Since fireflies are considered to be insects that come from green or clean regions, many local festivals are held around the country. Fireflies in Muju, Chonbuk, Mt. Gyeyang in Incheon, Anter Village in Chungbuk, and O-chang Chungbuk (Chungbuk Agricultural Research Extension Services) are the most popular festivals. In the case of O-chang, Chungbuk, we looked at the possibility of fireflies succeeding as a local festival. The O-chang Firefly Festival was held from June 1, 2018 to June 5, 2018, marking the ninth anniversary of the Firefly Festival as the topic of “Firefly·Insect industry Festival.” Firefly (Luciola lateralis, the larvae are aquatic) is a main exhibiting insect. About 30 living species of aquatic insects, attracting insects, agricultural insects, and edible insects, and insect photo artwork were displayed. The event was organized not only watch, but also experience for making various insect models, such as cooking insects and a exhibition of illustrated poems of insect subjects. In addition, they performed special stage performances such as bubble shows, magic shows, puppet shows, and insect movies to watch while waiting. As a result, the number of visitors increased 67 percent year-on-year to 21,700 this year. It is considered a success by relieving visitors of various free attractions and experiences.

The purposes of this study were to investigate ecotourism goals which are providing educational tourism, generating environmental conservation, and residents’ economic benefits based on the 7th Muju Firefly festival. The sample was 243 visitors from August 23rd to 30th, 2003. The results were as follows: First, visitors showed high satisfaction for the educational tourism program. Experiencing educational "Mysterious Firefly Field Trips" contributed to the tourists` educational satisfaction. It was found that these experience programs were very popular. Second, residents` and domestic visitors` satisfaction was high with 5.50 on Likert 7 points concerning environmental conservation. Third, foreigners showed high satisfaction for visiting tourism sites and understanding regional culture in terms of understanding region and economic benefits. The average economic effect was decreased compared to 2002. So there should be more diverse strategy to increase economic effect. Also more festival related products, diverse and unique foods and beverages based on regional products should be developed.