Both employee satisfaction and loyalty play an important role in increasing the business performances of organizations in the service industry. However, the influence of TQM practices on employee satisfaction and employee loyalty has not been examined in the ICT service supply chain. This study aimed to investigate the impact of five total quality management (TQM) practices on employee satisfaction and employee loyalty in Korean ICT customer service and retail distribution organizations. Based on an empirical study of 578 respondents in a Korean ICT service company, the study examined the hypothesized relationships among TQM practices, employee satisfaction, and employee loyalty. Using structural equations modeling, it is found that TQM practices are significantly related to employee satisfaction, whereas the latter in turn influences employee loyalty. The results of analysis suggest that the ICT customer service and retail distribution organizations should concentrate on enhancing employee satisfaction of their TQM practices and creating a people-satisfied job environment.

신선편이 버섯의 유통 시 포장실태 및 관능적 품질을 파 악하기 위하여 2009년 1월~10월에 계절별로 수도권 인근 의 대형할인마트를 직접 방문하여 신선편이 버섯 제품 총 51종을 수집하여 조사하였다. 수집된 신선편이 버섯은 혼 합형과 단독형으로는 느타리버섯, 팽이버섯은 송이채 다듬 어지거나 큰느타리버섯, 표고버섯은 슬라이스나 다이스 절 단되어 바로 조리(튀김, 볶음, 전골, 육개장, 찌개 등) 에 사 용할 수 있도록 하였고 대부분이 알루미늄이나 PS, PET, nylon 등을 재료로 한 용기에 담겨 PVC 랩이나 견고한 PP, PS 덮개 형태로 포장되었으며 89%가 제조일이나 유통 기한을 표시하였다. 수집된 신선편이 버섯 제품의 관능학 적 품질 조사 결과, 갈변 발생이 심한 것이 10%, 이취 발 생이 심한 것이 4%를 차지하였으며 전체적 품질은 90%의 제품이 판매 가능한 수준이었다. 계절에 따른 관능학적 품 질에 차이를 보여 가을과 겨울에는 상품성이 높게 유지되 었으나 봄과 여름에는 갈변이나 이취 발생 억제를 위한 신 선도 관리에 유의할 필요가 있는 것으로 판단되었다.

This study was performed to evaluate antimicrobial resistance of food-borne pathogens isolated from retail meat in Korea. A total of 157 samples of beef, pork, and chicken were collected and analyzed for E. coli, Salmonella, Campylobacter. Resistances to tetracycline were declined in accord with reduced usage of tetracycline in live stock production. E. coli stains from chicken meat had higher multi-drug resistance ratio than strains from other meat. One extended spectrum beta lactamase (ESBL) producing E. coli and two ESBL producing Salmonella were identified in this study. ESBL producing Salmonella strains were confirmed to carry CTX-M-1 type genes.

This study is to explain and identify the impacts of product-related factors such as productassortment, product quality, store-related factors such as store promotion, store services, and consumerrelated factors such as customer satisfaction, trust, commitment on repurchase intention by differencesof retailing format and consumer’s demographics characteristics. A survey study was conducted to col-lect the data with the actual purchasers at some kind of retailing stores. A regression analysis was per-formed to test the research hypothesis. The results of the study show as follows: it was found that allantecedents of repurchase intention such as product assortment, product quality, store promotion, storeservices, customer satisfaction, trust, commitment on repurchase intention by differences of retailing for-mat and consumer’s demographics characteristics. But there are differences of antecedents coefficientsto repurchase intention. Therefore, marketers of distribution stores that selling agricultural productshave to enhance customer’s repurchase intention in a manner tailored to type of retailing format andcustomer's demographic characteristic factors.

One of the basic strategic decisions a retailer must make involves the determination of the assortment to offer. Product assortment planning (PAP) involves important decisions related to the determination of variety (i.e., number of categories), depth (i.e., number of stock-keeping units within a category) and service level (i.e., amount of merchandise inventory within a category) in a retailer’s product portfolio (Mantrala et al., 2009; Hübner & Kuhn, 2012). By making optimal PAP decisions, retailers hope to satisfy customers’ needs by providing the right service in the right store at the right time (Nogales & Suarez, 2005). Despite the importance of PAP, several limitations and gaps can be found in existing literature. First, existing research tends to examine analytical solutions that deal almost exclusively with questions of depth, whilst it completely fails to address issues related to variety and service levels (see for example, Mantrala et al., 2009). Second, current literature focuses on a single category of products or services and fails to examine the interplay among various categories that are offered by a retailer. Third, although in reality a retailer might have a different assortment at each store format, the academic literature has focused on determining a single assortment for a retailer, which could be viewed as either a common assortment to be carried at all stores or the solution to the PAP problem for a single store (Kök et al., 2006). Finally, Private Labels (PLs) have been widely neglected in existing PAP literature, despite the fact that retailers consider PLs as a powerful competitive tool (Nogales & Suarez, 2005). This paper corrects for omissions of existing PAP research by introducing a new innovative method, namely Differential Evolution (DE). More specifically, the proposed mechanism facilitates simultaneously, strategic PAP decisions, related to the determination of a) optimal variety of PL categories in a retail grocery store, b) optimal service level of PL merchandise within each category, and hence, c) optimal balance between PLs and National Brands (NBs) in a retailer’s product portfolio. The interrelated issue of assortment adaptation across different store formats is also considered. Differential Evolution (DE) is an evolutionary, population-based algorithm, for global optimization over continuous spaces. It was first introduced by Storn and Price (1997), and has been extensively applied to a wide domain of optimization problems due to its ability to efficiently handle non-differentiable, nonlinear and multimodal cost functions. DE is based on the Darwinian theory of Evolution (Engelbrecht, 2007). In a world with limited resources and stable populations, each individual competes with others for survival. The individuals with the best characteristics will more probably survive and reproduce. Those desirable characteristics (a) are passed on to their offspring, (b) are inherited by the subsequent generations, and (c) over time will become dominant among the population. During the production process of a child organism, random events may cause random changes to its characteristics. If these altered characteristics benefit the organism, then the likelihood of survival for the organism is increased. In accordance to this, DE works with a group (population) of candidate solutions to the problem (individuals). The algorithm searches for the global optimum through an iterative process. In each algorithm’s iteration the individuals produce offspring through crossover, and some individual’s characteristics are randomly altered through mutation. The strongest (fittest) individuals of the new population survive to the next generation. Our proposed mechanism is implemented to empirical data that have been collected for the purposes of a large-scale telephone survey research examining consumer buying behaviour in the grocery market of a European metropolitan area. A highly structured questionnaire was developed and data were collected from a random sample of 1,928 supermarket customers. The telephone survey was conducted by the Computer Assisted Telephone Interviewing (CATI) facilities of a local university. In total, we examined consumer preferences for a set of twelve product categories that are usually available in a typical supermarket. We implement our DE algorithm to find optimal solutions (i.e., PL service level per category) in the entire dataset and for three store-formats separately (i.e., large supermarkets, discount supermarkets, small local supermarkets). The derived optimal solution for the entire dataset suggests that retailers should mainly focus their efforts on providing extensive PL service levels in product categories such as disposable paper products and packaged foods, and also maintain a decent PL presence in categories such as bakery, laundry, household cleaning products, tea-coffee, and non-alcoholic beverages. On the other hand, the introduction of PLs in categories such as frozen foods, personal hygiene products and clothing products would not be advisable. Regarding the adaptation of PL service levels across store formats, interesting conclusions can be drawn. For example, managers of large mainstream supermarket chains must offer extensive PL service levels in categories such as disposable paper products and packaged foods, whilst they should maintain a decent PL presence in categories such as laundry and dairy products. In line with our expectations, discount retailers are expected to provide broader varieties of PLs, because in addition to the PL categories offered by mainstream supermarkets, discounters must also provide extensive PL service levels in household cleaning products. It is suggested that discounters not only must offer broader varieties of PLs, but also more extensive service levels within those varieties. Finally, the derived optimal PL service levels in most product categories of local supermarket chains are extremely low. This finding indicates that local grocery stores should concentrate their efforts in providing a narrow variety of PLs, by focusing on few categories, such as packaged food and laundry products. In the light of the entire discussion, we suggest that evolutionary analysis can reveal exciting opportunities not merely for new research, but for novel, revolutionary views of market behavior.

Recently, the influence and importance of the IT industry has been increasing. Retailing has been focusing on the functional retail sale of product. However, the needs of companies are focusing on the retail sectors due to the development of digital technology, diverse types of trends, recent trends in consumption patterns, the globalization of the retail market and liberalization of the market. This study examined the effects of IT shopping service quality on consumer's customer loyalty and satisfaction.The purpose of this study is to examine fashion brand's ideal IT shopping service quality on consumer perception and to identify service quality attributes on IT shopping service environment. Therefore, this study will be unable to identify how to improve the quality of IT shopping service and future effects. The research methods are as follow. In the 1st stage, previous advanced studies on fashion brands are explored. Based on this, archival data related to fashion brand are implemented. In the second stage, the first of in-depth interviews method (FGI) and survey are conducted by targeting experts of the fashion industry and customers as a form of survey research. The survey results from 300 college students suggest three dimensions of IT service quality: interaction quality, environmental quality, and outcome quality do have significant impacts on off line customer’s perceived value and loyalty. Both utilitarian and hedonic values are positively related to customer loyalty, and satisfaction. This study concludes with discussions of managerial implications and directions for future research. There is limited research on the domestic fashion retailer IT based shopping service quality measurement. (IT-based services that are not widely spread in Korea). This research will guide the importance of IT shopping service activities and highly recognized variables to consumers, circumstance variables, individual variables Lastly, the study is expected to provide useful information on brand strategy information and management for corporate’s expecting performance.

In the past few decades, much attention has been focused on corporate social responsibility (CSR) (Dahlrud, 2008; McWilliams & Siegel, 2001; Maignan & Ralston, 2002; Montiel, 2008), consumer responses to CSR initiatives (Brown & Dacin, 1997; Sen & Bhattacharya, 2001) and more recently, employee attitudes towards CSR (Kim et al., 2010; Michailides & Lipsett, 2012; Rupp et al., 2006; Zhu et al., 2012). Although awareness of environmental sustainability has increased over the past few decades, the current market share of sustainable products remains low. Because of their market position, large-scale and high- volume customer interactions (Vella et al., 2009), supermarkets appear to be appropriate venues for investigating perceived sustainability initiatives (Hampl & Loock, 2013). Our study examined the extent to which supermarkets are perceived to have embedded sustainability initiatives in their marketing strategies and to have taken sustainable tactical measures on the store floor. In addition, the study considered the roles played by social identification (as an indicator for intrinsic motives) and by perceived external prestige (as an indicator for extrinsic motives). Based on a literature review and semi-structured qualitative interviews with the chief executive officers (CEOs) of Dutch supermarkets (n = 8), we conducted an online panel survey among the managers of these supermarkets (n = 99). The results of the qualitative study show that although CEOs’ opinions differed regarding the relevance of sustainability, the majority of CEOs indicated that the implementation of a sustainability strategy is strongly dependent on the intrinsic motivation of board members, the family business in general or local entrepreneurs (supermarket managers). Specifically, the role of the supermarket manager was recognized as important concerning sustainability initiatives on the shop floor. The results of the quantitative study show the positive impacts of managers’ social identification with a sustainable consumer group and managers’ perceived external prestige on the perceived environmental sustainability initiatives of Dutch supermarkets. The study finds that managers’ social identifications are powerful ways to engender employee loyalty. Moreover, organizations that are perceived to have more external prestige are perceived as being more capable of developing sustainability policies.

The ability to succeed in a competitive market means to respond flexibly to difficult market demands by setting appropriate price, quality, and not least by creating a favourable environment for cultural, but also attractive shopping at a point of sale. Thanks to the innovative interdisciplinary approach using neuromarketing, we can create effective marketing strategies and thereby stimulate human emotions through which it is possible to achieve an increase in the number of deals, multiply revenue and improve the ability to stimulate a purchase. Commercial spaces are becoming more sophisticated day by day and the results of several surveys of consumer behaviour show that more than half of decisions 50-80% related to purchases are made on the point of sale and 80% are realized on the basis of positive emotions. An emotion is a complex processing of phenomena or situations which is determined by the relationship between their objective characteristics and needs of the subject. The element of lighting in shops also influences positive emotions of consumers being able to increase or decrease the sales. Lighting is the only factor that can be accurately measured and controlled. Accent lighting of a modern shop is largely involved in the overall design and the resultant atmosphere of the shop, playing a crucial role in presenting different kinds of goods. The use of accent lighting can draw the customer's attention to a specific part of retail space and achieve the overall harmonization of the shop. For some goods (fresh unpackaged food) lighting is not only powerful, but also the only marketing tool. The main objective of this paper is to clarify the influence of various types of accent lighting (different colour temperature, intensity) on the brain activity of respondents and their resultant emotional state (arousal / valence). Cortical brain activity was recorded via a wireless 14 channel electroencephalograph. The object of investigation is the impact of accent lighting in the section of fresh food (fruit, vegetables, bread, pastry). In the end of the article we explain how neuroscience can be used for a better understanding of consumer perception of accent lighting in the food market.

In this research, the factors determining the purchase of a product that has been launched as the line extensions of different retail business formats are clarified not only through the purchases of competitor brands, but also through the views of the webpage of the parent brand.Research on the evaluation of line extensions has clarified such relationships as the success or failure of an extension brand and the strength of the parent brand (Reddy et al., 1994), trial and repeat purchases of the extension brand and purchase frequencies of the parent brand (Kim and Sullivan, 1998), the cannibalization of the parent brand by the extension brand (Lomax and McWilliam, 2001), and the interdependence of the extension brand and the parent brand (Sinapuelas et al., 2010). Previous analyses of the factors determining a line extension and their evaluations assumed that consumer purchasing behavior took place within the same retail business format and within a store; as a result, these analyses focused on consumer purchase history data. In this research, in addition to data on the purchase histories of consumers, an attempt was made to ascertain the factors determining a line extension for the horizontal actions of consumers across different retail business formats and stores by applying single-source data, supplemented by data on the access histories of targeted consumer webpages. Specifically, with the specialty coffee shops of Tully’s Coffee (subsequently, TS) and Starbucks Coffee (subsequently, SB) as subjects of the analysis, a binominal logistic regression analysis was applied to investigate the question of whether the purchase or non-purchase of products that these shops launched for convenience stores could be explained by the types of views of the webpages of each of the coffee shops that became the parent brands. The analysis employed single-source data on purchase histories and webpage access histories within i-SSP (Intage Single Source Panel), provided by Intage Inc. The investigation period was the 10 months, from October 2012 to July 2013. As a result of this analysis, the following were established: (1) For both TS and SB, purchases of the extension brands could not be promoted only from the views of the webpage of the extension brands; (2) for both TS and SB, the views of the product webpages of the parent brands promoted purchases of the extension brands; and (3) for SB only, the views of its shop webpage promoted purchases of its extension brand. These are findings that cannot be established using only data on either consumer purchase histories or webpage-access histories. In an analysis of a line extension, they can be ascertained only from webpage access that is related to the parent brand from the direction ascertained for past purchases of competitor products.

The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models and measurement scales. This study aims to compare the external validity of the two prominent CBBE models in the fashion retail industry; those introduced by Yoo and Donthu (2011) based on Aaker (1991)’s CBBE concept and Nam et al. (2011). In order to make this comparison, the study collected data from 285 respondents in Turkey. Research findings show that Nam et al.’s (2011) CBBE model is, in the fashion industry context, the more reliable and valid. When the concept of “brand awareness” is included in this model, the psychometric properties of the model are improved.

According to the development of information technology (IT) and new media, customers’ needs have changed to seek not only high quality goods but also a differentiated service in retail stores (Lee & Shin, 2011). For this reason, fashion retail stores started to provide an interesting service by setting up an IT machine or a gadget in the stores. Thereby, customers can get the information or have a special experience while they shop fashion goods. IT shopping service is defined as using technology in retail stores to enhance interaction between retailers and customers. Retailers have tried several types of IT shopping services, which offer information or experience with a high or low level of technology. Informative IT shopping service provides various and useful information, which is related to each product such as size, color, contents, stock, location and fashion styling. Retailers use experiential IT shopping service as an emotional appeal that gives direct experience to customers in some way or other such as watching or acting in a virtual situation. Also, as technology develops, IT shopping services are embodied with diverse technology that are simple or complexity. Some are easy to use with one button and shows 2D images only, but some have a lot of contents such as video clips, SNS share service, showing 3D images, and implementing augment reality. We saw customer responses on the attributes of IT shopping service (informative vs. experimental) x technology level of IT shopping service (high vs. low) x fashion innovativeness/technology innovativeness (high vs. low) This study aims to see the effect of the attributes of IT shopping service and the level of technology on procedure satisfaction and outcome satisfaction, and the moderating effect of perceived enjoyment and perceived complexity. Furthermore, this study will see whether these effects affect visit intention. In this study, the experimental design was adopted as the main methodology, and a total of four stimuli types were selected: 1) informative x high technology 2) informative x low technology 3) experiential x high technology 4) experiential x low technology. The common element, which all types of stimuli have, is a digital touch screen since it is a general equipment nowadays, and the common fashion good for all types is a black blazer. The type of informative service only has the information (size range, color assortment, contents, stock) about selected fashion good with its image. High technology in informative service shows the image with 3D simulation that can help to see 360° of the blazer, and styling tips including a video clip. Moreover, it helps to share the information with friends via SNS. Low technology in informative service only shows a front side of the blazer and presents a store map for customers to find a product they want to try. The types of experiential service draw customer participation providing a picture of customers that are trying on clothes. Experiential service use augment reality (AR) as a high technology and take the back side of customers picture as low technology. For the manipulation check, 18 graduate students in total viewed for each type, and the total sample comprises 387 college students via survey instrument. All hypotheses were tested using AMOS and SPSS 18.0. The main findings of this study are as follows: depending on type of the attributes of IT shopping service and the level of technology affect perceived enjoyment and perceived complexity differently, and there were significant mediating effect of perceived variables toward IT shopping service on procedure satisfaction, outcome satisfaction, and visit intention. Implications for usefulness and role of the IT shopping service in fashion retail stores are provided. And also, limitation of this study and future study are suggested.

Learning-orientation and trustworthiness are two important components of corporate image in Asian societies. This paper examines consumers’ perceived learning-orientation and trustworthiness of retailers in Hong Kong with a survey of 909 respondents. The results of a structural equation model show that learning orientation and trustworthiness are two distinctive attributes of a positive corporate image. Advertising creativity correlates positively with building a learning-oriented corporate image, while advertising believability correlates positively with building a trustworthy corporate image. The two perceived corporate images in turn positively associate with brand awareness and purchase intention respectively. Corporates which are perceived as learning-oriented recorded higher awareness, while consumers reported that they are more likely to patronize in companies which they found trustworthy. In summary, this research demonstrates the influence of advertising and promotion strategies (i.e. creativity vs. believability) on the perception of corporate’s image, and subsequently, on brand persuasiveness (i.e. brand awareness and purchase intention).This research has both theoretical contributions and managerial implications. It contributes to the existing corporate image literature by establishing the antecedents and consequences of building a learning-oriented and trustworthy corporate image. The research also provides practical implications to marketers. Specifically, the findings suggest that if a company aims to enhance consumers’ awareness about its branding, more attention should be put on developing creative advertising so as to build a learning-oriented corporate image. Alternatively, if a company aims to increase consumers’ purchase intention, more effort should be put on developing advertising with high believability so as to build a trustworthy corporate image.

Market potential for a line of retail trade within a geographic market has been defined as the difference between (i) actual sales of the line of trade in the geographic market and (ii) potential sales based on the marketing environment, current retailers’ marketing efforts, and competition from related lines of trade and nearby geographic markets (Ingene and Takahashi 2012). In this current research we examine the rate of change of retail market potential in Japan over a sixteen year span (1991-2007).We theoretically address, and empirically estimate, key factors that affect the rate of change of retail sales per household in four major lines of retail trade: frequently purchased consumables (food and drink), less frequently bought non-durables (apparel, shoes and dry goods), and infrequently acquired durable goods that range from moderately costly (furniture) to truly expensive (autos). Information on these lines is drawn from the Japanese Retail Trade Censuses of 1991 and 2007 at the Industrial Classification (IC) level. We examine Dry Goods, Apparel and Accessory stores (largely clothing, shoe, linen and accessories (IC 56; Share of retail trade in 2007: 8%)); Food and Beverage stores (primarily grocery, liquor, and specialty food stores (IC 57; Share of retail trade: 30%)); Furniture, Household Utensils, and Appliances (IC 59; Share of retail trade: 9%); and Motor Vehicles and Bicycle stores (IC 58; Share of retail trade: 12%). Note that because our measure is sales, autos dominate in the IC 58 category. These four lines of trade collectively comprise about 60% (1991: 62%, 2007: 58%) of all retail sales. We previously explored determinants of the absolute value of retail sales per household in these lines of retail trade (Ingene and Takahashi 2013). However, this research deals with the rate of change of retail sales per household. Thus, we explain differences in change of retail market potential among 528 Japanese cities, in all 47 prefectures, that are home to over 75% of Japan’s people. According to our previous study (Ingene and Takahashi 2013), retail sales are determined by three fundamental factors: the Market Environment (which is beyond the control of retail managers), Intertype Competition (which is influenced, but not controlled, by managers in the line of trade), and the Marketing Mix in each line of trade (which is set by managers). The essence of our argument is that the Market Environment determines a base level of rate of change in sales per household. Intertype Competition takes sales away from the focal lines of trade. Finally, the Marketing Mix in each line of trade augments sales (a) by appealing to customers and (b) by countering the negative impact of Intertype Competition.Turning to our empirical model (Figure 1), we include seven variables in the Market Environment that are measured by their rate of change between 1991 and 2007: per capita income, home size in square meters (a proxy for household wealth), population growth, daytime population relative to residential population, auto ownership per capita (a proxy for mobility), distance to the prefecture’s capital city (a proxy for out-shopping), and newspapers per capita. We expect each of these independent variables to increase our dependent variable: retail sales per household.For the Marketing Mix we measure three variables in terms of their rate of change in the same time period: average square meters of selling space per store (a proxy for assortment), employees per square meter of selling space (a proxy for service), and number of stores per 1000 people (a proxy for locational convenience); each of them should increase retail sales per household in its line of trade, but not in other lines (e.g., the marketing mix for Food stores should only affect food sales per household).For Intertype Competition we use General Merchandise Stores (largely department stores and supercenters (IC55; Share of retail trade in 2007: 12%)) that, in Japan, directly compete with Clothing, Furniture and Food stores. We focus on the same three variables (assortment, service, and access); they are expected to be inversely related to the rate of change in sales per household in the lines with which they compete. There is no intertype competition in our Motor Vehicle regressions. In the first stage of our analysis we use the change of the Market Environment to explain the variation in the rate of change in retail sales per household and four lines of trade (i.e., four regressions). The Market Environment generates adjusted R2’s of 2% (Clothing) to 25% (Autos).In our second-stage analysis our dependent variable is the residuals from the first-stage regressions. Here we include the Marketing Mix and Intertype Competition variables as explanatory; they account for 2% (Autos) to 43% (Clothing) of the variation in the first-stage residuals. Taking the two stages together, we are able to explain26% (Autos) to 54% (Food) of the variation in retail sales per capita across the four lines of trade. We make four contributions with our empirical research. First, we investigate data from two censuses that span a sixteen year period; few previous studies have examined changes in retail structure over time (e.g., Hall, et al. 1961). Second, we demonstrate the time-variant stability of the Marketing Mix variables. Third, we show the importance of intertype competition – although in our data it appears that only the Food and Beverage category experiences significant intertype competition. Fourth, we examine retailing in Japan; the world’s third largest economy has rarely been the focus of retail trade studies.

This study examines an unexplored area in services—namely, the existence of inauthentic retail establishments. These fake establishments, which mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald’s, 7-Eleven, Apple, and others, prevail across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with inauthentic retail establishments, and that some inauthentic retailers are building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future parties for costly litigation. That is, the authors suggests that authentic retail organizations should target their inauthentic competitors as possible joint venture partners, especially because these competitors have the ability to mimic authentic operations by operating counterfeit schemes.

The aim of this study was to develop the production of crossbred pigs suitable to the Korean consumers’demand. Crossbred (Jeju native pig × Landrace) pigs (n=175) at the age of 200 days, approximately classified into three slaughter weight groups (59~95 kg, 96~110 kg and 111~148 kg) were used to investigate the carcass traits and retail cuts characteristics. We have chosen longissimus dorsi, triceps brachii, biceps femoris, semimembranosus muscles, shoulder butt, thoracic vertebra (5-11th) and last thoracic vertebra for investigations of aforementioned parameters. The results showed that the 111~148 kg group had larger loin area, higher scores for meat color, quality and carcass grade than the other remaining groups (p<0.05). Weights of shoulder butt, rib, picnic shoulder, loin, belly, tenderloin, ham retail cuts, lean meat, fat and bone increased with increasing carcass weight (p<0.05). Ratios of shoulder butt, picnic shoulder, tenderloin, ham, lean meat, skin and bone in the 59~95 kg group were higher than that of the other groups (p<0.05). Ratios of belly in the 96~110 kg group were higher than that in the 59~95 kg group (p<0.05) but similar to the ratios of the 111~148 kg group. Total length, longest length and shortest length of belly increased with increasing carcass weight (p<0.05). Additionally, the longest width and shortest width of belly in 59~95 kg group were lower (p<0.05) than that in the other remaining groups. Length of shoulder butt increased with increasing carcass weight (p<0.05) whereas, the width of shoulder butt showed no differences between the groups. Weights of triceps brachii of picnic shoulder, biceps femoris and semimembranosus muscles of ham increased with increasing carcass weight (p<0.05). Overall, the crossbred pigs of 111~148 kg group possessed better quality and carcass grade however, the yield of belly in 96~110 kg group was higher than the other groups. Based on the consumption preference of Korean consumers therefore, the slaughter weight of crossbred pigs at ≥96 kg could produce higher economic benefit.

This study was performed to evaluate antimicrobial resistance of food-borne pathogens isolated from retail meat in Korea. A total of 157 samples of beef, pork, and chicken were collected and analyzed for E. coli, Salmonella, Campylobacter. Resistances to tetracycline were declined in accord with reduced usage of tetracycline in live stock production. E. coli stains from chicken meat had higher multi-drug resistance ratio than strains from other meat. One extended spectrum beta lactamase (ESBL) producing E. coli and two ESBL producing Salmonella were identified in this study. ESBL producing Salmonella strains were confirmed to carry CTX-M-1 type genes.

This paper makes a detailed comparison between two metrics designed for measuring customer’s satisfaction in the retail industry. The first metric, which is called the customer service level, has not been widely used due to the intrinsic requirement on the parameter assumption(s) of the demand distribution. Unlike the customer service level metric the in stock ratio metric does not require any requirements on the demand distribution. And the in stock ratio metric is also very easy to understand the meaning. To develop the detailed planning activities for business with the in stock ratio metric on hand one should collect some information as following : 1) POS (Point of sales) data, 2) Inventory Data 3) Inventory Trend.

연구결과의 요약 및 논의 본 연구에서는 농식품의 주요 소비자판매처인 대형할인점과 대형슈퍼마켓을 대상으로 품질 및 고객서비스만족과 구매의 경제적 가치만족이 점포신뢰와 재구매의도에 미치는 영향력을 장기관계지향고객과 단기거래지향고객으로 분류하여 검증하였다. 분석결과, 대형할인점의 장기관계지향고객의 경우 품질 및고객서비스만족은 점포신뢰에 그리고 구매의 경제적가치만족은 점포신뢰와 재구매의도에 영향을 주었고, 점포신뢰는 재구매의도에 영향을 주는 것으로 나타난 반면 단기거래지향고객의 경우 구매의 경제적가치만족 만이 점포신뢰에 영향을 주는것으로 확인되었다. 그러나 대형마트 장기간 관계지향고객에서는 구매의 경제적가치만족이 점포신뢰에 영향을 줌으로써재구매의도를 형성한 반면 단기지향고객에서는 구매의 경제적가치만족과 점포신뢰가 동시에 재구매의도에 영향을 주는 것으로 확인되었다. 이상의 연구결과를 바탕으로 다음과 같은 논의를 할 수 있다. 첫째, 대형할인점의 경우 장기관계지향고객은 점포 내 제품의 품질과 고객서비스 수준 그리고 구매 시경제적 가치 등 모든 요소를 고려하여 점포에 대하여 만족하게 되며, 또한 점포가 이들 만족요인을 고객에게 제대로 제공할 때 이용하는 점포에 대하여 신뢰하고 재구매의도를 강력하게 나타난다는 것을 알 수 있다. 따라서 장기간 관계지향고객에게는 점포에 대한 만족수준을 높이는 것이 중요하다. 구체적으로는 최신 정보기술(information technology)을 활용하여이용 고객의 데이터베이스를 구축하고, 개인화된 고객의 특성과 구매행동에 관한 정보를 축적하여 관계지향고객을 선정 한후 이들에게 제품 및 서비스에 대한 정보 및 가격과 판매촉진에 관한 정보를 DM(direct mail)이나 홈페이지에 적극적으로제시함으로써 점포이미지를 높이고 표적고객의 욕구를 충족시켜 점포에 대한 신뢰와 반복구매를 높일 수 있다. 그러나 단기거래지향고객은 구매 시 단지 가격구조나 판촉행사를 통한경제적 가치만을 고려하기 때문에 제조업체 브랜드(national brand)보다는 유통업체 브랜드(private brand)상품을 제시하여가격매력성을 높이고, 시간대별 판촉행사를 통해 고객의 점포에 대한 신뢰를 유도할 필요가 있다. 둘째, 대형슈퍼마켓에서는 관계지향고객이나 거래지향고객 모두가 구매의 경제적가치만을 우선적으로 고려하므로 가격정책에 역점을 둘 필요가 있다. 그러나 장기관계지향고객은 점포신뢰를 통해 반복구매의도를 형성하지만 단기거래지향고객은 직접적으로 재구매의도를 나타내므로 고객의 성향에 따라 분류하여 관리할 필요가있다. 즉 관계지향고객에게는 가격정책을 통하여 점포신뢰를꾀하여야 할 것이며, 거래지향고객에게는 판촉행사나 저가격정책 등으로 직접적인 반복구매를 유도해야 할 것이다.

The objective of this study was to analyze contents of trans fatty acid and cholesterol of bakery products (bread: 17, pastry: 20, and whipping cream cake: 17) sold at retail in Seoul area. The average values of crude fat contents in bakery products were as follows [mean (minimum-maximum), %)]; bread 6.46 (3.51~8.69), pastry 16.23 (3.55~25.56), and whipping cream cake 16.26 (8.61~31.58). Palmitic acid was the most abundant fatty acid in these products. The average values of saturated fat (SFA) contents and unsaturated fat acid (USFA) contents in these items were as follows [(mean SFA ± SD%] bread (54.04 ± 5.27), pastry (53.41 ± 4.80), and whipping cream cake (70.09 ± 8.64). The high contents of trans fatty acid was analyzed in whipping cream cake. The average values of cholesterol contents in bakery products were as follows [mean (minimum-maximum), %)]; bread 2.36 (0.0~12.86), pastry 8.11 (0.0~42.80), and whipping cream cake 30.55(0.0~132.99).