Social marketing is a discipline promoting voluntary behaviour change in target audience to effect societal and individual benefits by applying commercial marketing strategies. Considering the UNFCCC mechanisms are established to foster voluntary cooperation of parties of the Paris Agreement (2015) in achieving their emission reduction targets and adaptation goals, potential for social marketing playing a critical role in contributing to the context seems endless. The Climate Technology Center and Network (CTCN), established in 2013, is an operational arm of the Technology Mechanism (TM) introduced by the Conference of the Parties (COP) under the United Nations Framework Convention on Climate Change. With the purpose of pursuing impactful mitigation and adaptation technology transfer based on global cooperation ontology, the CTCN supports technical assistance (TA) to developing countries on climate technology issues. Nevertheless, the participation rate of the domestic members in the CTCN TA project is low at 7 per cent. With this regard, little has known about what government support would benefit the Network members most, therefore, contributing to the global climate change issue. This research aims to respond to these calls. Three sequential studies outlining 4P strategy development were conducted. Study 1 conducted an online survey to identify pricing factors influencing participation of climate technology transfer business (RQ1). Study 2 tested four different types of government support program that will is most likely to encourage the Network member’s CTCN TA participation (RQ2). Study 3 pilot tested the most appropriate government support program, including a new communication strategy (RQ3). This research has taken climate technology experts’ perspectives in order to enhance the participation of 81 Korean Network members in climate technology projects. This paper contributes to applying the social marketing approach in expanding climate technology assistants globally, thereby purposefully bringing new theoretical and practical insights affecting the mitigation of carbon emissions and increasing the adaptation to climate-related disasters in developing countries.

At the SBSTA 42 (The 42th Subsidiary Body for Scientific and Technological Advice), there was rich exchange of views on the topics of in-session workshop among the Parties. And draft conclusion (FCCC/SBSTA/2015/L.2) was adopted through the contact group meetings. Agriculture is a distinctive area of issues on food security and economies of most countries, in particular developing countries, as it has suffered from undesirable negative climate change impacts. Early warning systems (EWS) are essential to ensure the sustainability of agricultural systems, safeguarding the food production capacity and welfare of people related to agriculture directly or indirectly. Hence, it is the key component of any adaptation strategy. EWS should be integrated into information and communication technology (ICT) affordable and appropriate to local situation. The UNFCCC (United Nations Framework Convention on Climate Change) should promote, in collaboration with relevant international organizations, measures to support adaptation of agro-ecosystems to the adverse effects of climate change. Korea had submitted its opinion on the development of early warning systems in relation to extreme weather events. The SBSTA 42 took note of the views submitted by Parties during the two insession workshop held at this session, and agree to consider the reports on those workshops at SBSTA 43. Also, it will continue its works referred to in paragraphs 87 ~ 89 of document FCCC/SBSTA/2014/2.