Although milk, which is a representative western food, has a more than 100-year history in Korea, the preference is controversial. This study examined the milk history of Choseon in 1884~1938. This period was divided into 4 periods regarding the westerner’s records and advertisements. Westerners who visited Choseon in 1884~1895 (1st period) recorded the eating habits of Choseon,i.e., no milk consumed, even in insufficient food situation. Among the westerners, medical missionaries began to show or/and recommend condensed milk for sick children. In 1896~1909 (2nd period) newspapers, general shops in Hanseong for westerners showed advertisements of dairy products. In the 1900s, condensed and raw milk were advertised through newspapers. Domestic ranching systems to produce raw milk were established at that time mainly by Japanese. In the 1910s (3rd period), raw milk and condensed milk were advertised in newspapers. Since the mid-1920s (4th period), dairy products were bisected into condensed and powdered (dried) milk. Moreover, many Japanese manufacturers appeared in the advertisement in the 1920s. These results suggest that milk has been recognized as a symbol of an enlightenment food in Korea since the late 1900s, but the old negative wisdom, unfamiliar taste, and high price of milk at that time limited its appeal.

본 연구는 개항기에 등장하여 미술 생산자인 화가, 중개자인 거간 등의 상업적 욕망을 자극하며 근대 미술시장 형성에 영향을 끼친 서양인 미술 수요자를 다 룬다. 수교 이후 한국을 찾았던 서양인은 외교관·의사·간호사·엔지니어·선교사 등 다양했는데, 상당수가 미술시장 신규 수요자로 가세하였다. 서양인들이 구 입하고자 한 미술품은 취향, 목적, 장르에서 기존과 판이하게 달랐다. 그 하나 가 한국의 삶과 풍속에 관한 정보를 담은 ‘민속적 풍속화’이며, 다른 하나가 ‘쉬느와즈리’의 영향으로 동양 도자기 애호 차원에서 수집된 고려자기이다. 서 양인 구미에 맞춰 화가들은 어떻게 새로운 풍속화를 개발하고, 중개상들은 어 떤 방식으로 도자기 도굴품까지 취급했는지를 살펴보면서 개항장과 대도시에 서 서양인 고객을 중심으로 형성된 미술시장을 고찰한다.

The purpose of this study is to examine the Western perspective on the food and food culture of Modern Times in Korea (from the late of Joseon Dynasty until Japanese colonial era). Literature and written records were analyzed. This analysis revealed that the heart of the mill in this period involved rice, and that a common beverage was sungnyung made from boiled scorched rice (in contrast to tea as the common beverage in Japan or China). The most important subsidiary food in Joseon was vegetables, especially Kimchi. Westerners viewed Kimchi as a smell symbolizing Joseon and their meal times. Even though both Kimchi and cheese are fermented food, just like Westerners could not stand the smell of Kimchi, Koreans viewed the smell of cheese unpleasant. Westerners viewed German sauerkraut as Western food counterpart to Kimchi, as sauerkraut is also fermented food made of cabbage. Regarding the eating of dog meat in Joseon, most Westerners viewed it as brutal; however some interpreted it as a difference in food culture. In addition, the eating of raw fish and its intestines felt crude to Westerners. The biggest difference between Joseon's food and Western food was that Joseon had no dairy products and no sugar. The most highly preferred fruit for Westerners was the persimmon, and ginseng was already widely recognized and recorded as a medicinal plant. Joseon's desserts were also favorably evaluated. In contrast, the excessive gluttony, heavy drinking, and unsanitary conditions in Joseon were problems pointed out in many records.