This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

본 연구는 내장산국립공원 탐방객 281명을 대상으로 설문조사를 실시하여 탐방 후 평가를 통하여 만족도, 만족요인 과 예측모형을 분석하여 실질적인 공원관리의 기초자료를 제공하는데 그 목적이 있다. 만족도 분석결과 내장산사무소는 공공시설부족 및 불만, 이용프로그램부족, 숙박시설 부족 및 불만, 시설이용료부담감, 바가지요금 등, 백암사무소는 시설이용료부담감, 이용프로그램, 상업시설 불만 및 부족, 숙박시설 등에 불만족하였다. 만족요인으로는 '시설관리', '이용자관리' 요인이 내장산사무소(34.3%)와 백암사무소(45.6%)에서 가장 큰 영향을 미쳤으며, 만족도 예측모형에 있어서 내장산사무소는 '탐방로훼손', '상업시설만족도', '쓰레기처리', 백암사무소는 '문화역사자원훼손', '상업시설만족도', '호객행위방지' 등의 순으로 만족도에 영향을 미치는 예측모형이 만들어졌다. 지리적으로 유사한 위치에 있으며 자원과 특성이 비슷하여 큰 차이를 보이지 않았으며 탐방객의 75%가 집중하는 가을단풍기에 시설 및 이용자를 위한 관리기법이 필요한 것으로 나타났다.

The survey of user's satisfactory degree of location, plantings, facilities, operation, and management factors on national parks' camp sites was carried out. Many problems were analyzed and identified. This survey was for proposing the correct way to plan and draft for camping site after this. In addition to, the realization of environmental education through nature friendly recreation was aimed at. According to the result of the survey, the followings were suggested as necessities to improve the camp site. 1. Repair and replacement of insufficiently managed facilities should be aimed at. 2. Facilities for a handicapped person should be preferentially introduced. 3. Active management and publicity in low-demand season that practiced by developed countries should be carried out. Seasonal program for various age groups should be operated. 4. Surrounding tourist site, camp site, and trail should be organically connected by shuttle bus and other transports. A survey was carried out for the user satisfaction in the campsites of national parks. Based on this survey concerned with the location, planting, facilities, operation and management, the problems were identified and analysed to improve future design and plan of the campsites. This study aims for the realization of environmental education through nature friendly recreation. The following points are suggested as needed according to the survey result. 1.damaged facilities should be repaired or replaced. 2.introduction of the facilities for disabled should be prioritized. 3.consistent and active management and publicity work should be operated in the off-peak season. and the seasonal activity programs for the various age groups should be provided. 4.the site should be well connected with other surrounding campsites and tourist sites using the shuttle bus and other transport method.