking with prostitution, which has led to an understanding of human trafficking issues as separate from other workplace abuses that amount to slavery. By exploring modern-day slavery in the Southeast Asian fishing industry, this paper may fill a research gap within the study of human trafficking as well as sharpen our awareness of slavery practices, not only in the sex industry, but also in workplaces like fishing vessels and seafood processing factories. This paper will argue that the proximity of modern slavery to sexual exploitation and the lack of differentiation between smuggling and trafficking crime has led to the ignorance of contemporary slavery practices in other sectors.
        8.
        2017.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The aim of this study is to examine profiles of consumers in Thai seaweed market segments. A total of 321 consumers were surveyed in bangkok, thailand. The multiple regression analysis performed indicates that consumer preference toward seaweed snack is significantly influenced by seaweed consumption frequency. The cluster analysis performed indicates that there are three segments based on consumer purchasing attributes toward seaweed snack : leading type, pursuing type, beginner type. The results show that there are consumer segment with different purchasing attributes level and seaweed preference. in this study Thai seaweed market’s biggest consumer is leading type consumer(n〓40.8%) that have high level of purchasing attributes toward seaweed snack when compared to other segments. pursuing type segment(n〓27.4%) consists of consumers who have low level of purchasing attributes but have high consumption frequency. beginner type segment(n〓31.8%) consists of consumers who rarely eat seaweed snack and have high price sensitivity. This study can inform Thai seaweed consumer’s behavior and effective segment market strategies and target consumer based on purchasing behavior toward seaweed snack.
        4,600원
        9.
        2017.09 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        Intelligibility of second language (L2) English has become an important goal in English pronunciation teaching. However, intelligibility research primarily focused on L2 English users and L2 production features; only a handful of studies have examined other effects on the intelligibility of L2 English. In line with the three-part model of intelligibility (Munro, 2008), this study focuses on listener factors by examining how listener experience with Thai English affects the actual understanding of Thai English utterances. Study participants were 40 students at a U. S. university. Data were collected through a questionnaire and a 38-item intelligibility test. While controlling for participants’ English proficiency, Analysis of Covariance confirmed that participants with experience in Thai English outperformed those with no experience in Thai English, as measured by the Thai English intelligibility task. The findings suggest that listeners’ communicative experiences in an L2 English variety improves the intelligibility of that English variety regardless of the listeners’ first languages. Implications for research and pronunciation pedagogy are discussed.
        5,800원
        12.
        2014.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In the study of Thai-Chinese transliteration(referring to the Thai-Chinese Dictionary, The Foreign Name Handbook, and The World of Country Maps), it is found that some Thai place's names derived from Chinese language, but have different versions of pronunciation due to dialect language usage. The Thai-Chinese Dictionary transliteration, based on Chaozhou dialect, sound and pronunciation are quite different from Foreign Name Handbook and The World of Country Maps transliterations which are based on Mandarin pronunciation. To be more precise, there are [-p], [-t], and [-k] consonants in Thai language but there are only [-p] and [-k] consonants in Chaozhou dialect. When a Thai word which ends with [-t] sound, Chaozhou uses the [-k] sound instead. However, because there are no similar consonant sounds in Mandarin, Thai words must be uttered the same tone as existing words.
        5,700원
        13.
        2012.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In this study, ribulose bisphosphate carboxylase (rbcL), RNApolymeraseC (rpoC1), intergenic spacer (psbA-trnH), and second internal transcribed spacer (ITS2) as identification markers for discrimination of P. mirifica in foods were selected. To be primer design, we obtained 719 bp, 520 bp, 348 bp, and 507 bp amplicon using universal primers from selected regions of P. mirifica. The regions of rbcL, rpoC1, and psbA-trnH were not proper for design primers because of high homology about P. mirifica, P. lobata, and B. superba. But, we had designed 4 pairs of oligonucleotide primers from ITS2 gene. Predicted amplicon from P. mirifica were obtained 137 bp and 216 bp using finally designed primers SFI12-miri-6F/SFI12-miri-7R and SFI12-miri-6F/SFI12-miri-8R, respectively. The species-specific primers distinguished P. mirifica from related species were able to apply food materials and processed foods. The developed PCR method would be applicable to food safety management for illegally distributed products in markets and internet shopping malls.
        4,000원
        15.
        2009.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        When globalizing Korean food, it is important to conduct regional consumer research before entering the market so that an effective market strategy can be developed. This study was conducted to compare the perceptions regarding Thai, Chinese, Japanese and Korean food between Swedish and Yugoslavian university students in Växjo, Sweden, where regional market research is lacking. As immigration increases worldwide, comparison of consumer perceptions of immigrants and domestic individuals will provide meaningful insight for use in the development of marketing strategies for areas where immigrant populations are increasing rapidly. In this study, six attributes of Asian food, fresh vegetables, low fat, chicken and sea food, exotic ingredient, value for money and unknown food, were compared. The perception of fresh vegetables and low fat of Chinese food differed significantly among the two groups. Because both of these attributes are health related, these findings indicate that recipe modification may be necessary to adapt to the preferred taste of target customers in this prospective market.
        4,000원
        16.
        2009.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        4,000원
        17.
        2008.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        For globalization of Korean food, It is essential to research and analyze target markets in advance. However until recently, there has been a lack of food research in regions of select countries in order to create systematic plans for marketing Korean foods. Therefore this study aimed to investigate the recognition of Korean foods as compared to other Asian foods in young adults living in Vaxjo, Sweden. Over 90 percent of the Swedish students had experienced Thai and Chinese cuisines, indicating their popularity as Asian foods in Sweden. The participants were attracted to six positive attributes of Asian food: 'fresh vegetables', 'low fat', 'chicken and sea food', 'exotic ingredients', 'good value for the money' and 'unknown foods'. The favorite type of Asian food was Thai food and Korean food was the least tried, as over 50% of respondents linked it to 'unknown food' attributes. Based on these results, in order to introduce Korean food more successfully, focus should be placed on the unique and unknown attributes of Korean food, as well as emphasis placed on its healthfulness, to stimulate the curiosity of target markets such as young Swedish adults.
        4,000원
        18.
        2006.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        6,300원
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