Medical tourism has becoming a topic of increase interest for both researchers and practitioners all around the world. The current article intends to propose a conceptual framework that presents antecedents and outcomes of consumers (patients) desires to undergo medical tourism practices, as well as moderators that can strengthen or weaken the established relationships. In the future the model should be tested in cross cultural context and so contribute to give more insights for researchers and mangers of medical tourism.

While it was found that consumers’ experience on purchase intention is significantly affected by greater involvement in blogging (Hsu & Tsou, 2011), not many fashion companies use blogs to improve online consumption and relationship with their employee or customer (Fieseler & Fleck, 2013). Further, despite the growing significance of blog communication, there is a lack of understanding for the impact of accumulation of social capital in the blogosphere on the consumers’ attitude and engagement in previous research. This study is designed to address this gap, and particularly the role of three dimensions of social capital (i.e., structural, relational, and cognitive) in understanding blog user’s attitude and engagement. The purpose of this study is to investigate 1) the effect of blog user’s motivation (i.e., perceived usefulness, perceived ease of use, reputation, altruism, enjoyment, community identification) on their level of social capital within the blog 2) the influence of structural social capital and cognitive social on user’s relational social capital and 3) the impact of relational social capital on blog user’s attitude and engagement. Data was collected through a marketing research firm utilizing online survey method. With 530 usable data, the results of this study indicated enjoyment have positive significant effect on structural social capital while community identification have negative significant effect on structural social capital. For the effect of blogging motivation on cognitive social capital, the result showed positive significant effect of perceived usefulness, altruism and community identification on cognitive social capital Further, structural social capital does not have relationship with relational social capital while cognitive social capital has significant effect on relational social capital. The results also indicated that the relational social capital has influence on blogging attitude, which in turn has strong positive relationship with blogging engagement. The findings of this study contribute some useful knowledge about fashion blog and the relationships of the three social capital dimensions to the literature. Also, this study not only provides theoretical insight into understanding the influence of fashion blog user’s motivation on blogging behavior and satisfaction of needs of belong, it also exposes the influence of relationships building in blog community on user’s blogging attitude and engagement. Previous studies focused more on social influence on knowledge sharing motivation, and most of the researchers paid attention to the interaction of cognitive social capital and relational capital. This study employs the knowledge sharing motivation findings of previous studies, and it uses the effective motivation factors to test if they have the same impacts on people’s blogging behavior.

The study evaluates the influence of national culture on the relationships between tourist motivation, service interactions with hotel employees, and place attachment. These relationships are ascertained among four groups of visitors to the island of Mauritius. The overall structural model, tested on a sample of 545 visitors, indicates that motivation and service interactions are strong determinants of place attachment. Multi-group analysis shows there is no relationship between service interactions and place dependence for all four groups of visitors (German, South African, French and British). However, there are differences in the relationships between motivation, place identity and place dependence for all four groups. The findings have important implications for hotel managers, destination marketing and management, and employee training.

In service experiences, customers often look to create their own magic in the service environment, through interaction with other customers, not the producer of the experience (the provider) at all. The current study examines the bar environment, where hedonically-driven service encounter experiences are constructed, not by the provider, but by the social interactions of the consumers of the environment. The study surveys 130 consumers, measuring experiential, situational and social involvement levels in relation to consumption motivation and overall experience evaluation. The research finds that, while bar consumers are likely to be highly socially involved, they still need the company of close friends to become fully involved in the bar service experience. In addition, where atmospheric theory discusses the value of extraordinary or surprising service environments, consumers in the already hedonic bar environment may indeed prefer environments which are simply comfortable and consistent with their expectations (in regard to motivations to consume and overall positive evaluations).

It is important to learn consumers’ motivation or goal in order to understand consumer behaviors to choose specific retail stores. Likewise, we need to consider consumers’ motivation to use shopping platform in order to understand consumer behaviors to use online or mobile shopping platforms. Research on shopping motivations has been studied based on shopping value categories- utilitarian vs. hedonic one. While utilitarian motivation is associated with planned purchase behavior for a cognitive value, Hedonic motivation is involved to in compulsive purchase behavior or impulse buying for an affective value. There are two constructs, emotion and mood, in the affection. Research on hedonic motivation has focused on the regulation of emotion which has its clear cause and continues shortly. Thus the motivation of emotion regulation has a negative influence on consumer behavior such compulsive buying or impulse buying. On the other hand, mood, which has no clear awareness of its cause and continue long-term, may have different effect on consumer behaviors. The motivation of mood management is the theory applied in media consumption such as movies, music or video or online games. In the study, we suggest mobile shopping app can be one of media stimulus which improve bad mood or maintain good mood. We explore whether mood management is one of motivations to use shopping platforms and how mobile shopping platforms affect mood management behavior using Netnography, online enthnography. We gather data from observation of shopping platform and in-depth interviews of the users. The results are the following. First of all, there are four types of mood management motivation in using mobile shopping platforms. They are hedonic information searching, information building, escaping from daily routine, and self-gifting. Next, the shopping goals affect consumer perceptions toward shopping environment and context. The contexts are initial screen page and its information, payment method, product categories and so on. Finally purchase decision depends on the fit between consumers’motivation and shopping context.

The present study has investigated teaching motivation and demotivation factors on itinerant English teachers for pre-school children. A total of 119 itinerant English teachers were asked to answer a questionnaire with a 5-point Likert scale, which had 32 items for teaching motivation and 14 items for demotivation. They also responded to 8 items asking about personal background information, which were used to examine the direct influence on teachers’ (de)motivation. Factor analyses were conducted to explore (de)motivation factors. As a result, five factors emerged regarding teaching motivation: altruistic motivation, intrinsic motivation, interpersonal motivation, monetary reward, and self-improvement motivation. Four teaching demotivation factors were also identified through factor analysis: burnout, lack of self-confidence, insufficient external support, and lack of autonomy. The result of t-test and one-way ANOVA indicated that teachers’ age, marital status, and teaching experiences have influenced teaching motivation, whereas their undergraduate major and age contributed to the level of teaching demotivation. This study implies that it is necessary to provide them with systematic pre- and in-service teacher training programs in order to develop the comprehensive knowledge of early childhood education as well as to improve their overall English proficiency.

The purpose of this study was to explore how motivational factors affect Korean EFL secondary students’ motivated learning behavior using structural equation modeling (SEM). It further examined differences in the internal structure of L2 motivation over time. A total of 489 secondary school students participated in the study. Data were collected at two time points during an academic semester: in the beginning and at the end of the semester. Results of the SEM showed that students’ ideal L2 self was the strongest determinant of their motivated learning behavior at both time points for middle school students, whereas for high school students, ought-to L2 self had the strongest direct and significant impact on their motivated behavior in learning English throughout the semester. It was also found that both middle and high school students’ perceptions about the international posture of English and their parents’ involvement in English learning made indirect effects on their motivated behavior. Pedagogical implications and research suggestions are discussed.

The purpose of this study was to study how L2 motivations in both Dörnyei’s (2005, 2009) L2 Motivational Self System and Gardner’s (1985) socio-educational model were related to intrinsic and extrinsic subscales in the self-determination theory (Deci & Ryan, 1985) in Korean college contexts. This study investigated the relationships among the motivational variables by the use of the correlation method and the effects of L2 motivations on motivated behavior through multiple regression analysis. The findings showed Gardner’s (1985) integrativeness and ideal L2 self were strongly correlated with the more self-determined types of motivations, while L2 learning experience and ought-to L2 self were associated with the less self-determined ones in the self-determination theory. In addition, Dörnyei’s (2005, 2009) L2 Motivational Self System and the extrinsic motivation subscales, identified regulation and external regulation, explained Korean college students’ motivated behavior better than Gardner’s (1985) integrativeness. The theoretic discussions are made at the conclusion.

In this study, we investigated protection motivation and behavioral intention to prevent serious illnesses related to excessive sodium intake among the university students in Gyeongnam and Busan. Within the protection motivation theory (PMT) framework, a survey questionnaire was developed to measure participants’ perceptions on the severity of and the vulnerability to the threat of serious diseases due to the high sodium intake as well as the effectiveness of preventive measures (response efficacy), and the ability to perform them (self-efficacy) along with their willingness to follow recommendations (behavioral intention). Data was collected in June 2015. Study participants were divided into either low (n=117) or high (n=177) sodium intake behavior groups based on their current behaviors. Exploratory factor analysis was performed to measure construct validity and Cronbach’s alpha was calculated to check reliability of measurement items. The high sodium intake behavior group perceived higher vulnerability than the low sodium intake behavior group among four PMT factors. Differences of the other three factors were not significant between the two groups. The results of hierarchical regression analysis indicated that self-efficacy and response efficacy affected behavioral intention of high sodium intake behavior among students. Hence, development of strategies to increase self-efficacy and response efficacy are strongly recommended.

Although various studies have dealt with gambling games so far, studies on the motives of the teenager’s gambling games are still very weak. Youths experiencing gambling games have various problems like psychiatric problems like learning problem and anxiety and depression, problem in their family and problems like increase of lie, etc. To establish a prediction and a measure of this problem fundamentally, the study on why the youth joins in these gambling games is needed. The factorial experiment and reliability analysis was done in order to investigate the validity of the questionnaire and reliability. This study also use Pearson Correlation Model and Linear Regression Analysis. Consequently, external factors such as school adaptation and parental monitoring can have a greater impact than internal factors in the motives of the teenager’s gambling games. This study will contribute to prevent youth from accessing the Internet gambling games and to solute the problem from it.

The purpose of this currents study was to examine the contributions of the contributions of leadership functions, supervision, and working motivation on teachers’ performance at public elementary school in one of the sub-districts in Jambi Province, Sumatra, Indonesia. Data were collected through a questionnaire from 122 teachers. The data were analyzed by using the descriptive analysis and regression analysis techniques, assistanced by the statistical application of the SPSS release 16.0. The findings of this study indicated that the leadership function included very high category with a mean value of 3.2657, supervision with a mean of 3.2608, motivation with a mean value of 3.3465, and teachers’ performance with the mean value of 3.4447. The findings of the simple regression analysis with a single-step method (entered) also indicated that the contribution of leadership function to teachers’ performance with a value of R Square was 47.6%, the contribution of supervision to teachers’ performance with a value of R Square was 45.3%, and the contribution of work motivation to teachers’ performance with a value of R Square was 69.3%. Furthermore, the findings of multiple the regression analysis showed that the contribution of leadership function, supervision, and working motivation altogether to teachers’ performance with the value of R Square was 74.3%. This study provided information for policy makers, school leaders, researchers, and teacher educators to understand how the contributions of the contributions of leadership functions, supervision, and working motivation affect teachers’ performance.

The purpose of this study is to examine how reading motivation varies in its prediction of reading comprehension in Korean (L1) and English (L2) (with parental involvement being controlled for), and how reading motivation in each language is associated with language proficiency. Participants consisted of 289 EFL middle school students in South Korea. Three questionnaires and four language tests were employed to measure learners' reading motivation, parental involvement, language proficiency, and reading comprehension in their L1 and L2. Results indicated that L2 reading performance was positively predicted by both intrinsic motivation and grades/utility, whereas the only positive predictor of L1 reading comprehension was intrinsic motivation. Moreover, in both L1 and L2, the high-proficiency group was found to exhibit significantly stronger intrinsic and extrinsic motivation than the low group; the high group's intrinsic motivation was significantly stronger than the middle group; and the middle and low groups differed significantly in extrinsic motivation.

이 연구는 과학 영재 학생들의 지구계에 대한 지식, 중요성, 과학 동기 사이에 상관 관계를 분석하고 시사점을 얻는데 그 목적을 두고 있으며, 기존에 수행되지 않았던 내용을 다루는 탐색적 연구이다. 연구는 K 대학 부설 과학영 재교육원 소속 중등 융합과학반 학생 93명을 대상으로 지구계에 대한 지식과 중요성, 과학 동기를 분석할 수 있는 설 문지를 투입하고 지구계에 대한 지식과 중요성이 과학 동기에 미치는 영향을 상관분석과 회귀분석을 통해 결과를 도출 하였다. 그 결과, 지구계에 대한 지식은 과학 동기에 상관계수 .656으로 높은 상관을 보여주었다. 반면 지구계에 대한 중요성은 과학 동기와 .387로 다소 낮은 상관이 나왔다. 높은 상관을 보여준 지구계에 대한 지식과 과학 동기의 회귀분석을 통해 그 설명력을 분석한 결과, 과학 동기의 총 변화량의 43%를 지구계에 대한 지식이 설명함을 나타내었다. 분 석 결과를 토대로 지구계에 대한 체계적인 교육 프로그램을 개발하여 과학 영재 학생들의 수업에 적극적으로 활용한다 면 과학 동기의 유발과 함께 학습 동기와 관련된 다양한 시사점을 얻을 수 있을 것이다.

최근 각 분야에서 불거지고 있는 거짓과 위선, 그리고 불신들은 우리 사회를 멍들게 하고 있다. 이러한 시대적 상황에서 진정성 있는 리더를 요구하는 목소리가 점점 커지고 있지만, 진성 리더십에 관한 국내 연구는 아직까지 미흡한 편이다. 따라서 본 연구에서는 상사의 진정성 있는 리더십이 부하의 자아개념과 내재적 동기에 미치는 영향을 상사동일시의 매개효과를 중심으로 실증하는데 목적을 두고 있다. 8개 기업의 약 482명의 설문지를 바탕으로 검증한 연구결과는 다음과 같다. 첫째, 진성 리더십이 상사동일시에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 상사동일시 가 자아개념과 내재적 동기에 유의한 정(+)의 영향을 미치는 것으로 밝혀졌다. 셋째, 상사동일시는 진성 리더십과 자아개념 간의 관계에서 부분 매개역할을 하며, 상사동일시는 진성 리더십과 내재적 동기 간의 관계에서도 역시 부분 매개역할을 하고 있는 것으로 검증되었다. 이러한 연구결과는, 상사의 진성 리더십 의 발휘가 부하의 자아개념과 내재적 동기에 긍정적인 영향을 주기 위해서는 구성원들이 진성 리더와 자신을 동일시하는 것이 중요함을 시사하고 있다. 따라서 본 연구결과는 기업들에게 중요한 실무적 시사 점을 줄 것으로 기대된다.

Objective : This study examined the impact of a sixteen-week time-use intervention perio on the depression and rehabilitation motivation of stroke patients with psychological difficulties.Methods : Ten stroke patients who were divided into an experimental group and a control group participated in this study from May 2014 to August 2014. Depression changes were measured using a Beck Depression Inventory (BDI), and their rehabilitation motivation was evaluated using the Rehabilitation Motivation Scale.Results : The results of the present study showed that the experimental group and control group presented significant differences before and after intervention in terms of their depression and rehabilitation motivation. However, after intervention, the depression and rehabilitation motivation did not differ between the two groups.Conclusion : The results of this study indicate that time-use intervention was effective in improving the depression and rehabilitation motivation of stroke patients, and therefore time-use intervention with occupational therapy will be useful as a clinical method for improving their level of depression and rehabilitation motivation.

Objective : The purpose of this study was to verify leisure motivation and participation restrictions effect on level of leisure activity in stroke patients.Methods : Since 12 November 2014 until 19 December, we have collected a data about participation restrictions, a leisure motivation, and Korean Activity Card Sort (K-ACS) Targeting 125 inpatients/outpatients who were diagnosed with stroke that are over 55 years old. For the data analysis, we implemented a descriptive statistic, a pearson correlation coefficient, and a multiple regression analysis.Results : The study shows that the stroke patients’ level of current leisure activity showed a significant correlation with a leisure motivation and participation restrictions. The leisure motivation in subordinate area, it manifest a correlation that is significant in learn, self-development, a health, and social. And it showed a significant of personally restrictions in subordinate area of participation restrictions. The element that effects on a level of current leisure activity, it resulted as personal restrictions, learn and social of leisure motivation, the explanation ability was analysed as to 20.0%.Conclusion : Need to utilize an intervention method to maintain a healthy life in participating a leisure activity for the stroke patients, and it is needed of an approach towards restrictions elements and motivator for the leisure intervention.

The social responsibility of fashion companies has become a crucial factor considering company image and awareness. Businesses have thus increased their CSR activities. However, few studies have shown clear and consistent results regarding the effectiveness of CSR activities. Therefore, this study focuses on the evaluation of the direct effect of CSR on trust and corporate reputation including its moderation by consumer's perceived fit and motivation. A total of 284 completed questionnaires were obtained from adult consumers in the fashion market with promotional leaflets for CSR activities as stimuli. The results were as follows. First, the dimensions for CSR activities were categorized as follows: Social welfare responsibility, environment protection, economic responsibility, social regulation compliance, customer protection, and culture and arts support. Further social regulation compliance, and economic and social welfare responsibilities positively affected corporate trust and reputation. Second, the main effect of perceived CSR activities and fit on corporate trust and reputation was significant, and the interaction effects of the social welfare, environment protection, and culture and arts support of CSR activities and fit were significant. Finally, the interaction effect of perceived CSR activities and motivation on corporate trust and reputation was not significant, but the main effect was significant. Implications of how to manage and enhance the effectiveness of CSR activities are offered.

조직에서 상사에 대한 신뢰는 구성원의 내적인 동기부여는 물론이고, 지식공유, 창의성과 같은 조직경쟁력과 관련된 중요한 부분에 많은 영향을 미친다. 본 연구는 상사에 대한 구성원의 신뢰가 내재적 동기부여를 통하여 지식공유와 구성원의 창의성에 어떤 영향을 미칠 것인가를 밝히는 것을 목적으로 하였다. 실증분석을 위하여 국내 제조업 32개 한국기업을 대상으로 설문조사를 실시하였다. 연구결과는 다음과 같다. 상사에 대한 신뢰는 구성원의 내재적 동기부여를 강하게 높이는 것으로 나타났다. 상사에 대한 신뢰를 바탕으로 내적으로 동기부여 된 구성원들은 자신의 지식을 적극적으로 공유하도록 하였고, 창의적인 행동을 하는 것으로 나타났다. 내재적 동기부여는 상사신뢰와 지식공유, 상사신뢰와 구성원의 창의성 사이에서 부분적인 매개를 하는 것으로 분석되었다. 이와 같은 연구결과를 통하여 상사신뢰는 차별적 경쟁력에서 중요한 요인이 될 수 있는 지식공유, 창의성에 중요한 영향을 미치고 있음을 밝혔다. 이런 영향을 감안할 때 기업조직에서 리더(팀장/부서장)들의 신뢰로운 행동이 얼마나 중요한지에 대한 인식의 중요성과 조직관리에서 참고할 만한 의미 있는 시사점을 제공하였다.

The aim of this study is to explore the relationships between EFL learners’ reading motivation, proficiency, and strategy use. Fifty-seven students at a Korean university participated in the study. Two self-report questionnaires and a reading comprehension test were used to measure the learners’ motivation to for reading in English, reading proficiency, and reading strategy use. No significant correlation was found between reading motivation and reading strategy use or between reading motivation and reading proficiency. However, students’ performance on the test was positively related to their reported reading strategy use, showing a moderate correlation. In addition, the study found that although proficient students and less proficient students used almost the same kinds of strategies to support their reading comprehension, more proficient students used strategies more frequently than less proficient students.

The popularity of online games highlights the need for research approaches that can increase our scientific understanding of online game play experience. This paper proposes a model for examining and evaluating the ways by which factors of game motivate players and shape psychological processes. Previously, Nick Yee has done one of the most extensive and influential empirical research on motivations for play in online games. His research provides the foundation to understand what motivates people to play games and how we can improve our designs based on those findings. His factor analysis revealed ten motivational sub-components that grouped into three overarching components of achievement, social, and immersion. However, there are a handful of empirical results that were unique and did not clearly fit into Yee's motivational components, such as "making a difference", "the search for self", "the search for youth", and "the nurturance motivation", as Yee acknowledged in his paper. Therefore we developed a motivational theory of "reality integration" to encompass the cases that could not be explained by Yee's theory. While his theory was implicity focused on "escapism" (escape from reality), we found that dual and integrated perspectives of "reality integration" and "escapism" of online games are very important in understanding players' behavior and improving game design. The future goal of this research is to develop a motivational design framework for educational games or serious games.