As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men’s outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportismexpressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

본 논문은 사전트가 제작한 남성 초상화를 생물학적 남성의 지위나 가치보다 남성들이 처한 사회적 환경의 변화 속에서 남성성의 가치를 살핀 연구이다. 사전트는 19세기에서 20세기 초 프랑스, 영국, 미국의 저명한 귀족, 학자, 정치인 등 사회적으로 명망 있는 이들의 초상을 제작함으로써 19세기 후반 유럽과 미국의 남성성을 확립했다. 사전트의 남성 초상화는 일견 계급과 젠더라는 측면에서 우월한 귀족 계급의 남성 위치를 공고히 하고자 하는 듯 보이나, 사실은 귀족 계급이 붕괴되기 전으로 회귀하려는 노스탤 지어적 성격을 띤다. 그는 급격히 성장한 부르주아지 계층들이 구 귀족 세대를 따라하려는 욕구를 초상화에 반영했다. 사전트는 당시의 댄디라는 개념을 적용해 초상화를 제작했으며, 이는 부르주아지 뿐 아니라 상류사회의 기호에도 맞는 방식이었다. 19세기 프랑스 사회 문맥에서 댄디란 신체의 외모, 세련된 언어 구사, 여유로운 여가 등에 특별히 의의를 부여하는 사람을 이른다. 사전트는 19세기 말 벌어진 커다란 사회적, 문화적, 역사적, 정치적 변화를 목격했다. 동시대 남성들에게 산업화에서 제국주의에 이르는 커다란 변화는 사회적 불안을 야기했으며, 제어하기 힘든 상황이었다. 이러한 사회적 현상은 곧 새로운 남성상을 요구하게 되었다. 19세기말 ‘남성성(Maleness, Masculinity, Manliness)’이란 용어는 특별한 함의와 의미를 가지고 있다. Manliness’는 용감하거나 강하다는 전통적으로 남성의 특질을 말한 다. 반면에 ‘Masculinity’와 ‘Manliness’는 사회적으로 구축된 남성상의 형식을 지시하는 표현이다. 이 두 개념은 특별히 19세기말의 남성 연구와 관련 있으며, 사회적으로 요구 되는 남성상의 개념이다. 이러한 남성상의 패러다임에 포함할 수 있는 개념은 젠틀맨, 댄디, 비지니스맨과 같은 사회적 남성상의 개념이다. 따라서 사전트의 초기 남성 초상화의 남성성의 개념은 생물학적 개념보다는 사회적 개념인 남성상의 개념과 관련 있다. 따라서 본고에서도 사전트의 남성 초상화의 남성성의 개념을 생물학적인 층위에서 보다는 남성상이라는 사회적 측면에서 고찰했다. 그 결과 사전트는 시터와 화가와의 전통적 관계에서 교감하거나 소통 혹은 더 나아가 그들의 삶을 관찰하며 시대적 변화를 담아내는 사회적 초상을 제시했다.

이 글은 존 밀턴의 『실낙원』 5권과 12권에 나타난 이브의 꿈을 신의 섭리를 정당화하는 매개임을 주장한다. 밀턴이 『실낙원』에서 성서와 다르게 타락 전 이브와 타락 후 이브에게 각각 두 차례 꿈을 꾸게 한 이유를 17세기 꿈에 대한 비평들을 살펴보고 이를 바탕으로 이브의 자유의지를 다룬다. 특히 밀턴의 “or” 의 사용이 서로 다른 항목을 제공할 뿐 둘 중 어느 하나를 선택하지 않음으로써 결과가 불분명해지는 불확실의 기법이라는 점에 주목하여 밀턴이 이브가 타락 전 꿈을 꾸기 전 상황에서 “or”를 사용한 것을 분석한다. 이에 따라, 이브가 타락 전 꿈에서 선악과를 따먹은 행위는 이브가 수동적이거나 사탄에 의해 타락한 것이 아니라 이브가 그녀 스스로 자유의지에 의해 행동한 것이라 읽는다. 또한 밀턴이 타락 후 이브에게도 아담과 마찬가지로 인류의 미래에 대한 꿈을 보여준 것은 이브가 신과의 관계에서 진정한 자아를 찾아가는 과정 속에 있는 존재임을 깨닫게 하려는 신의 섭리로 읽는다.

This study is aimed at applying the philosophical concept of “différance” to contemporary men’s fashion design, which could effectively show the shift in thinking. For the study method, the author examined the theoretical background of deconstruction and prepared the standard of analysis by organizing the concept of “différance,” which exists at the center of philosophy. This study selected the three most popular brands: Maison Margiela, Comme des Garcons, and Yohji Yamamoto. The results are as follows. First, there is expression of perpetual reservation emphasizing time. This includes texture, patchworks, hems with ladder, and exposure of seam that expresses the trace of time flow and delayed delivery of immediate meaning, and the expression creates delay between major and minor and leads to consistent role exchange. Second, the trace of blank that emphasizes the space gives a visual sense of weight on spares with the intentionally granted space, as well as the space that is the trace of trace and creates a sense of depth through the direction of empty space. Third, the space created in the process of wearing cloth is visualized, the structure of clothing is deconstructed, and the movement from the process recomposes the shape of space and expands the definition that enables expansion of time and space. Fourth, the undetermined relationship expresses the border of time and space visually and deconstructs time and space. The approaches are mostly constructive, demonstrating an avant-garde form of clothes-wearing to show the non-form or imbalance condition.

The purpose of this study was to examine the association nutrition education experience in regards to metabolic risk and nutrition intake in Korean adult male using the 2016~2017 Korea National Health and Nutrition Examination Survey as the reference. The study involved a total of 1,978 male subjects aged 40~64 who were classified into the 2 groups based on their nutrition education experience: Educated group (n=88) and non-educated group (n=1,890). The household income and education level of educated group were higher than those of the non-educated group. The two groups showed no significant difference in the level of fasting blood sugar, blood lipid profile including total cholesterol and triglyceride, LDL-cholesterol, and hypertension. Vitamin C intake of the educated group (127.5 mg) was higher compared to the non-educated group (88.2 mg) (p<0.05). The percentage of the subjects utilizing nutritional labels was higher in the educated group. The nutrition education experience was inversely proportional to lower Odds Ratio in hyperLDL-cholesterolemia (OR: 0.47, 95% CI: 0.36, 0.84) and HypoHDL-cholesterolemia (OR: 0.57, 95% CI: 0.37, 0.87). This result indicates that nutritional education can be used as an effective tool to avert chronic diseases and develop healthy eating habits.

The objective of this study was to compare nutrients intake, health indices, and prevalence of chronic diseases by occupation in middle-aged men, using results from National Health and Nutrition Examination Survey. The subjects were divided into two groups by their occupation (Office worker (OW) and Agri-fishery worker (AFW)) and their percentages were 75.5% and 24.5% respectively. In health-related factors, drinking rate was higher in OW (p<0.001), while smoking rate was higher in AFW (p<0.001). Walking and strength exercise were both higher in OW group. In dietary behavior, the rate of skipping breakfast and eating out was higher in OW (p<0.001). Food supplement usage were consumed by OW more than AFW (p<0.001). Daily energy intake was higher in AFW (p<0.05). There were significant differences in nutrient density per 1,000 kcal of minerals and vitamins between the two groups (p<0.05~p<0.001), except calcium, potassium, vitamin A and thiamin. In body weight, BMI, waist circumference and blood pressures, OW was higher than AFW (p<0.05~p<0.001). Whereas, HDL and LDL-cholesterol were higher in AFW (p<0.001). The prevalence of diabetes was higher in AFW (p<0.001). The results of this study can be used as data to establish nutrition and health strategies for occupation in middle-aged men.

본 연구는 남성 시술자를 통해 관리 받은 남성 고객을 대상으로 일반 미용실과 남성 미용실에 대한 이용 실태 비교와 서비스 품질 인식이 만족도 및 충성도에 미치는 영향을 확인하고자 하였다. 총 405명의 설문지를 분석 자료로 사용 하였으며, 측정 도구의 신뢰도 및 타당성을 검증하기 위해 주성 분석을 이용하였다. 서비스 품질 인식의 하위요인으로는 전문성, 친화성, 신뢰성, 지속성을 도출하였고, 만족도 및 충성도의 타당성 및 신뢰도 검증을 실시하였다. 연구 결과, 일반 미용실과 남성 전문 미용실의 헤어 관여도, 서비스 품질 인식, 만족도 및 충성도에 대한 차이가 확인되었으며, 서비스 품질 인식의 하위요인별 전문성, 친화성, 신뢰성, 지속성은 만족도, 충성도와 통계적으로 유의미한 정(+)의 상관관계가 확인되었다(p<0.01). 또한, 남성 전문 미용실은 서비스 품질 인식이 만족도와 충성도에 정(+)의 영향 을 미치며, 서비스 품질 만족도는 충성도에 정(+)을 미치는 것으로 확인되었다. 본 연구를 통하여 남성 들의 뷰티 시장에 중요한 마케팅 기초 자료로써 활용 가능성이 있음이 사료되어 진다.

This study suggests a new perspective for designing men’s tailored jackets by more carefully considering human muscle structure. For this study, we examined research regarding the construction of the tailored jacket that is based on costume history references, as well as research regarding human muscle structure that is based on human anatomy references and the analysis of recent fashion designs illustrating the human body image. Based on this research, we developed various tailored constructions that account for human muscle structure. These constructions are applied primarily to the backs of four tailored jackets, as the back of the jacket needs a mechanism to accommodate the wearer’s movement. The following conclusions have been derived from the study: First, by developing the tailored garment structure that accounts for the muscle structure of the human body, we suggest a new design direction for tailored garments. Second, we propose a new type of tailored jacket structure for the back of the jacket that incorporates an artificial muscle structure to accommodate the wearer’s activities. This new type of jacket indicates the potential for designs that use structure, particularly the structure of the human body. Finally, by using the embroidery technique, we changed the texture of the material into the shape of human muscle. Thus, we propose a design that uses three-dimensional volume to accounts for the shape of human body tissue.

본 연구는 제6기(2013년~2015년) 국민건강영양조사 결과 중에서 중년남성 882명을 대상으로 밀가루음식 주당 섭취빈도에 따른 건강관련요인, 영양소 섭취, 식행동, 건강지표의 차이를 비교하고자 하였다. 그 결과를 요약하면 다음과 같다. 1. 밀가루음식 저섭취군(54.0%)의 비율은 고섭취군(46.0%) 보다 높았다. 그리고 전체의 밀가루음식 주당 섭취빈도는 4.80회이었으며, 저섭취군(1.78회)과 고섭취군(7.83회)의 섭취빈도 간에 큰 차이를 보였다(p<0.001). 밀가루음식 종류별 섭취빈도를 보면 면류, 과자류, 빵류 순이었다. 2. 건강관련 요인에서 살펴본 월 1회 이상 음주 여부와 현재 흡연 여부, 스트레스 인지율, 1일 평균 수면시간, 1주일간 근력운동과 걷기 일수에서 밀가루 섭취빈도에 따른 유의적인 관련성과 차이는 없었다. 3. 1일 에너지 평균섭취량은 1,970.45 kcal이었고, 저섭취군 보다 고섭취군에서 약 630 kcal 정도 더 높았다(p<0.001). 그리고 고섭취군에서 상대적으로 당질 섭취비는 낮은 반면, 지방과 단백질 섭취비는 더 높았다(p<0.001). 무기질과 비타민의 1,000 kcal당 영양소 밀도에서 칼슘, 인, 나이아신을 제외하고, 모두 유의적인 차이가 있었다. 칼륨, 철분, 비타민 A, 비타민 B1, 비타민 C에서는 저섭취군의 섭취가 더 많았던 반면, 나트륨, 비타민 B2에서는 고섭취군의 섭취가 더 많았다 (p<0.01, p< 0.001). 4. 식행동에서 1일 식사횟수는 밀가루음식 저섭취군에서 고섭취군에 비해 3회 비율이 더 높아 관련성을 보였다(p<0.05). 외식빈도는 저섭취군(46.9%)보다 고섭취군(43.2%)에서 더 낮은 경향을 보였으나, 유의성은 없었다. 구입 시 영양표시 이용 여부는 고섭취군(20.5%)이 저섭취군(15.7%)에 비해 더 이용하고 있었으나, 유의적인 관련성은 아니었다. 5. 건강지표에서 신장과 체중, 허리둘레 값이 고섭취군에서 더 높은 경향이 있었으나, 신장(p<0.01)에서만 유의적인 차이가 있었다. 그리고 총콜레스테롤과 LDL-콜레스테롤에서 고섭취군이 저섭취군보다 더 높은 값을 나타내었다(p<0.01). 혈청 중성지방에서는 저섭취군이 고섭취군보다 10.5 mg/dL 정도 더 높은 값을 보였으나, 유의적인 차이는 아니었다. 본 연구결과는 국민건강영양조사 자료를 활용한 횡단면적 연구이어서 인과관계를 밝히기 어렵고, 밀가루음식 섭취량이 아닌 섭취빈도만을 가지고 연구를 행했다는 제한점이 있다. 그러나 대상자 선정에서 교란인자를 제외하였고, 통계분석에서도 보정함으로써 밀가루음식 섭취빈도와 영양소 섭취, 건강지표와의 차이를 독립적으로 측정하고자 하였다. 현재 우리나라에서는 밀가루음식의 섭취가 계속 증가되고 있어 이에 대한 우려가 있다. 실제로 본 연구에서 밀가루음식을 자주 먹는 경우 에너지 영양소의 섭취는 더 많았던 반면 나트륨과 비타민 B2를 제외한 대부분의 무기질과 비타민의 섭취는 더 적은 것으로 나타났다. 그리고 건강지표에서 총 콜레스테롤과 LDL-콜레스테롤 농도가 더 높게 나타나 우려가 현실화 되고 있음을 알 수 있었는데, 본 연구결과가 밀가루음식의 과잉 섭취 시 문제점을 알리는데 활용되었으면 한다.

The purpose of this study is to serve as a reference for creative fashion design by analyzing the types and aesthetic characteristics of trompe l’oeil in contemporary men’s fashion. This research is an empirical study that utilizes both qualitative and quantitative methods to analyze fashion design cases and research articles such as academic papers and professional books. The study covers four major men’s collections: Paris, Milan, New York, and London. The period being analyzed is from 2005 Spring/Summer, which is widely regarded as a turning point at which men’s collections began rapidly, to 2019 Spring/Summer. The study analyzes 471 photos from domestic and international websites, with the following results. Types of trompe l’oeil in contemporary male fashion are classified into four types: (1) the deconstruction of clothing forms or creation methods, (2) optical illusions that create the effect of multiple layers of clothing on a single article of clothing and the reproduction of apparel details and clothing using 2D printing or embroideries, (3) realistic patterns on garments to create a camouflage effect, and (4) articles of clothing containing body images such as the chest, trunk, or internal human anatomy. These aesthetic characteristics in men’s fashion design using types of trompe l’oeil are playful, deconstructive, and decorative features based on hyper-reality. This study aims to acknowledge trompe l’oeil as being widely used in contemporary men’s fashion as a type of formative art, playing a crucial role in creative fashion design.

The purpose of this study was to examine the effects of hemispheric damage in body composition of male adults with stroke experiences. The Fourth and Fifth Korea National Health and Nutrition Examination Surveys (KNHANES) with body composition results obtained from the DXA (dual-energy X-ray absorptiometry) assessments were used for this study. Survey data of 18 post-stroke men and 28 healthy controls were obtained. Both the lean and fat masses of the upper and lower limbs were utilized to compare for the compositions between the limbs in post-stroke subjects. In addition, the effect of exercise habit was also observed for the influence of physical activity in body composition. Mixed results in left and right limb compositions were shown between the groups. When the subjects were further divided based on walking days per week, sedentary (walk ≤2 d/wk) post-stroke group showed significantly greater fat mass and less lean mass than the physically active people (walk ≥ 3d/wk). In comparison to the healthy sedentary and physically active controls, two post-stroke groups showed greater variations. The results indicate that physical activity maintains or improve the quality of both the upper and lower limb composition in patients with post-stroke men.

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing highinvolvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s’ cosmetic involvement groups classified using qualitative and quantitative approaches.

The purpose of this study was to compare nutrient intake, health-related factors, and risk factors for metabolic syndrome and to investigate the prevalence odds ratio according to fruit and vegetable intake among middle-aged Korean men. Subjects included 1,677 men aged 40–64 years. The average intake of fruits and vegetables was 578.48±5.90 g/day. Forty-nine percent of the subjects were categorized into the deficient group based on the intake of fruits and vegetables, and the other subjects were categorized into the adequate group. There was a significant difference in the nutrient density per 1,000 kcal of energy, minerals, vitamins, and dietary fiber between the fruit and vegetable intake groups (p<0.001). In terms of health-related factors, only the current smoking rate in the deficient group (57.9%) was higher than that in the adequate group (45.4%) (p<0.001). There was no significant difference in the risk factors for metabolic syndrome between the fruit and vegetable intake groups. Proportion of serum triglycerides (42.6%) was the highest at a rate that exceeded the criteria for risk factors for metabolic syndrome, but systolic blood pressure (21.7%) showed a very low rate. The fasting blood glucose, serum triglycerides, and diastolic blood pressure were significantly higher in the deficient group than in the adequate group (p<0.05). Prevalence of metabolic syndrome was 31.2%. OR for prevalence of metabolic syndrome related to fruit and vegetable intake was 1.270 times higher in the deficient group than in the adequate group (p<0.05). Also, when the daily fruit intake was increased by 100 g, the prevalence of metabolic syndrome was reduced by 0.948 times but it was not related to the vegetable intake. The results of this study can be used as the basic data to establish the guidelines for fruit and vegetable intake for prevention of metabolic syndrome in middle-aged men.

The study investigated the relationship between body satisfaction and attitudes toward trendy clothing among men in Generation Y with fashion involvement being a mediator in that relationship. Findings suggested a negative relationship between body satisfaction and attitudes toward trendy clothing and a mediator role of fashion involvement.

This study aimed to create 3D-printed insoles for flat-footed senior men using 3D systems. 3D systems are product-manufacturing systems that use 3-dimensional technologies like 3D scanning, 3D modeling, and 3D printing. This study used a 3D scanner (NexScan2), 3D CAD programs including Rapidform, AutoCAD, SolidWorks, Nauta+ compiling program, and a 3D printer. In order to create insoles for flat-footed senior men, we analyzed horizontal sections of 3D foot scans We selected 20 flatfooted and 20 normal-footed subjects. To make the 3D insole models, we sliced nine lines on the surface of the subjects’ 3D foot scans, and plotted 144 points on the lines. We calculated the average of these 3D coordinates, then located this average within the 3D space of the AutoCAD program and created 3D sole models using the loft surface tools of the SolidWorks program. The sole models for flat feet differed from those of normal feet in the depth of the arch at the inner sideline and the big toe line. We placed the normal-footed sole model on a flat-footed sole model, and the combination of the two models resulted in the 3D insole for flat feet. We printed the 3D modeled insole using a 3D printer. The 3D printing material was an acrylic resin similar to rubber. This made the insole model flexible and wearable. This study utilized 3D systems to create 3D insoles for flat-footed seniors and this process can be applied to manufacture other items in the fashion industry as well.

이 연구에서는 생계부양자로만 여겨졌던 남성의 돌봄 참여가 요구되는 사회적 현실에서 육아 리얼리티 프로그램인 <슈퍼맨이 돌아왔다>에 주목하여 남성의 자녀 돌봄의 재현방식과 그 사회 문화적 함의를 검토하였다. 서사분석 결과 첫째, 돌봄은 여성의 본분이라는 통념에 근거해 인물 관계가 묘사되었고, 남성의 돌봄은 주로 상업화된 체험교육 시설이나 서비스, 외식업체를 이용한 소비활동으로 대체되고 있었다. 둘째, 이야기구조 분석을 통해 새로운 성역할 규범을 모색하기보 다 성별분업에 기초한 정상가족제도를 강화하는 경향을 발견하였다. 마지막으로 인터뷰와 관찰 을 통해 돌봄의 어려움이 가시화되고, 남성의 돌봄 참여가 가져온 긍정적 변화를 보여주었음에도 불구하고 텍스트의 최종의미를 고정하는 내래이션은 기혼여성의 시점에서 남성은 여성보다 돌 봄에 미숙하다는 통념을 강화하고 있었다. 결국 여성의 돌봄 책무를 경감하기보다 오락적이고, 소비주의적인 남성의 돌봄을 규범화하여 부모되기의 책무를 강화하고 있었다.

이 연구는 뉴로 마케팅의 여러 연구 기법들 중 시선추적 기술(Eye-tracking)을 이용하여 농구 경기 장면 중 남성의 동공이 전체 데이터의 3시그마 범위를 벗어난 상위 0.135 % 비율로 동공이 확장 되었을 때의 시선 관찰 및 관심도를 측정하였다. 특히 동공 크기 확장과 관련해서 시선추적 기술의 데이터 중 어느 정도의 범위일 때의 크기가 유의미하다고 밝히기는 힘들기 때문에 이 연구에서는 전체 데이터 중 상위 3시그마 범위를 동공이 확장되어지는 범위로 설정하였다. 실험에 사용된 장면은 농구 경기 중 한 상황으로 설정하였으며, 총 7,200개의 데이터 중 유효율 90 %가 넘는 유효데이터가 산출되었고 이를 통해 34명의 데이터 중 유효데이터에 해당하지 않아 사용할 수 없는 데이터를 제외한 29명의 데이터를 사용하였다. 동공의 크기를 구하기 위해 동공의 너비(Pupil Width)와 높이(Pupil Height) 값을 [동공의 크기 = 동공의 너비/2 × 동공의 높이/2 × π] 공식에 대입하였다. 분석한 결과 농구경기장 내 마케팅으로 활용되기 위해 사용된 광고판들은 크게 영향력을 끼치지 않았다. 관중으로서의 피험자들의 동공의 크기가 커졌을 때, 경기장내에 광고판 보다는 선수들 혹은 주변 배경에 주시빈도가 높았다. 이 연구를 통하여 무분별하게 광고판을 사용하기보다는 뉴로마케 팅을 이용하여 경기장내 마케팅 및 광고판 효용성을 높이는 방안의 필요성이 요구된다.

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and wordof-mouth intention. A 221 survey questionnaire was distributed to men in their 20’s and 30’s who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's α, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers’ buying behaviors.