We experimentally tested the effect of presenting a garment on a contextualized versus decontextualized setting on an online clothing store. A contextualized setting improves perceived plausibility and processing fluency. It increases the perceived similarity with the actual clothing and enhances perception that it should fit well on one’s body.

This study proposes a 3D realistic moving picture project for video game content production. It is expected that applying 3D realistic moving picture to background moving picture project and/or content moving picture project in the existing video game contents will eventually increase the reality and pleasure of game. It is also expected that playing stereoscopic games will increase players’ commitment to the game and that participating high visual artistic works will decrease their psychological stress, yielding their mental tranquility and pleasure. By understanding principles and file formats of 3D realistic moving picture project, more frequent application of 3D realistic moving picture project will hopefully be made in various fields of games in the future.