연구결과의 요약 및 논의 본 연구에서는 농식품의 주요 소비자판매처인 대형할인점과 대형슈퍼마켓을 대상으로 품질 및 고객서비스만족과 구매의 경제적 가치만족이 점포신뢰와 재구매의도에 미치는 영향력을 장기관계지향고객과 단기거래지향고객으로 분류하여 검증하였다. 분석결과, 대형할인점의 장기관계지향고객의 경우 품질 및고객서비스만족은 점포신뢰에 그리고 구매의 경제적가치만족은 점포신뢰와 재구매의도에 영향을 주었고, 점포신뢰는 재구매의도에 영향을 주는 것으로 나타난 반면 단기거래지향고객의 경우 구매의 경제적가치만족 만이 점포신뢰에 영향을 주는것으로 확인되었다. 그러나 대형마트 장기간 관계지향고객에서는 구매의 경제적가치만족이 점포신뢰에 영향을 줌으로써재구매의도를 형성한 반면 단기지향고객에서는 구매의 경제적가치만족과 점포신뢰가 동시에 재구매의도에 영향을 주는 것으로 확인되었다. 이상의 연구결과를 바탕으로 다음과 같은 논의를 할 수 있다. 첫째, 대형할인점의 경우 장기관계지향고객은 점포 내 제품의 품질과 고객서비스 수준 그리고 구매 시경제적 가치 등 모든 요소를 고려하여 점포에 대하여 만족하게 되며, 또한 점포가 이들 만족요인을 고객에게 제대로 제공할 때 이용하는 점포에 대하여 신뢰하고 재구매의도를 강력하게 나타난다는 것을 알 수 있다. 따라서 장기간 관계지향고객에게는 점포에 대한 만족수준을 높이는 것이 중요하다. 구체적으로는 최신 정보기술(information technology)을 활용하여이용 고객의 데이터베이스를 구축하고, 개인화된 고객의 특성과 구매행동에 관한 정보를 축적하여 관계지향고객을 선정 한후 이들에게 제품 및 서비스에 대한 정보 및 가격과 판매촉진에 관한 정보를 DM(direct mail)이나 홈페이지에 적극적으로제시함으로써 점포이미지를 높이고 표적고객의 욕구를 충족시켜 점포에 대한 신뢰와 반복구매를 높일 수 있다. 그러나 단기거래지향고객은 구매 시 단지 가격구조나 판촉행사를 통한경제적 가치만을 고려하기 때문에 제조업체 브랜드(national brand)보다는 유통업체 브랜드(private brand)상품을 제시하여가격매력성을 높이고, 시간대별 판촉행사를 통해 고객의 점포에 대한 신뢰를 유도할 필요가 있다. 둘째, 대형슈퍼마켓에서는 관계지향고객이나 거래지향고객 모두가 구매의 경제적가치만을 우선적으로 고려하므로 가격정책에 역점을 둘 필요가 있다. 그러나 장기관계지향고객은 점포신뢰를 통해 반복구매의도를 형성하지만 단기거래지향고객은 직접적으로 재구매의도를 나타내므로 고객의 성향에 따라 분류하여 관리할 필요가있다. 즉 관계지향고객에게는 가격정책을 통하여 점포신뢰를꾀하여야 할 것이며, 거래지향고객에게는 판촉행사나 저가격정책 등으로 직접적인 반복구매를 유도해야 할 것이다.

미국 메릴랜드주의 유언재산처리법과 민사신탁법제도는 오랜 세월과 역사를 거쳐 발전해온 시스템이다. 옛날 18세기 영국에서 도입해온 풍습이 고스란히 그대로 남아있는 경우도 볼 수 있는데, 그 좋은 예가 바로 고아의 법원 또는 오판스코트 제도이다. 그러나 다른 한편으로 메릴랜드주는 최근 새롭게 효율적인 민사신탁법 개정과 제정안을 선보이고 애완동물 신탁법 제정을 계기로 하여 요즘 시대를 앞서가는 모더니즘적 리더쉽을 보여주기도 한다. 사법시스템에서 과거와 현재를 평화스럽게 동시에 공존시키는 것이 쉬운 일은 아니다. 그렇지만 메릴랜드주는 옛 역사를 귀중히 여기고 미래에 대한 발전을 꾀하면서 신탁법체계를 아름답게 이끌어나가고 있다.

We suggested specific and practical marketing strategies to coffee shop managers and customers to create a symbiotic relationship. The coffee shop's relationship to reliability, commitment, and shop loyalty was analyzed thoroughly. The samples for this study were 393 coffee shop customers in Seoul. The results showed that customer reliability about coffee shops improved as reputation, customer orientation, specialty, and tie increased, but reliability was reduced as the size of the coffee shop became larger. Communication did not significantly affect reliability. Second, customer reliability positively affected commitment, so commitment increased as customer reliability increased. Third, customer reliability positively affected shop loyalty, so shop loyalty increased as customer reliability increased. Fourth, customer commitment positively affected shop loyalty, so shop loyalty increased as customer commitment increased.

The aim of this study was to better understand the factors of the mentoring function in the foodservice industry that improve the organizational commitment of subordinates, and to asses the roles that trust towards supervisors play in the relationship between the mentoring and organizational commitment. A survey was of subordinates who were conducting the mentoring in foodservice companies (hotels, family restaurants) located in Seoul and Gyeonggi area was conducted from May 1 to May 30, 2008. The questionnaires were distributed to 400 employees in 50 restaurants and, 341 of them were received and a total of 320 were finally analyzed. The results were as follows. First, the effect of mentoring functions on the organizational commitment of subordinates indicated that the career developing function and psychosocial function had a significant positive effect on the emotional commitment and normative commitment (p<.01), and the career developing function, psychosocial function and role modeling function had a significant positive effect on the enduring commitment (p<.01). Second, the mediating roles of supervisory trust in the relationship between mentoring functions and organizational commitment of subordinates indicated that supervisory trust mediated the relationship between the career developing function of the mentoring functions, and enduring commitment and normative commitment in addition, it met the mediating requirements in terms of the relationship between the role modeling function, and the emotional commitment, enduring commitment and normative commitment. Consequently, the high career developing function, psychosocial function and role modeling function in mentoring raised the level of organizational commitment;thus, the mentoring system should used as on of the mentoring functions in the foodservice industry and mentoring functions should be also established.

This study was conducted to provide basic data and insight into behaviors that result in increased continuous sales and competitiveness. This was done by examining the effect of personal involvement on customer satisfaction and trust, the effect of customer satisfaction on switching cost and loyalty, the effect of trust on switching cost and loyalty and by analyzing the indirect effect of trust and loyalty to personal involvement on switching cost and loyalty of the patrons of casual dining restaurants. In order to achieve the goals of the study, a hypothesis and structural equation were proposed based on preceding research and the proposed model was analyzed using LISREL 8.30 to prove the hypothesis and better understand the interactions between the cause and effect. The results were as follows: Six proposed hypothesis were chosen and the indirect effect was verified. In other words, customers' personal involvement was shown to have an effect on trust and devotion and satisfaction influenced switching cost and loyalty. Trust had an effect on switching cost and loyalty and by analyzing the indirect effect the customers' personal involvement was shown to affect the switching cost and loyalty through satisfaction and trust. The result of this analysis provides clues to better understand the eating-out behavior of customers and proves that personal involvement, satisfaction, trust, switching cost and loyalty are directly and indirectly related.

Telecare, one of the e-healthcare services with ICT, is a promising technology which aims to monitor the state of patients and then provide the medical services appropriately in remote sites. Virtual telecare team based on the concept of virtual collabora

The purpose of this study verifies: the relationships between trust in supervisor and innovative behavior, and mediator effect of the organizational commitment(affective commitment, continuance commitment). In order to verify the relationships and mediator effect, data obtained from 140 employees working in business office in Ulsan Metropolitan City and they were analyzed by using SPSS 12.0. The findings are as follows: First, the relationship between trust in supervisor and the organizational commitment(affective commitment, continuance commitment) is positively related. Second, there was also a positive correlation between affective commitment and innovative behavior. Finally, affective commitment played as a partial mediator on the relationship between trust in supervisor and innovative behavior. However, there was no empirical evidence for the mediating effect of continuance commitment on the relationship between trust in supervisor and innovative behavior. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

종래 토지를 대상으로 한 구분소유적 공유가 건물에 대하여 이를 인정한 대법원 판결을 기초로 하여, 그 적용영역이 확대되고 있다. 그런데 구분소유적 공유는 등기의 형식으로는 공유의 외형을 가지고 있으나, 보통의 공유와는 달리 당사자들이 특정부분을 배타적으로 사용ㆍ수익하고 이를 자유로이 처분하려는 의사를 가지고 있는 것이므로, 그 법률관계에서 등기의 형식이 소유권의 실질을 공시하지 못하는 괴리현상이 발생하고 있다. 이러한 현상을 제거하기 위하여 판례는 당사자의 의사를 존중하는 데에서 출발하여 실질적인 소유관계에 중점을 두어서 각자의 특정부분에 대하여 배타적인 단독 소유권을 인정하면서, 이와 일치하지 않는 등기에 관하여는 명의신탁의 법리를 차용하여 상호명의신탁의 법리로써 이를 전개하고 있다. 구분소유적 공유라는 사회적 수요와 그에 관한 법률관계를 존중하여, 상대적 소유권이전설을 채택한 명의신탁의 법리를 차용하는 논리경로로 전개되고 있는 것이다. 그러므로 상호명의신탁은 성립요건을 완화할 뿐 일반의 명의신탁의 법리와 전적으로 동일하다. 그렇기 때문에 구분소유적 공유에 대하여 민법상의 공유로 설명하려는 이론은 사회의 관행과 이를 추종하는 판례법 내지 관습법에 대하여 일정한 가치판단을 전제로 무조건 규범적으로 재단하여 분해하려는 시도로 평가되며, 이는 적절하지 않다고 본다. 어떤 법적 현상에 대하여 민법상의 규정만으로 포섭하지 못하는 상황을 용인하여야 하는 경우도 있는 것이며, 구분소유적 공유가 바로 그 전형이다. 따라서 구분소유적 공유는 상호명의신탁 또한 명의신탁일반에 준하여 처리함이 타당 할 것이다.

The purpose of this study verifies: the relationship between self-leadership (behavioral-focused strategies, natural reward strategies, constructive thought pattern strategies) and innovative behavior, and mediator effect of trust in supervisor. In order to verify the relationship and mediator effect, data obtained from 140 employees working in business office in Ulsan Metropolitan City were analyzed by using SPSS 12.0. The findings are as follows: First, the relationship between self-leadership(behavioral- focused strategies, natural reward strategies, constructive thought pattern strategies) and trust in supervisor is positively related Second, There was also a positive correlation between the trust in supervisor and innovative behavior. Finally, trust in supervisor played as a partial mediator on the relationship between self-leadership(behavioral- focused strategies, natural reward strategies, constructive thought pattern strategies) and innovative behavior. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

  This paper is to test the mediating effect of superior trust on the relationship between organizational justice and service quality in service food industry. Based on 302 data gathered in western Kangwon area, analysis result showed that procedural, int

This paper is to test the mediating effect of superior trust on the relationship between organizational justice and service quality in service food industry. Based on 302 data gathered in western Kangwon area, analysis result showed that procedural, interactional, and distributive justice have affirmative relation with trust, and also trust has close relation with service quality. Therefore, trust appeared to have fully mediating effect on the relationship between organizational justice and service qualify.

In recent years, electronic commerce has provided another access for consumers to purchase products. Shopping on line provides much information and less searching cost for customers, but some researches have pointed out that there are difficulties for companies to do business on web. For lack of trust, many people not prefer purchasing through virtual channels. Based on the literature review, this study aims at empirically testing the impact of website design on individual trust in internet firms. From statistic analysis, we will conclude that security, interaction, and navigation functionality will affect on-line trust. The result of this study may provide some managerial implications, especially for firms which want to enter on-line businesses.

조직 구성원간의 신뢰는 조직내에서 지식을 창출하고 또한 창출된 지식이 조직내에서 전파되는 데에 지대한 영향을 미친다. 본 논문에서는 사회내의 기관, 제도등의 차이에 따라 조직내 구성원들간의 신념 공유나 상호 이해의 정도가 상이하며 이렇게 상이한 신념의 공유 정도나 상호 이해도가 조직내에서 지식을 창출하려는 동기부여나 창출된 지식의 조직내 전파 가능성 혹은 전파 범위나 속도 등에 영향을 미칠 수 있다는 것을 분석한 개념적 논문이다.