We experimentally tested the effect of presenting a garment on a contextualized versus decontextualized setting on an online clothing store. A contextualized setting improves perceived plausibility and processing fluency. It increases the perceived similarity with the actual clothing and enhances perception that it should fit well on one’s body.

The purpose of this study is to review the concept and thinking structure of deconstruction theoretically and thereupon, analyze the visual beauty and wearable comfort of the clothing and further, discuss the aesthetic characteristics and values of the decentering phenomenon in the 21st century fashion. Deconstruction provides for an cognitive framework whereby we could comprehensively review the difficult-to-understand and imprudent creativity unravelling in the name of the post-modernism as well as the ambiguous visual beauty and wearable comfort of our contemporary fashion. In particular, deconstruction refuses such concepts involving the relationship between the conventional clothing and its components as order, symmetry, balance, harmony, perfection and simplicity and instead, attaches some sense of value to such relatively inferior concepts as disorder, asymmetry, unbalance, disharmony, imperfection and complexity, and thus, reflects them in the modes of aesthetic representations to create new aesthetics and expand the expressive potential.

The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.

The paper focuses on the clothing codes described in the Analects of Confucius, and explores the reasons for the rules setting up, including the rules of color, the design, the pattern, and even the material of the clothes whose distinct features reflect the ceremony and etiquette of the time in the classic, which are in correspondence with the requirements of Confucianism, especially for stressing the social rights, obligations and codes of conduct to everyone in the society.

The purpose of this study was to analyze high school students' school uniform wearing attitude by group according to clothing attitude targeting Gyeongnam area. This study aims to provide preliminary data in the field of school uniform and marketing that clothing propensity by groups is considered. This study conducted a survey targeting 762 high school students in Gyeongnam. For statistical analysis, SPSS for Window 14.0 was used for frequency analysis, factor analysis, reliability analysis, multiple sponse analysis, cluster analysis, ANOVA analysis and Duncan's ex-post analysis method. As a result of cluster analysis on the clothing attitude, students were divided into 4 segmentation of fashion seeking group, fashion indifference group, conformity group and modesty group. As a result of verification on the difference in perception toward wearing school uniform by groups which were classified according to the propensity of clothing attitude, activity, stability, and practicality were all varied according to the propensity of clothing attitude. 4 groups were significant differences in the degree of consent to wearing school uniform, price of school uniforms, tendency to prefer famous brand when purchasing school uniform, experience of transforming school uniform, opinion about school uniform modification and reason for school uniform modification. While low graders were many in 'modesty group', upper graders were many in 'fashion seeking group', which means that more segmentalized satisfaction of clothing by group may be raised if such a fact is considered when planning clothing for high school students segmentalized by age.

The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.

기본 연구의 목적은 스마트 의류에 대한 감성 요인을 분석하여 종래 의류와의 감성 차이를 비교하고 제품과 의류 간의 융합으로 인한 소비자 감성의 변화를 고찰하는 한편 스마트 의류와 종래의 의류 간의 선호도 및 구매 의사 차이에 대해 조사함으로써 소비자 감성을 만족시키는 소비자 중심의 스마트 의류 디자인 및 애플리케이션 개발을 위한 상품기획 방안의 기초 자료를 제공하는데 있다. 연구 결과 스마트 의류에 대한 감성 요인은 총 6개 의 요인으로, ‘테크니컬한’, ‘컴포트한’, ‘심미적인’, ‘모던한’, ‘펀’, ‘복합적인’ 감성 요인으로 분석되었는데, 이 중 ‘컴포트한’을 제외한 5개의 감성 요인에서 종래의 스포츠, 캐쥬얼 의류와 스마트 의류 간에 유의미한 감성 차이 를 보였다. 또한 스마트 의류와 종래 의류 간에 선호도는 스마트 의류가 약간 높았던 반면, 구매의사는 종래의 의류보다 스마트 의류가 더 낮은 것으로 나타나 선호도가 소비자의 즉각적인 구매로 연결되는 것은 아니며 좀 더 다양화된 애플리케이션의 스마트 의류 개발과 상품화 전략이 요구되는 것으로 분석되었다. 또한 스마트 의류 개발 및 상품화에 관한 자유 응답식 설문 분석 결과 소비자들은 심박, 심전도 등을 측정할 수 있는 헬스케어용 스마트 의류 뿐 아니라 신체 동작으로부터의 에너지 수확 기능, 발열과 발한 기능, 운동량 측정 및 칼로리 소모 등 다이어트에 도움을 주는 스마트 의류 개발에도 관심이 많은 것으로 나타났으므로 이러한 소비자의 요구를 반 영하여 향후 스마트 의류의 개발 지침으로 활용해야 할 것이다.

This study proposes an educational direction to be followed by the clothing departments of Korea's specialized high schools in order to help achieve high levels of job placements and to strengthen their students' competitiveness. A comparison was made of the curricula in Korea's specialized high schools and in several fashion schools in other countries including the United States, Italy, France, Taiwan, and Japan. To this end, publicly available educational records were retrieved from domestic school documentation, vocational high school portals, and domestic/overseas school web sites, and were then reviewed. The archival data extracted from these sources shows that the curricula of the three chosen domestic schools uniformly focus on foundational courses such as general computer skills, general design, accounting principles, design principles, and drawing, as well as practical courses such as the design of western clothing, fashion design, fashion CAD, management of clothing material, design of Korean clothing, and knitting. Unlike these standardized courses, it was found that overseas fashion schools provide a more technically-advanced and design-focused education based on the interests of the individual student. Moreover, their education system nurtures the students' creativity through adequate field experience and history/language education. The findings of this study suggest that Korean specialized high schools should find a way to accommodate their students' interests and to provide them with personalized fashion education by adopting a more flexible curriculum. An educational line that considers the individual student's aptitudes and career path will help foster creativity and novel ideas, which, in turn, will contribute to the development of the fashion industry.

Following the postwar trend toward wearing kimono, Japanese kimono shops and department stores became reluctant to carry the newer prêt-à-porter kimono because of their low margins. As a result, the diffusion of kimono was obstructed. Therefore, kimono manufacturers should open their own retail shops as soon as possible.

The purposes of this study were to categorize of pro-environmental clothing purchasing and disposal behaviors and to identify impacts of health and environment consciousness on pro-environmental clothing purchase and disposal behaviors. The subjects were homemakers (n=381), and they were segmented into LOHAS group, environment conscious group, unconscious group, and wellbeing group according to their health and environment consciousness. Older homemakers were included in LOHAS group and environment conscious group. And these homemakers performed pro-environmental clothing purchasing and disposal behaviors better than wellbeing group or unconscious group. Health consciousness was positively related with the second-hand clothing purchasing and recycling. Environment consciousness was positively related with clothing made with organic, natural or functional materials, or the second-hand clothing purchasing, and recycling of the second-hand clothing. There was a need to develop continuing education programs to strengthen homemakers' health and environment consciousness, or to upgrade their pro-environmental clothing purchase and disposal behaviors.

This study is to examine the satisfaction of protective clothing for riot policewomen. The protective clothing that riot policewomen currently wear are not suitable for them because they are structurally designed for men. A survey was conducted about satisfaction of protective clothing for 190 riot policewomen who work in Seoul and Gyeonggi province. This study focused on functionality and comfort of the protective clothing. It examined overall condition of protective clothing and policewomen's satisfaction in terms of safety, activity, fitness, comfort, convenience and design. The first three aspects were examine to measure its functionality and the last three to measure its comfort. Most results show under 3 out of 5 point in terms of functions and comfort level. In conclusion, it is strongly recommended that new design which fits better to women according to their body structures and sizes as well as new fabric materials that permeability better are needed.

This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.

The purpose of this study is to compare the purchase intention on naturally dyed clothing between Korea and the US. As independent variables that affect the purchase intention, benefits that consumers seek when purchasing naturally dyed clothing, especially for fabric materials, and attitudes towards naturally dyed clothing were selected. A quantitative research method with a survey was employed. 160 data from Korea and 180 data from the US were used for the analysis. The convenience sampling method (i.e., college female students) was used. Descriptive statistics, factor analysis, t-test and regression analysis were employed to test the differences in purchase intention, fabric benefit sought, and the attitudes. The fabric benefit sought selected for this study includes eco-friendliness, uniqueness, aesthetic, comfort and quality. The attitude toward naturally dyed clothing was categorized as an emotional and a cognitive attitude. The results show the significant differences in the fabric benefit sought depending on nationality, major and experiences in natural dyeing. Significant differences were found in of the attitude toward naturally dyed clothing among the nationalities and the experience types in natural dyeing. In addition, there were significant differences in purchase intention toward naturally dyed clothing between Korean and the US participants, and countries show different fabric benefits and attitudes which influenced participants' purchase intention. The results of this study suggest an appropriate fabric planning for environment-friendly fashion products for both countries.

This study aimed to provide the basic data of the establishment of marketing strategies by dividing consumer groups in accordance with the pursuit of clothing benefit, and then understanding the importance of clothing selection criteria in those groups, whether there are any differences in it between groups, and whether there are any differences in preference of clothing color depending on the mood state of those groups. The scale of this study was comprised of the pursuit of clothing benefit factors, clothing selection criteria factors, and the factors related to preference of clothing color by each mood state. In the results of the analysis, the factor most considered when male and female consumers in 20s~30s purchase clothing was fitting, and followed by convenience, stable shape, condition, design, and others' reaction in order. However, those 'design', 'convenience', 'others' reaction' and 'condition' factors were significantly different between groups. Therefore, the significance of this study is that fashion brands could develop new positioning maps for marketing and promotional strategies based on the pursuit of clothing benefit shown in this study.

This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.

최근 건강에 대한 관심의 증가와 고령화 사회의 진입으로 인해 센서 기반 스마트 의류는 다양한 어플리케이션과 타입으로 개발되고 있다. 센서기반 스마트 의류는 인체로부터 생체 신호를 측정, 모니터링을 주 목적으로하는 기능성 의류의 한 분야로 신호의 정확성, 기기의 착용성, 센서의 인체 적합성 등의 인체-기기-의류간의 상호작용을 고려하여 디자인되어야 한다는 점에서 기존의 스마트 의류와 다른 특성을 지닌다. 센서기반 스마트 의류의 이러한 특성은 의복의 제작 단계에 있어 요구공학의 단계를 기반으로 개발 목적에 대한 요구의 명확한 문서화 뿐 아니라, 각 단계 진행을 위해 기기분야와 의류분야간의 상호운용성 평가가 이루어져야 하는 필요성을 갖을 것으로 예상된다. 따라서, 본 연구에서는 요구공학이 적용된 센서 기반 스마트 의류 프로세스의 효용성 평가를 위해 실증적 수행 분석을 통해 스마트 의류의 기본 프로세스를 도출하고, 요구공학 분석기법의 단계를 도입하여 두가지 스마트 의류 프로세스를 도출하였다. 제시된 두 프로세스의 실증적 단계별 진행을 통해 프로세스의 효율성 및 디자인의 질적 평가를 수행하였으며, 요구공학이 적용된 센서 기반 스마트 의류의 프로세스의 효용성을 제시하였다.

에너지 위기의식이 급격히 고조되고 지속 가능한 친환경 에너지원이 이슈화되면서 휴대용 전자기기 산업의 발전은 전원을 공급하기 위한 새로운 에너지원을 요구하고 있으며, 이러한 점에서 언제 어디서나 전력 수확을 가능하게 하는 인체 전력에너지 수확 시스템의 연구가 요청된다. 인체 에너지를 수확하는 방식의 하나인 열전은 인체와 주위 환경간의 온도차이로부터 에너지를 수확하는 방식으로, 본 연구에서는 열전수확에 적합한 의복의 구조와 소재를 탐색하여 인체 전력에너지 수확의류를 위한 기초적 지침을 마련하고자 하였다. 이를 위해 의복의 폐쇄부 구조에 따른 환경 온도와 의복내 온도 간의 차이를 분석하고, 의복의 소재에 따른 환경 온도와 의복내 온도 간의 차이를 도출하였다. 분석 결과, 의복구조에 따른 의복내 온도에 있어서는 인체 부위에 따른 차별화된 결과를 얻을 수 있었는데, 가슴과 등 부위에서는 '폐쇄부 유'의 의복구조인 경우가 '폐쇄부 무' 의복구조에 비하여 의복내 온도가 더 높은 것으로 나타났고, 팔 부위에서 다리 부위로 갈수록 '폐쇄부 유'와 '폐쇄부 무'의 의복구조에 따른 의복내 온도의 차이가 줄어들었다. 한편, 의복소재에 따른 환경 온도와 의복내 온도 간의 차이를 분석한 결과, 두 소재 중 하나의 소재가 일관성 있게 더 높은 온도를 보이지는 않았으며, 인체 부위별로 차이를 보였다. 이러한 의복구조와 소재에 따른 환경 온도와 의복내 온도 간의 차이 결과를 토대로, 인체 전력에너지 수확의류를 위한 지침을 도출하였다.

본 연구에서는 인체 상 하체에 대한 적정 의복압값과 평소 착용습관에 따른 주관적 압박감의 차이를 알아보기 위해 30-40대 중년여성을 대상으로 거들과 웨이스트 니퍼를 착용한 후 압력값과 주관적 압박감을 측정하였다. 또한 화운데이션 착용 시 주관적 압박감에 영향을 미치는 제반 요소(자세변화, 착용시간, 심호흡 등)에 대하여 알아보고자 의복압과 주관적 압박감를 측정하고 분석하여 다음과 같은 결론을 얻었다. 적정 의복압의 평균 결과 거들은 2.1±0.8 kPa, 웨이스트 니퍼는 1.5±0.8 kPa로 하체의 적정 평균 의복압이 상체에 비하여 높게 나타났으며, 하체보다는 상체에서 평소 느슨하게 입을수록 압박 수준에 대한 민감도가 컸다. 화운데이션 착용습관 조사를 통해 느슨하게 입는 그룹을 'loosely', 조여입는 그룹을 'tightly'로 분류하여 압력값과 주관적 평가의 상관관계를 살펴본 결과 'loosely' 그룹에서 객관적 압력값과 주관적 평가 간에 또한 주관적 평가와 선호도 간에 상관계수가 더 높게 나타나 평소의 착용습관이 압박감각에 영향을 미침을 알 수 있었다. 자세(선 자세, 앉은 자세)에 따른 압력값의 변화는 웨이스트 니퍼에서만 유의한 차이가 나타나(p=.001), 웨이스트 니퍼 설계 시 적정 의복압을 유지하기 위한 주의를 거들보다 더 기울여야 함을 알 수 있었다. 또한, 시간이 지남에 따라 실제 압력값은 변화가 없었으나 주관적 압박감은 대체적으로 적응을 하여 장기간 착용 시 생리적으로 부정적 영향을 미쳐도 인식하지 못할 수 있음을 알 수 있다.

1990년대 이후 웰빙 라이프스타일의 도입 및 인구 고령화 사회의 진입으로 인해 언제 어디서나 지속적으로 측정가능한 생체 신호 센싱 모니터링 시스템에 대한 관심이 높아지고 있다. 이에 따라, 최근 지속적으로 호흡 측정이 가능한 시스템에 대한 연구 및 개발이 활발히 이루어지고 있으나 소비자 수요에 기반한 스마트 의류적용을 위한 호흡 측정 시스템의 연구는 미비하다. 따라서, 본 연구에서는 압전의 원리를 이용하여 호흡시 인체의 체표면이 변화하면서 센서에 가해지는 압력을 전기적 신호로 바꾸어 호흡을 측정하는, 전도성 섬유기반의 전기용량성 섬유 압력 센서(Textile Capacitive Pressure Sensor, TCPS)를 개발하였으며, 이를 실증적 연구를 통해 센서의 유용성을 입증하고자 하였다. 그 결과, Nasal로부터 측정된 호흡율과 TCPS를 통해 측정된 호흡율간의 상관계수는 r＝0.9553 (p< 0.0001)로 TCPS의 신호 측정 정확성을 확인할 수 있었으며, 또한, 사용성 및 착용성 평가의 결과 인지적 변화, 착용성, 운동성, 관리의 용이성 및 유용성에서 모두 만족한다 정도의 평가 결과를 가져와 본 연구에서 개발된 TCPS의 착용성 및 의류 적합성을 입증하였다. 마지막으로 TCPS의 의류 적합 위치 평가 결과는 복부 부위에서 신호의 안정감을 갖으며, 착용감도 높은 것으로 나타났다. 최종적으로, 위의 결과들을 종합하여 호흡 측정 기능의 스마트 의류 개발을 위한 기초 디자인을 제시하였다.