As the spread of the health and wellness trend continues worldwide, many consumers are spending much time on sports activities and expressing their individuality through sportswear. This study analyzes the trade networks of major exporters and importers of athleisure wear to provide an exporting policy for Korean apparel companies. As a result, The USA was found to import the most athleisure wear. On the other hand, China had the largest number of athleisure wear exports, and India’s exports, which are becoming increasingly important as apparel producers were notable. Next, using the concept of the centrality of social network analysis, it was found that the USA was the largest importer and the center of athleisure wear’s export network, but its influence has decreased gradually since 2010. China has the highest out-degree and betweenness centrality and center in the export of athleisure wear. The centrality of Asian countries such as India and Vietnam has increased. In Korea, the import of athleisure wear has increased greatly, but the export of athleisure wear has continuously decreased. Korea has less price competitiveness than other developing countries in Asia, but many Korean athleisure wear clothing brands are now attracting popularity not only in Korea but also in other countries with their excellent technology and design. In the future, the exporting policy of Korea’s athleisure wear should focus on high value-added and differentiated products.

The purpose of this study is to analyze Alexander Wang’s collections representing the athleisure look, and suggest a multilateral direction for fashion design based on the data. The present study examines literature, journals, and mass media to define the athleisure look and understand the background of its emergence, and assess its key design characteristics. The collections examined are from 2007 fall/winter to 2017 spring/summer, and T by Alexander Wang from 2011 spring/summer to 2016 fall/ winter. A total of 446 photos were collected and verified by a group of experts. The characteristics of the athleisure look in Alexander Wang’s collections were described by the following themes: dynamism (39.46%), unexpectedness (34.30%), sensuality (14.57%), and resistance (11.65%). Results revealed a number of findings: First, regarding the sensuality of the athleisure look found in Alexander Wang’s collections, it was found to exhibit the lines of the human body and highlight sexiness and healthy beauty - with either direct or indirect body exposure. Second, the concept of dynamism is the most frequently seen - utilizing items with a comfortable or loose fit or materials that are flexible to enhance activity. Third, resistance appears as a specific style using aggressive and rough decorations. Alexander Wang’s signature color, black, appears often, and showcases resistance through black clothing and fashion. Fourth, the unexpectedness of the athleisure look found in Alexander Wang’s collections creates its own uniqueness with playful expressions made by various materials’ mixed and matched or made visually fun.

Sportswear transforms itself into a new fashion item to satisfy desires for beauty in addition to having functionality and movability for sports activities. Sportswear is not in fashion just temporarily but comes in various forms along with sociocultural phenomenon that put emphasis on well-being and leisure. This research aims to study the needs of the bikers who ride bicycles or cycles has become a popular outdoor activity, and give suggestions for high functional sports design that can satisfy the needs of the highly demanding taste of athletes. To understand the design development direction and design preference, practical consumer needs were derived through a survey analysis on bike wear purchasing satisfaction and actual wearing state by bike riders. For consumer needs analysis, focus group interview, in-depth interview and questionnaire method were used. Based on analysis of those researches, athleisure bike wears appropriate for urban sports activities were categorized into sports, life, fitness and leisure 4 styles for athleisure bike wear design development. It is believed that this study will contribute to in the category expansion of sports wear market and satisfy the consumer demands for functional and specialized casual bike wears as well as fashion factors optimized to life style of modern people.