현재 중국 향촌진흥(鄕村振興) 전략은 제도적 틀과 시스템이 구축되고 있다. 지역 적 이해관계, 비효율적인 감독 또는 공무원의 정책 이행 실패 등으로 인해 정책의 실효성이 떨어지는 문제가 발생한다. 본 연구는 중국 농촌 지역 주민이 한국의 새마 을운동과 글로벌새마을운동에 대한 수용성을 검사하는 것을 목적으로 한다. UTAUT 모델을 이용하였으며, 10개의 연구 가설을 제시했다. 중국 하남성(河南省)의 마을에 서 374명의 주민을 대상으로 설문조사를 시행했고, Smart-PLS 프로그램을 사용하여 조사 결과를 검증하였다. 연구 결과는 새마을운동(새마을운동 1.0)의 세 가지 정신이 중국 농촌 지역 주민의 행동 의도에 미치는 영향이 크지 않았고, 글로벌새마을운동 (새마을운동 2.0)이 새마을운동 1.0보다 더욱 큰 영향을 미치는 것을 보여주었다.

이 연구의 목적은 기술이 매개하는 비대면 교육 환경에서 학습자의 즉시성이 수업 중 긍정적 정서경험에 미치는 영향성을 확인하는 데 있다. 구체적으로, 수업 중에 경험하는 사회적 실재감이 즉시성과 긍정적 정서 경험 간의 관계 를 매개할 것으로 보았고, 즉시성과 사회적 실재감 간의 관계는 개개인의 기술준비도에 의해 조절될 것으로 예측하 였다. 이를 위하여 비대면 수업에 참여한 경험이 있는 대학생 500여 명을 대상으로 설문조사를 시행하였다. 분석 결과, 즉시성과 긍정적 정서 경험 간의 관계는 사회적 실재감에 의해 완전매개 되었다. 즉, 즉시성이 높은 학생들은 비대면 수업 중에 더 높은 사회적 실재감을 경험했고, 그 결과 부정적인 정서에 비해 긍정적인 정서를 더 많이 경험 하는 경향성을 보인 것이다. 또한 즉시성과 사회적 실재감 간의 관계는 기술준비도에 의해 조절되었다. 본 연구는 교수자의 즉시성이 학습자에게 미치는 긍정적 영향에 관한 기존 연구와 달리, 학습자 자신의 즉시성도 학습 과정에 긍정적 영향이 있음을 증명했다는 점에서 의의를 지닌다. 그 뿐 아니라 팬데믹 이후 변화된 학습자의 참여도와 만족 도 등을 예측하기 위하여 학습자의 커뮤니케이션 능력의 변화를 확인하는 것도 중요한 요인이 될 수 있음을 보인 결과라 하겠다.

Aspects of the liu shu 六書 theory continue to be used today to analyse Chinese characters, yet most scholars are unaware of the historical context out of which the theory emerged and the controversies surrounding its both initial and subsequent interpretations. I trace the origins of the theory to the Eastern Han and compare its three earliest rival formulations. Subsequent centuries saw a proliferation of interpretations which rendered any attempt at a unified vision of Chinese writing impossible. The trend of adding new explanations was only reversed by the Qing scholars Dai Zhen and Duan Yucai who, drawing on some of the earliest explanations, argued that the theory encapsulated not only the way characters were composed but also their exegesis. Even if they laid the ground for a shared interpretation, Dai and Duan’s take on the Eastern Han scholar Xu Shen did not go unchallenged. I discuss Zhang Taiyan’s and Lu Zongda’s criticism and their attempts to reconcile aspects of the traditional framework with modern linguistics. I finally contrast this updating of an ancient theory with the approach of Qiu Xigui who selectively discards one of the principles and thereby the very feasibility of the framework as a whole.

본 연구는 중국 허베이성 소재 정정고성(正定古城)을 사례로 경관문맥 보전 및 형성을 위한 지표 도출 을 목적으로 수행되었다. 이를 위해 문헌 및 관찰조사, 전문가를 대상으로 한 Delphi법과 AHP법 그리고 탐방객을 대상으로 한 IPA법에 의해 고성의 경관문맥 보전 및 형성전략을 주도할 지표를 추출하였다. 문화경관 보전이라는 핵심쟁점에 대해 경관문맥의 관점에서 종합하고 평가하여 문화경관의 보전전략 과 발전방향을 모색한 결과 시간 차원의 ‘중층성(重層性)’과 공간 차원의 ‘융합성(融合性)’이라는 2개 상위지표가 경관문맥의 의미와 기본 속성에 최적화된 개념으로 부상되었으며, 각각의 가중치는 0.620 과 0.379로 드러났다. 중요도와 만족도 구분없이 경관의 심미성과 시대적 연속성은 정정고성의 경관문 맥을 주도하는 중요지표로 부상되었으며, AHP가중치와 IPA중요도치의 통합분석 결과 경관 풍격의 연 속성과 경관 독특성의 하위지표는 정정고성의 장소정체성 요인으로 전문가와 탐방객에게 인식되고 있었다. 특히 ‘고성 정신과의 일관성’ 지표야말로 고성경관의 현상유지는 물론 전승해야 할 최고의 정 신문화임이 밝혀졌다.

As a treaty obligation and customary international law, universal jurisdiction is crucial in the global fight against impunity. While Western countries have been at the forefront, actively expanding and developing universal jurisdiction, East Asian countries have adopted a more conservative approach, emphasizing state sovereignty. This article begins by exploring the theoretical construction, legal frameworks, and state practices of East Asian countries (China, Korea, and Japan) when exercising universal jurisdiction, highlighting the typical differences between these countries and Western countries. It is then observed that the passive universal jurisdiction system in East Asia is deficient in defending state interests or counteracting other countries’ inappropriate extraterritorial jurisdiction. Accordingly, this article advocates a more proactive approach to the application of universal jurisdiction in East Asian countries. By doing so, while assuming responsibility to prevent impunity, the state can use universal jurisdiction as a legitimate countermeasure and reprisal in reciprocal international relations.

Central bank digital currency (CBDC) is generally defined as the digital form of a country’s fiat currency. Based on the distributed ledger technology and other financial technology, CBDC could improve the efficiency of domestic and cross-border payments, increase payment safety and soundness, and promote financial inclusion. However, it is argued that the introduction of CBDC would threaten data security and invade personal privacy. Currently, this issue has received growing concern, and some recommendations are proposed by countries or international organizations, like privacy design, restrictions on public authorities and payment intermediaries, and establishing independent supervisory authority. Other suggestions include getting countries involved in international coordination and promoting the formation of unified standards. Among major economies, China is the first to launch CBDC, which is known as e-CNY. Based on an overview of the privacy protection legislation in China, this article attempts to describe the rules that should be followed when dealing with personal data generated in e-CNY circulation.

Purpose: The purposes of this study was to identify the nurses' experiences of prolonged mask wearing in the context of COVID-19. Methods: This study was a qualitative study that used the content analysis method. Data were collected using focus group interviews with 18 nurses at a tertiary general hospital from April 13 to 27, 2023. Results: Five themes and 15 sub-themes emerged through qualitative content analysis. The themes included: “Mandatory or optional experience of wearing a mask unrelated to COVID-19”, “Mandatory KF94 masks during the COVID-19 pandemic”, “Multifaceted changes in life due to mandatory mask wearing”, “Unexpected benefits of wearing a mask”, “Difficulties with wearing masks continue even after the COVID-19 pandemic”. Conclusion: This study confirmed the discomfort and difficulties of prolonged mask wearing among nurses in the context of COVID-19. Our findings suggest that there is a need for organizational and national support for nurses who are required to continue wearing masks after the COVID-19 pandemic.

Previous research on green product innovation (GPI) has primarily focused on the performance of new product development, neglecting the critical, early fuzzy front-end (FFE) phase. Drawing upon the firm's resource-based view (RBV) and dynamic capabilities perspective, this study explores how co-production affects FFE outcomes (creative idea and product definition proficiency) of GPI and whether joint learning ambidexterity is a mediating mechanism in international buyer-supplier relationships. Additionally, we provide a contingency perspective by considering the moderating role of the innovation ecosystem on the relationship between co-production and joint learning ambidexterity. Finally, this study contributes to a theoretical understanding, analyzing co-production as a predictor, joint learning ambidexterity as a mediator, and innovation ecosystem as a moderator.

Digital technology has been increasingly applied in the traditional tourism forms, including the heritage tourism. However, the role of technology and tradition for attracting tourists in industrial heritage tourism destinations has not been clearly identified. To narrow the research gaps, this study adopted a two stage study, based on grounded theory and factor analyses. In Study 1, through the data analysis of 60 in-depth interviews, 10 stimuli factors in 3 categories were identified. In Study 2, a questionnaire was developed based on the results of Study 1, through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), we established and tested a model of on-site stimulus factors. Findings can deepen the understanding of industrial heritage tourism from a tourist perspective and offer practical implications.

Innovative companies after the first and second waves of the COVID-19 pandemic are undergoing significant changes: from new trends in the markets to the growth of remote work in the digital environment. At any stage of development, innovative companies need an adaptive marketing approach to the implementation of the planned strategy. Marketing solutions to the problems of a volatile, uncertain, complex and ambiguous environment (VUCA) in 2023 can rightfully be considered an emergency aid to innovative transformations in emerging markets. The triad “market orientation – innovation – performance” chain has been extended to various innovation types– from technological and product innovation to innovation orientation and capability. Moreover, the market orientation research agenda has, during last 10 years, highlighted customer orientation as a key component of market orientation that drives innovative activities.

We can be expected that the experience of damage caused by COVID-19 has had a negative impact on consumers' perceived quality of life. This study identifies factors that governments can positively impact the lives of consumers facing financial difficulties. We consider policy proposals to improve the quality of life of consumers at financial risk when situations like COVID-19 reoccur in the future

The Covid-19 pandemic has caused unprecedented crises to societies and economies around the world and has brought drastic changes in the way consumers behave. Fashion business is one of the industries that has been significantly affected by Covid-19 as many consumers reduced their discretionary spending during the pandemic. While the world is entering the post-pandemic era and recovering from the pandemic, it is important to uncover and reflect on the reasons behind varying patterns of consumers’ coping behaviors associated with fashion shopping. However, current research on consumer fashion behavior during the pandemic primarily focuses on a particular type of shopping behavior, without addressing varying patterns of fashion consumption behaviors. In addition, most of these studies attributed such changes in behaviors to motivations toward protection against health-adverse threats based on the Protection Motivation Theory, which mostly focuses on protective behaviors and has limited power in understanding varying internal reasons toward various coping behaviors. Considering the varying adaptive and maladaptive patterns of fashion consumption behaviors observed in the market, it is important to address the psychological mechanism behind varying adaptive and maladaptive patterns of fashion consumption behaviors. Thus, drawing from the Stimulus-Organism-Response (SOR) framework, this study aims to investigate how cognitive appraisal of threats affects the affective/emotional state of consumers and consequently their intention to engage in various coping behaviors in the context of fashion shopping. Specifically, this study aims to investigate how individuals’ cognitive appraisals on risks and uncertainty induce varying emotional feelings (i.e., fear, anxiety, and hope), which further leads to their decisions to engage in problem vs. emotion-focused coping through fashion shopping during the pandemic.

Consumer brand engagement (CBE) signals propensity for brand purchase. A scale proposes three dimensions of CBE (i.e., cognitive, affective and activation dimensions) but the dimensions prominent and driving brand purchase intentions in an Instagram cosmetic purchase context need examination. In this context, this study tests Hollebeek, Glynn and Brodie’s (2014) 10-items/3 dimensions scale and examines an outcome of cosmetics brand purchase intention on Instagram. Data was quantitatively collected from 203 consumers who were students and non-students using convenience and snowballing non- probability sampling method. Confirmatory factor analysis and structural equation modelling were used to analyse the data. The results revealed that although the three CBE dimensions were identified in a Cosmetic Instagram purchase context, it was the affective and activation dimensions that positively predicted consumers’ intentions to purchase cosmetic brands after engaging with the brand on Instagram. Theoretical and practical implications are provided.

The Net Promotor Score (NPS) is one of the most well-known metrics for measuring customer loyalty. Originally designed by Reichheld (2003), the measure asks participants to rate their likelihood to recommend the brand on a scale of 0-10, after which respondents are placed into a ‘detractors’ group, ‘passive’ group or ‘promotors’ group. While the measure has attracted much attention due to its simplicity and ease of use, there has equally been much criticism of its reliability, nomological validity and how it is connected to business outcomes. Therefore, the current study aims to understand whether the NPS can be used to identify brand advocacy, and secondly, does the NPS work in a care-based, low switching service context. The study included three unique contexts: at home care, residential care and disability care. In total, there were 611 participants, all of which were based in Australia. A questionnaire was developed and administered to each group and included both quantitative and qualitative questions to understand the consumer experience. The findings supported NPS as an effective metric in a care-based, low-switching context for identifying positive customer advocacy. The implication is that the NPS can be used to track organizational performance; and the extended NPS allows organizations to understand and encourage (address) positive (negative) advocacy. In addition, suggestions for an ‘earned advocacy score’ were provided which may offer a more effective way of understanding consumer experience, while providing clearer, more detailed and more actionable data. The current study provides much needed insight for brand and care organizations to understand how the NPS might be used effectively to facilitate better brand outcomes.

With the popularity of live streaming commerce, the characteristics of streamers and products subtly influence consumer behavior through visual live streaming form. Based on dual-process theory, this paper develops a comprehensive theoretical model to examine how consumer perceived streamer characteristics and product characteristics influence streamer attractiveness and product attractiveness, and explore how consumer behavior inertia is affected by streamer attractiveness and product attractiveness. An online survey consisting of 300 participants was recruited to empirically examine the proposed research model. The results indicated that consumer perceived streamer characteristics and product characteristics are important factors affecting the streamer attractiveness and product attractiveness, which in turn positively affect consumer’s shopping experience memory, which further influence consumer behavior inertia. In addition, the moderating effects of mindfulness are also examined.

Online communities are identified as people gathering online and communicating through the internet to share ideas, objectives, goals, without any geographical boundary. The growth of user-generated content created in online communities has transformed the way consumers search for and share information, particularly in the hospitality industry. Particularly, in the restaurant and food sectors due to the intangible nature of hospitality services, online reviews play an important role on consumer decisions. Furthermore, online reviews on restaurants are not only informational but also, they impact consumers’ choices regarding restaurants. Consequently, the nature of such user-generated content that is produced at a high speed and is diverse and rich should be treated and understood. This study proposes the first tailored BERTopic model together with sentiment analysis based on pre-trained BERT model that takes advantage of its novel sentence embedding for creating interpretable topics into the analysis of restaurant online reviews to determine how the customers elaborate their criteria in the context of certain experiences. An exploratory analysis is presented involving a large-scale review data set of 261,531 restaurant online reviews from 4 different countries retrieved from the eWOM community thefork.com. A broad list of the topics discussed by customers post-dining in restaurants is built. Insights into the behavior, experience, and satisfaction of the customers across the different restaurants are discovered. This approach and findings are encouraging hospitality managers in understanding customers’ perception, through which applicable marketing can be developed to attract and retain potential customers.

Previous studies do not provide information on which channel governance exporters should use in combination. Moreover, they neglect the role of multiple channel system and psychic distance in the implementation of channel governance. Accordingly, this study investigates the combined effects of channel governance, multiple channels, and psychic distance on export performance. The methodology used in this study is a fuzzy set qualitative comparative analysis (fsQCA), which is a powerful method for analyzing whether combinations of conditions (i.e., configurations) lead to certain outcomes. The results show that which channel governance combination leads to higher export performance depends on multichannel use and on psychic distance. This study contributes to the advancement of international marketing channel research by identifying patterns in superior combinations of governance mechanisms.

Organizations are increasingly implementing recommendation systems on their websites. A growing body of research is focusing on how the characteristics of online message content affect consumers’ consumption intentions, taking into account consumers’ static personal information, such as demographics. However, limited research has explored how the social context of consumers and online message content characteristics can affect the consumers’ intention to consume events. To address this gap, the present study investigates the joint effects of consumers' social context and arousal potential cues on their intention to attend cultural events. Based on the Target-arousal level theory, we suggest that people who anticipate solo consumption (i.e., accompanied by no one) will tend to attend cultural events promoted by a low arousal potential cue ("A calming experience."), while those who anticipate social consumption (i.e., accompanied by one or more companions) will tend to attend cultural events promoted by a high arousal potential cue ("An exciting experience”). Furthermore, we argue that anticipated enjoyment will mediate this relationship. The joint impact of the social context and arousal potential cues of a cultural event on consumers' intention to attend, as well as the mediating role of anticipated enjoyment, were demonstrated through two studies. The use of message cues and personalized recommendation algorithms as tools to target consumers and improve attendance rates is discussed. References available upon request.

본 논문은 힌데미트의 그로테스크가 도드라지는 초기 기악곡 ≪우스꽝스러운 신포니에타≫ op. 4와 ≪한 밤 중에 ... 꿈과 체험≫ op. 15에 주목하면서 유럽 문예사에서 구축되어온 그로테 스크의 개념, 내용, 미학의 맥락 안에 힌데미트의 그로테스크를 놓아본다. 힌데미트는 그가 당면한 낭만주의 음악의 전통, 질서, 윤리, 표현 방식을 풍자하면서 그것들의 무의미와 무가치를 드러내는 작업에서 그로테스크를 요긴한 도구로 쓴다. 거센 반음계와 불협화음, 혼란의 박절과 리듬, 피아노 의 타악기화 등을 통해 낭만주의 음악을 과장, 왜곡하며 일그러뜨린다. 이것은 기존 질서에 대한 부정 및 거부라는 그로테스크의 본질적인 의도를 담아내면서 강렬한 긴장, 당혹, 생경, 섬뜩의 인 상을 불러일으킨다. 힌데미트는 반낭만주의적 그로테스크의 악곡들 사이에 재즈 춤곡을 위치시켜 본질과 태생이 다른 형상들의 혼합이라는 그로테스크의 고전적 어법을 다루기도 한다. 표현주의 시와 엮어 교향곡 중심부의 구조 체계를 허물어버리기도 한다. 이때 고대부터 르네상스, 바로크를 거쳐 19-20세기까지 주요하게 쓰인 그로테스크의 수법과 어법들이 곳곳에서 읽힌다. 힌데미트의 창작을 넘어 음악예술이 더 큰 문예사적 맥락 안에 놓이게 되는 지점이 형성되는 순간들이다.