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        검색결과 319

        1.
        2023.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구의 목적은 직장인의 의복과 메이크업 컬러 선택 동기가 외모 만족도와 자아존중감에 미치는 영향을 알아보기 위한 것이다. 본 연구의 조사대상자는 충청도 지역 소재지에 근무하는 직장여성 을 대상으로 하여 2023년 7월 15부터 2023년 7월 29일까지 2주간 이루어졌으며, 표집 된 696부를 최 종 분석에 사용하였다. 분석방법은 SPSS 26.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석, (one-way)ANOVA, 사후검증(Scheffe’s)을 처리하였으며, 직장인의 의복과 메이크업컬러 선택 동기의 상 관성을 알아 보기위해 상관관계분석 및 단순회귀분석(simple regression), 다중회귀분석(multiple regression)을 실시하였으며, 통계적 유의수준은 p<.05로 설정하였다. 이와 같은 연구 절차를 거처 다음 과 같은 결론을 도출하였다. 첫째, 직장인의 의복 컬러 선택 동기가 외모 만족도에 정적(+) 영향을 미치 는 것으로 나타났다. 둘째, 직장인의 메이크업 컬러 선택 동기가 외모만족에는 정적(+) 영향을 미치는 것으로 나타났고, 신체매력은 상황요인에서 정적(+) 영향을 미치는 것으로 나타났다. 셋째, 직장인의 의복 컬러 선택 동가가 자아존중감에 정적(+) 영향을 미치는 것으로 나타났다. 넷째, 직장인의 메이크업 컬러 선택 동기가 자아존중감에 정적(+) 영향을 미치는 것으로 나타났다.
        4,500원
        2.
        2023.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.
        6,000원
        3.
        2023.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study seeks to increase the satisfaction of elderly men when purchasing and wearing ready-to-wear clothes by designing a slacks pattern suitable for their body type, which is determined by analyzing their lower bodies using virtual avatars and 3D virtual simulation system. The study found the following. First, based on virtual visualization of the comparison slacks pattern, the waistline position was consistently the lowest scored question among the evaluation survey items. Interpretation of this dissatisfaction suggests that, because the front waistline falls below the abdomen, the lower body, and especially the abdominal shape, is unpleasantly emphasized. Second, by using a virtual simulation system, the study developed a new slacks pattern that considered the concerns of elderly men. The primary measurement changes were as follows: front waist girth W/4+1.5cm+0.5cm, back waist girth W/4+1.5cm–0.5cm, front hip girth H/4+2.5cm–0.5cm, back hip girth H/4+2.5cm+0.5cm. Third, the new slacks pattern’s appearance was evaluated more highly than the comparison pattern, confirming the new pattern’s appropriateness for elderly men. This study demonstrates how slacks and other clothing patterns designed in a 3D virtual garment simulator can be used to design more appealing clothing for elderly men, increasing the satisfaction of wearing ready-made clothes at older ages.
        4,500원
        4.
        2023.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        한국형아유르베다 성격유형과 의류 구매만족과 어떤 관계가 있는지를 분석함으로써 성격특성을 고려한 마케팅 전략에 대해 논의하는 것이다. 본 연구의 자료는 수도권 여성 20대 이상을 대상으로 다음과 같은 통계 분석을 실시하였다. 첫째, 조사대상자의 일반적 특성을 파악하기 위해 빈 도분석을 실시하였고, 둘째, 측정도구의 타당성 분석을 위해 탐색적 요인 분석을 실시하였다. 또한 Cronbach's α 계수를 이용하여 요인을 구성 하는 항목들의 신뢰도를 분석하였다. 셋째, 한국형 아유르베다 기본심리 유형에 대해 알아보고, 조사대상자의 일반적 특성에 따라 차이가 있는지 파악하기 위해 교차분석을 실시하였다. 넷째, 한국형 아유르베다 기본심 리유형에 따라 고객만족에 차이가 있는지를 알아보기 위하여 일원변량분 석(one-way ANOVA) 및 Scheffe의 사후검정을 실시하였다. 본 연구는 한국형아유르베다 기본심리유형과 고객만족의 관계에서는, 전반적인 고 객만족과 하위요인별 서비스만족에 있어서도 카파형(K)이 상대적으로 높 은 것을 알 수 있었지만, 품질만족에 있어서는 통계적으로 유의미한 차 이가 나타나지 않았다는 것을 알 수 있었다.
        5,200원
        5.
        2023.07 구독 인증기관·개인회원 무료
        Recently, there has been an increase in human casualties and property damage caused by large-scale disasters such as massive wildfires, concentrated heavy rainfall, chemical accidents, and infectious diseases. To enhance the citizen protection capabilities of civil defense personnel, it is necessary to ensure their capacity to perform on-site citizen protection duties and guarantee their safety. Particularly, the current civil defense uniforms are vulnerable to fire and waterproofing, and the safety is threatened when civil defense personnel perform field activities such as fire and flood damage. Therefore, there is an urgent need for research and development of civil defense uniforms to ensure functionality and safety. In this study, we aim to understand the duties of domestic civil defense units and the characteristics of on-site situations, analyze overseas civil defense uniform replication cases, and derive safety criteria for civil defense uniforms. Developing civil defense uniforms based on safety and functional criteria is expected to enhance civil defense personnel's capabilities and increase public welfare by deriving optimal performance for each mission.
        6.
        2023.07 구독 인증기관·개인회원 무료
        Genderless fashion is a trend that involves clothing and accessories designed for anyone, regardless of gender identity, and may blur traditional gender boundaries by incorporating elements associated with men's or women's clothing. The trend is driven by changing attitudes towards gender, increasing awareness and acceptance of gender fluidity and non-binary identities, and a desire for more inclusive ways of expressing gender through fashion. Empirical evidence on how genderless or gender-neutral marketing efforts affect consumer response is limited. Our experimental study contributes to this literature by analyzing the role of clothing gender labels and consumer gender on purchase intention of clothing.
        7.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구에서는 첫째, 국제표준에서 규정한 형광직물과 재귀반사 소재에, 아동들이 선호하는 동물의 문양을 재귀반 사 필름과 검정색 직물로 디자인하여 부착한, 2벌의 안전의복과 안전조끼를 제작하였다. 둘째, 야간에 주변광원이 없어도 원거리에서 생체를 인지할 수 있도록 안전의복에 스마트 포토닉 디바이스를 장착함으로써, 어린이들이 어두 운 때 버튼 원터치만으로 상황에 따라 3가지 발광이 가능하도록 구현하였다. 제작한 스마트 안전의복을 마네킹에 착용시켜 주야간의 시인성을 비교한 결과, 시인성의 차이가 야간에 확연히 나타났는데, 기존의 안전의복 착용 시에 는 주변광원 없이는 착용자가 표출되지 않은 반면, 스마트 안전의복 착용 시는 약 70m의 원거리에서도 표출됨을 확인하였다. 따라서 야간이나 기상악화 시에 주행하는 운전자가 원거리에서 생체를 인지할 수 있어 교통사고나 도로상의 안전사고 예방에 기여할 것으로 기대된다. 셋째, 광섬유의 발광기능 안정성 유지와 발광시간의 연장을 위하여 에너지 소진 시 태양전지로 수확한 전기에너지를 사용함으로써, 장시간 안정되게 광섬유 발광이 가능하여 시인성의 안정성을 확인할 수 있었다. 이로써 스마트 포토닉 안전의복은 야간 작업자용으로도 활용 가능함이 증명되었다. 그 러므로 광섬유 안전의복은 태양전지에 의한 에너지 하베스팅 적용으로 안정적인 충전에 의해 실생활뿐만 아니라 어 두운 산업현장에서도 착용 가능성이 높을 것으로 기대된다.
        4,300원
        8.
        2023.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구의 목적은 텍스트 마이닝과 소셜 네트워크 분석을 활용한 소비자 맞음새 평가의 주요 특징을 규명하는 것이다. 이를 위해 SNS에서 수집된 소비자의 2,000여건의 의복 맞음새 평가 후기로부터 의복 맞음새 관련된 텍스트 데이터를 추출하고 의미연결망 분석과 CONCOR 분석을 수행하였다. 연구 결과, '팬츠'와 '스커트'가 많은 맞음새평가 어를 공유하며 다양한 형태로 평가되는 것을 확인하였고 의복의 길이가 가장 많이 평가되었다. 인체부위 중 '허리'는 다양한 의복의 맞음새를 평가하는 가장 중요한 부분이며 의복 맞음새평가어 중 '넓은', '큰', '와이드한', '긴' 등이 가장 많이 사용되는 것으로 나타났다. 본 연구는 소비자 맞음새 평가에 사용된 언어의 구조적 관계와 의미를 구체적으로 규명하고 의복 맞음새의 향상을 위한 실증적 기초 자료를 제공하는데 의의가 있다.
        4,600원
        9.
        2023.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study analyzed the effect of workers' socio-psychological burden factors on musculoskeletal disorders. A survey was conducted targeting office and field workers in the Seoul metropolitan area. Analysis was performed using the results of 357 surveys out of 400 surveys. The analysis results were derived as follows. First, the socio-psychological burden factor did not show statistically significant results for musculoskeletal disorders. Second, it was found that job stress factors also had a positive effect on musculoskeletal disorders. Third, social psychological burden factors were found to be more positive than office workers than field workers. Fourth, there was a statistically significant correlation between job stress and musculoskeletal disease risk scores. From the above results, job stress factors affect musculoskeletal disease risk factors (work frequency, pain level, and duration) and the increase in musculoskeletal disorders and the number of accidents.
        4,300원
        10.
        2023.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study analyzes traditional women’s Hu costumes of the Tang dynasty, and deploys a creative fashion design to converge contemporary and traditional styles. In this costume, women wear a robe with striped or plain patterns in the lower part of the pants, and it appears frequently in red and yellow colors. Depending on the sleeve, it is either a round collar or a turn down collar robe. In the Hu hat, the huntuomao and juanyanxumao were leather and mili and weimao were used to prevent the sand from flowing. This study uses the CLO 3D program with the “moment” theme based on the Hu costume for women to deploy 4 pairs of fashion design and to produce works for 2 pairs. The 3D virtual clothing program demonstrates important effects in design deployment and pattern arrangement through its efficiency and convenience of clothing production. The CLO 3D program was closely combined with the 2D design and the 3D affect, and it heightened the efficiency in saving the processing time and energy of the sample clothes. Through facilitating the 3D digital fashion design, the production may reduce time needed and contribute to an effective economy, and it may compare digital fashion design to actual products as well as illustrate the potential of digital fashion design.
        5,100원
        11.
        2023.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This research studied the electrical characteristics, IR transmission characteristics, stealth functions, and thermal characteristics of infrared thermal-imaging cameras of copper-sputtered samples. Nylon samples were prepared for each density as a base material for copper-sputtering treatment. Copper-sputtered NFi, NM1, NM2, NM3, NM4, and NM5, showed electrical resistance of 0.8, 445.7, 80.7, 29.7, 0.3, and 2.2 Ω, respectively, all of which are very low values; for the mesh sample, the lower the density, the lower the electrical resistance. Measuring the IR transmittance showed that the infrared transmittance of the copper-sputtered samples was significantly reduced compared to the untreated sample. Compared to the untreated samples, the transmittance went from 92.0–64.1%. When copper sputtered surface was directed to the IR irradiator, the IR transmittance went from 73.5 to 43.8%. As the density of the sample increased, the transmittance tended to decreased. After the infrared thermal imaging, the absolute values of △R, △G, and △B of the copper phase increased from 2 to 167, 98 to 192, and 7 to 118, respectively, and the closer the density of the sample (NM5→NFi), the larger the absolute value. This proves that the dense copper phase-up sample has a stealth effect on the infrared thermal imaging camera. It is believed that the copper-sputtered nylon samples produced in this study have applications in multifunctional uniforms, bio-signal detection sensors, stage costumes, etc.
        5,100원
        12.
        2023.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In this study, text mining was conducted on the product names of skirts, pants, shirts/ blouses, and dresses to analyze the characteristics of keywords appearing in online shopping product names. As a result of frequency analysis, the number of keywords that appeared 0.5% or more for each item was around 30, and the number of keywords that appeared 0.1% or more was around 150. The cumulative distribution rate of 150 terms was around 80%. Accordingly, information on 150 key terms was analyzed, from which item, clothing composition, and material information were the found to be the most important types of information (ranking in the top five of all items). In addition, fit and style information for skirts and pants and length information for skirts and dresses were also considered important information. Keywords representing clothing composition information were: banding, high waist, and split for skirts and pants; and V-neck, tie, long sleeves, and puff for shirts/blouses and dresses. It was possible to identify the current design characteristics preferred by consumers from this information. However, there were also problems with terminology that hindered the connection between sellers and consumers. The most common problems were the use of various terms with the same meaning and irregular use of Korean and English terms. However, as a result of using co-appearance frequency analysis, it can be interpreted that there is little intention for product exposure, so it is recommended to avoid it.
        5,400원
        13.
        2022.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        There has been growing attention on the well-being of people with disabilities. The purpose of this study was twofold: (1) to investigate the associations between individuals’ socio-demographic and psychological characteristics and clothing expenditure, and (2) to examine the moderated mediation effect of self-efficacy and acceptance of disability on the association between dependency on others and happiness among people with visual impairment. This study was based on secondary analysis of data from the second wave of the 6th Panel Survey of Employment for the Disabled collected by the Employment Development Institute. The results of this study showed that average monthly expenditure on clothing was positively associated with self-efficacy, happiness, and acceptance of disability, while being negatively associated with dependency on others. The results also confirmed that self-efficacy mediated the association between dependency on others and happiness. A conditional direct effect of dependency on others on happiness was found, in which negative associations were significant among people with visual impairment who had low and mean levels of acceptance of disability (but not high levels). In addition, there was a significant conditional indirect effect, in which the indirect and negative effect of dependency on others on happiness via self-efficacy was significant for those with low and average levels of acceptance of disability. These findings support the importance of enhancing the independence and acceptance of disability among people with visual impairment, which ultimately contributes to their happiness.
        5,400원
        14.
        2022.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In this study, we aimed to apply 3D digital printing to basic clothing production and to propose futuristic fashion design and production methods that correspond to contemporary trends. Literature on future trends, dynamism, mechanical aesthetics, and experimentalism were used to define the characteristics of “futurism.” Based on theoretical considerations about futurism, we created fashion designs using 3D digital printing methods. These designs were produced using the aesthetic characteristics of futurism; the 3D digital clothing program; and application of digital printing technologies to futuristic silhouettes, colors, and materials. The results were as follows: First, with the application of futurism as a fashion motif, we pursued collaboration between artistic work and fashion, and we then explored the possibility of creative expression. Second, harmony between achromatic and chromatic colors revealed even better dynamism and activeness, and the potential to express dynamism was observed. Third, with the development of fashion design processes based on 3D digital printing methodologies, it was found to be possible to eliminate the limitations of time and space, solve problems related to limited budget or communication, and positively influence the fashion industry by enhancing convenience and diversity. Fourth, with the development of fashion design that utilizes digital printing, it was found that problems related to time, space, or limited budget were able to be solved, as compared to the use of traditional printing and image reproduction.
        5,500원
        15.
        2022.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study investigates the preparation of activated carbon fiber derived from waste cotton fabric for economical and ecofriendly recycling as well as its application to water purification. The activated carbon fiber was prepared by physical activation using steam and the adsorption property was then evaluated using methylene blue. When the activation temperature increased, the specific surface area and mesopore volume of the activated carbon fiber increased up to 2562 m2/ g and 0.214 cm3/ g, resulting in the increased adsorption of methylene blue. The results of the adsorption experiment for the activated carbon fiber were analyzed using the Langmuir and Freundlich equations. The Langmuir equation was more suitable than the Freundlich equation to explain the adsorption equilibrium. The maximum adsorption amount of methylene blue was 161.1–731.5 mg/g for fiber samples activated at temperatures ranging from 750 to 950 °C with sample labeled 750SA to 900SA according to the Langmuir equation. The kinetics of methylene blue adsorption by the activated carbon fiber were analyzed using non-linear pseudo-first-order and pseudo-second-order. Sample 750SA was suitable for the pseudo-first-order and 800SA, 850SA, and 900SA sample were suitable for the pseudo-second-order. Therefore, waste cotton fabric has the potential to be the precursor for activated carbon fiber with excellent adsorption properties.
        4,500원
        16.
        2022.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study examines the surface characteristics, electrical conductivity, electromagnetic wave blocking characteristics, infrared (IR) transmittance, stealth function, thermal characteristics, and moisture characteristics of IR thermal imaging cameras. Nylon film (NFi), nylon fabric (NFa), and 5 types of nylon mesh were selected as the base materials for aluminum sputtering, and aluminum sputtering was performed to study IR thermal imaging, color difference, temperature change, and so on, and the relationship with infrared transmittance was assessed. The electrical conductivity was measured and the aluminum-sputtered nylon film demonstrated 25.6kΩ of surface resistance and high electrical conductivity. In addition, the electromagnetic wave shielding characteristics of the sputtering-treated nylon film samples were noticeably increased as a result of aluminum sputtering treatment as measured by the electromagnetic wave blocking characteristics. When NFi and NFa samples with single-sided sputtering were placed on the human body (sputtering layer faced the outside air) and imaged using IR thermographic cameras, the sputtering layer displayed a color similar to the surroundings, showing a stealth effect. Moreover, the tighter the sample density, the better the stealth function. According to the L, a, b measurements, when the sputtering layer of NFi and NFa samples faced the outside air, the value of a was generally high, thereby demonstrating a concealing effect, and the E value was also high at 124.2 and 93.9, revealing a significant difference between the treated and untreated samples. This research may be applicable to various fields, such as the military wear, conductive sensors, electromagnetic wave shielding film, and others.
        4,800원
        17.
        2022.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구에서는 고등학교-대학 연계 학과 전공체험 프로그램을 개발하여 적용하였다. 프로그램은 메이커 교육과 성장 가능성이 큰 스마트의류 테크놀로지를 접목시켰다. 첫째, P(준비) 단계에서는 스마트의류 및 메이커 교육에 대 한 선행 연구의 내용을 파악하여 스마트의류 테크놀로지를 염색 디자인 교과목에 접목하였다. 둘째, D(개발) 단계에 서는 잉크젯 프린터용 전사지를 이용한 전사염, 전도성 실과 LED 전구를 이용한 스마트의류 테크놀로지를 적용하 여 감성에코백을 만드는 프로그램을 개발하였다. 셋째, I(실행) 단계에서는 의류학 전공을 희망하는 고등학생 17명을 대상으로 수업을 진행하였다. 마지막으로 E(평가) 단계에서는 스마트의류 테크놀로지를 적용한 메이커 교육 프로그 램의 만족도를 5점 척도로 측정하였다. 그 결과 4.95점으로 매우 만족하는 것으로 평가되어, 기존 프로그램에 릴리패 드 아두이노를 추가한 심화 프로그램을 제안하였다. 따라서 본 연구를 통해 전도성 실과 전사염을 적용한 감성에코백 개발 프로그램은 스마트의류 테크놀로지에 보다 쉽게 접근할 수 있어 의류학 전공에 관한 고교 학생들의 생각을 확장시킬 수 있음을 확인하였다.
        4,600원
        18.
        2022.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Molybdenum is used in electrical contacts, industrial motors, and transportation materials due to its remarkable ability to resist heat and corrosion. It is also used to flame coat other metals. This study investigated, the thermal characteristics of the molybdenum sputtered material, such as electrical conductivity, and stealth effects on infrared thermal imaging cameras. To this end, molybdenum sputtered samples were prepared by varying the density of the base sample and the type of base materials used. Thereafter, the produced samples were evaluated for their surface state, electrical conductivity, electromagnetic field characteristics, thermal characteristics, stealth effect on infrared thermal imaging cameras, and moisture characteristics. As a result of infrared thermal imaging, the molybdenum layer was directed towards the outside air, and when the sample was a film, it demonstrated a greater stealth effect than the fabric. When the molybdenum layer was directed to the outside air, all of the molybdenum sputtering-treated samples exhibited a lower surface temperature than the “untreated sample.” In addition, as a result of confirming electrical properties following the molybdenum sputtering treatment, it was determined that the film exhibited better electrical conductivity than the fabric. All samples that were subjected to molybdenum sputtering exhibited significantly reduced electromagnetic and IR transmission. As a result, the stealth effect on infrared thermal imaging cameras is considered to be a better way of interpreting heat transfer than infrared transmission. These results are expected to have future applications in high-performance smartwear, military uniforms, and medical wear.
        4,600원
        19.
        2022.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study explores the possibility of creating new experimental hanbok designs by accommodating the latest world fashion trends and the changing needs of consumers, in order to attempt to overcome the limitations of traditional Korean fashion design. To do so, We analyze works by contemporary Korean fashion designers to investigate current developments in Korean fashion design and to identify areas of improvement within hanbok design. The results show that most contemporary hanbok designs repeat stereotypes of traditional hanbok with minor modifications. So there arises a need to create new hanbok designs that are clearly distinct from traditional hanbok but also maintain its core features. To develop such designs, I apply the techniques of deconstruction fashion, which allow making experiments with form, composition, and materials use to realize new aesthetics. The use of CLO 3D fashion design software also proves to be very efficient for developing experimental designs. The study results make meaningful contributions to the development of virtual clothing and 3D fashion for hanbok, particularly as metaBUS, a cloud-based research synthesis platform, is rapidly gaining ground, and reality and virtual reality are increasingly mixed in everyday life. This attempt at 3D design of hanbok is expected to trigger more creative experimentation in hanbok design.
        5,800원
        20.
        2021.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ2-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.
        4,800원
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