The purpose of this study was to develop the Functional golf inner-wear by preventing the injuries and enhancing the performance of the Golf swing by checking the influence of the wearing of the functional golf inner-wear considering golf characteristics on the Swing trajectory and Shot distance. Functional inner-wear effective for golf swing was manufactured using the sports taping method. Changes in driver and iron swing before and after wearing the functional golf inner-wear manufactured in this way were measured using trackman equipment. Measurement variables were limited to Club Speed, Attack Angle, Club Path, Ball Speed, Smash Factor, and Priority. Before and after wearing functional golf inner-wear, there were statistically significant differences in driver club speed, iron club speed, driver etch angle, iron club pass, driver ball speed, driver smash factor, iron smash factor, driver carry, iron carry, and right shoulder joint proprioceptive sensory ability. As a result, functional golf inner-wear is effective for ball speed, impact, and carry by increasing club speed and efficient swing. Future research will focus on the development of functional golf that can improve the swing ability in a short game that plays an important role in the golf game through various sports taping grafting technique, textile, special material, film, Research on functional golf inner-wear.

Functional inner-wear being currently sold is being made without regard to the characteristics of various sports events. The purpose of this study is to identify this problem and to investigate the effect of sports taping on golf swing when wearing functional inner-wear. The subjects of this study were 8 male golfers belonging to Korea Professional Golf Association, and Launch monitor and Trackman were used to find out golf club action, ball pitch, distance, etc. There are three types of clubs: driver, wood, and iron, and the first experiment was carried out using only functional inner-wear. In the second experiment, we experimented with functional inner-wear after sports taping, and we compared and analyzed the distance depending on each experiment, the speed of the ball and the club, and the accuracy of the club face. The results of the study were as follows. As a result of driving distance, according to the presence of sports taping on functional inner-wear, there was a statistically significant difference in the driving swing and wood swing, for club and ball speed, there was a statistically significant difference only in the driving swing. Regarding the accuracy by the presence of sports taping on inner-wear, there was a statistically significant difference in the driving swing, wood swing, and iron swing. In conclusion, the sports taping in the functional inner-wear had a positive effect on golf performance improvement, and we hope that golf inner-wear these two specifications combing will be developed in the future.

Functional inner-wear being currently sold is being made without regard to the characteristics of various sports events. The purpose of this study is to identify this problem and to investigate the effect of sports taping on golf swing when wearing functional inner-wear. The subjects of this study were 8 male golfers belonging to Korea Professional Golf Association, and Launch monitor and Trackman were used to find out golf club action, ball pitch, distance, etc. There are three types of clubs: driver, wood, and iron, and the first experiment was carried out using only functional inner-wear. In the second experiment, we experimented with functional inner-wear after sports taping, and we compared and analyzed the distance depending on each experiment, the speed of the ball and the club, and the accuracy of the club face. The results of the study were as follows. As a result of driving distance, according to the presence of sports taping on functional inner-wear, there was a statistically significant difference in the driving swing and wood swing, for club and ball speed, there was a statistically significant difference only in the driving swing. Regarding the accuracy by the presence of sports taping on inner-wear, there was a statistically significant difference in the driving swing, wood swing, and iron swing. In conclusion, the sports taping in the functional inner-wear had a positive effect on golf performance improvement, and we hope that golf inner-wear these two specifications combing will be developed in the future.

Three categories of basic consumer needs are functional, symbolic, or experiential (Shimp, 2010). Functional climbing wear is specially designed garment for outdoor activity and climbing movement using optimized textiles and garment making engineering process. Therefore, visible feature such as color and design could not provide sufficient information of products for proper communication between company and consumer. Product information of functional wear can be delivered to the consumers via Hang-Tag or advertising but the contents of Hang-Tag are too difficult for the consumers to understandfunctional performance of the product (Lee, Bang, & Yoo, 2014). As to advertisements of functional clothing, its contents and appeal types do not much differ from those of fashion apparel providing no functional information with celebrity models; percentage of no functional information ads were the highest (Liu & Yoo, 2014). This study stared to answer the question, ‘is functional information essential in the ads of functional clothing?’ and ‘is it successful?’ The aim of this study, therefore, was to examine the effects of functional information in the advertisements of functional climbing wear. The advertising effectiveness was measured by ‘communicability’, ‘reliability’,‘favorability’ of the advertisement and ‘awareness and reliability of product’, and ‘purchasing related influence’. For the stimulus,10 different types of advertisements were prepared by combining of the following factors: functional information (whether or not to include), appeal type (rational/emotional), and model type (celebrity/non-celebrity/no-human). For the survey, 388 adults in their 20-50’s were participated. The results showed that regardless ofappeal type or model type, functional information enhanced ‘communicability’, ‘reliability’, ‘favorability’ of the advertisement and ‘awareness and reliability of product’, and ‘purchasing related influence’. It implied the importance andnecessity of functional information in the functional climbing wear advertisement.When other variables were controlled, emotional appeal with human models,especially celebrity model, enhanced the advertising effects. Meanwhile, advertisement with rationalappeal and functional information resulted in better ‘favorability’ of ads even without celebritymodels.The finding from this study could be useful information for the functional clothing company to planstrategies for effective advertisement of their products.

The purpose of this study was to verify the effect of drive swing on multiple functional wear wearing in golf. The subjects were 6 men (22.67±0.82 yrs, 175.42±3.42cm, 78.75±4.78kg), who had career each with at least 8 yers golf experience with right-hander. For kinemetical analysis, this study used equipments with 7 motion capture cameras (300Hz) and analysis program (Nexus1.5). The total time of the club head, displacement magnitude of the COM and swing plane were compared of according to functional wear wearing and non-weraing during golf drive swing. The results of the study are as follows. The total time of the club on wearing (2.18±0.06sec) was faster than non-wearing (2.52±0.15 sec). Displacement magnitude of the COM on wearing (4.06±0.67cm) was shorter than non-wearing (5.79±0.72cm). Also, swing plane was found to be significantly different of 3 phase excepted BST-DS (back swing top-down swing) phase. AD-BST (address-back swing top) phase on wearing (13.86±3.08cm) decrease more than non-wearing (20.82±3.99cm), DS-IP (down swing-impact) phase on wearing (6.25±1.35cm) decrease more than non-wearing (7.18±1.52cm) and IP-FT (impact-follow though) phase on wearing (7.93±2.09cm) decrease more than non-wearing(9.68±2.02cm). The multiple functional wear wearing was contribution to come close for one-plane, a long with consistency and accuracy on golf drive swing.