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        검색결과 2

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        2023.07 구독 인증기관 무료, 개인회원 유료
        Drawing from the uses and gratification theory (UGT), the study intends to investigate audiences’ motivation to watch Livestream and its influence on subscription and donation. The roles of viewers’ parasocial relationships and identification with live streamers were also examined. The results also indicate the presence of a mediation effect.
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