The purpose of this study is to observe the influence education experience (home, school, and mass media) on reducing practice behavior(purchasing, using, disposing and leading) of food-related wastes. The study also sought to promote strategy and suggest effective activation plans for the vitalization of behavior of reducing food-related wastes. The study subjects were 412 adult consumers who answered a structured questionnaire. The main findings are as follows: First, the scores of home education experience were 3.61±0.71, which was the highest, and 3.45±0.74 for school education experience, which was the lowest. Second, according to factor analysis, the reducing practice behavior of food-related wastes was converged purchasing, using, disposing and leading behavior. The scores of disposing behavior were 3.79±0.67, which was the highest, and 2.87±0.82 for leading behavior, which was the lowest. Third, the common variables influencing the reducing practice behavior(purchasing, using, disposing and leading) of food-related wastes were home education and mass media and the powerful variable influencing was home education. The results of this study can be used as basic data for the development of educational programs for effective food-related waste reduction.

The power of social media is colossal considering that the number of worldwide users is expected to grow even more in the future reaching 2.95 billion by 2020. Because of the apparent customer engagement in these platforms, companies spend on average 11% of marketing budgets on social media and this expenditure is expected to grow to 19% over the next five years (CMO Survey, 2017). However, the main challenge the companies are facing is how to convert the social media investments into effective marketing and contribution to company’s performance. The customer engagement (CE) in social media catches a strong attention from scholars (Brodie et al., 2013) as well as experts of online marketing (Dessart, Veloutsou, & Morgan-Thomas, 2016). Even though there is a significant progress in the conceptual (Van Doorn et al., 2010) and empirical (Brodie et al., 2013) analysis of CE, its clear understanding remains still insufficient. Customer engagement’s definition requires more attention as there is inconsistency in the terms because of a lack of agreement on the terminology (van Doorn et al., 2010). Noticeable differences exist concerning also the measurement of CE and what exactly this phenomenon encompasses (Dessart et al., 2016). Particularly, the empirical studies show incongruity in the number and the nature of the dimensions (Sprott et al., 2009; Brodie et al., 2013). To investigate the complex and emergent occurrence of CE in social media, this research endorses a managerial-oriented approach using rich qualitative data from three different sources covering a variety of views for different social media platforms (41 companies/24 advertising/communication agencies, and 10 research/consulting firms). The results illustrate the gaps among customer engagement’s conceptions, the customer engagement dimensionality, and the metrics of social media performance beyond customer engagement.

1. 누에를 이용한 눈꽃동충하초 재배에서 종균접종은 누에 5령1일째 실시하였으며, 감염율은 72% 되었으며 2. 눈꽃동충하초 대량생산을 위한 인공재배 최적배지는 "현미80g+번데기가루20g" 처리구에서 자실체 길이 11.4cm,무게 51.6g, 짙노랑색으로 아주 양호했으며, 현미 처리구, 번데기+PDA처리구에서도 양호했음. 3.누에동충하초에서 발생된 눈꽃동충하초는 번데기 1마리당 1.2g(번데기포함), 길이 3.0~3.5cm정도 되었으며, 일부는 누에상태에서도 동충하초가 발생하였음. 4. β-glucan함량은 누에 5령 1일 접종 처리구가 40.5%로 가장 높고 저비용 배지인 현미 16.4%, 번데기 20.7%, 현미+번데기가루 23.1%, 소나무 톱밥+밀기울 28.7%로 β-glucan 함량이 높았다. 5. 지네, 굼벵이, 누에가루처리구에서는 균사생육이 부진하였고 분생포자만 발생하였다.