Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers’ perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers’ perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city’s non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

본 연구는 공식적 리더에 초점을 두는 팔로워십이 팀 구성원들간에 수평적, 집합적으로 발휘하는 공유리더십에 미치는 효과를 밝히고자 하였다. 이는 현대 조직에서 역할과 책임을 공유하는 분산된 리더십(distributed leadership)을 확대하는 흐름에 부응하는 구성원의 행동을 찾고자 함이다. 그 과정에서 최근의 정보통신기술의 변화에 따라 증가하는 업무환경 특성을 반영하는 업무 가상성(virtuality)의 조절효과를 검증하였다. 가상성은 비대면 업무환경에서 시간과 공간의 제약을 극복하는 데 기여를 하고 있는 지원적 기술이지만, 리더십을 공유하는 과정에서는 팔로워십의 효과를 약화시킬 가능성을 밝히고자 하였다. 부하의 변화지향적 가치는 최근 조직에서 중요시하는 것으로, 이 가치는관계적 관점에서 조작화하여 조절효과를 검증하였다. 공식적 리더인 팀장과 비교하여, 부하의 변화지향적 가치가 높을 때 팔로워십-공유리더십 관계를 촉진하는 조절효과를 보았다. 부하의 변화지향적 가치가 더 높아서 불일치할 때, 팔로워십에 의해 구성원들이 공유리더십을 보다 원활하게 발휘하는 현상을 검증하고자 한 것이다. 본 연구를 수행하기 위해 국내 다양한 조직의 근로자 305명을 대상으로 설문을 수집하였다. 수집한 자료를 바탕으로 위계적 다중회귀분석을 실시한 결과, 팔로워십 행동이 공유리더십에 정적인 영향을 미치는 것으로 나타났으며, 팔로워십과 공유리더십의 관계에서 가상성의 조절효과가 유의하게 나타났다. 또한, 변화지향적 가치의 조절효과도 유의미한 것으로 나타났으며, 부하의 변화적 가치가 리더보다 더 높을 때 팔로워십을 통한 공유리더십을 더 강하게 발휘하는 패턴으로 나타났다. 연구결과를 토대로 본 연구의 학문적 시사점과 실무적 시사점을 제시하고, 제한점과 향후 연구에 대한 시사점을 제시하였다.

출연기관은 국가 발전을 위한 연구개발을 수행하는 역할을 수행하고 있다. 최근 환경 등의 사회적 이슈가 확대되면서 출연연의 사회적 책임에 대한 인식도 강조되어가고 있다. 그 결과 출연연이 기본 연구개발의 가치 창출뿐만 아니라 사회적 공헌 또는 기여를 통하여 사회와 더불어 공존하면서 지속가능한 성장을 추구해야 할 필요성이 제기되고 있다. 본 논문은 출연연 이해당사자 교육성과에 대하여 공유가치창출(CSV)의 지표들을 분석하고 도입 시 고려해야 할 정책방안들을 제안한다

The purpose of this study was to empirically examine the effects of salespeople's self-determination, shared value; and communication satisfaction on their job satisfaction, organizational commitment, and turnover intention in a fashion company. Questionnaires were administered to 475 salespeople who worked in fashion shop at the time of the study. The data was analyzed via factor analysis, correlation analysis, and a structural equation model. The results indicated that self-determination was extracted as autonomy, competence, and relatedness. Only the relatedness of self-determination factors was positively correlated with formal and informal communication satisfaction. In addition, recognizing hared value was positively correlated with formal and informal communication satisfaction; whereas, the practice of shared value was positively correlated with formal, but not informal communication satisfaction. Formal communication satisfaction was significantly correlated with job satisfaction and organizational commitment. Conversely, informal communication satisfaction was significantly correlated with job satisfaction, but was not related to organizational commitment. Finally, job satisfaction was significantly correlated with organizational commitment and negatively correlated with turnover intention. Moreover, organizational commitment was negatively correlated with turnover intention. The implications of this research for human resources management within fashion companies are discussed in the concluding section of this paper.

Now the frame for the Corporate Social Responsibility (CSR) in any industry is shifting to Creating Shared Value(CSV). The tremendous profits made in the fashion industry create the temptation to engage in illegal or unethical behavior. When producers, manufacturers, models or consumers are being exploited or treated unfairly, fashion industry has a legal and ethical responsibility to change the situation. Based on issues stated below, therefore, there is an urging need for the CSV in fashion industry. 1) First, eco-friendly issue for the fashion industry matters. The materials, transportation and production that are involved in the fashion industry all have an impact on the environment. Many synthetic materials are derived from petroleum, while many more natural materials are grown on land that could be used for food production. 2) Marketing for fashion seduces people into buying things that they don't need, rather than merely informing them of a product's availability. Advertising and fashion both encourage people to consume as much as possible. New fashions are widely advertised as better than whatever came before. 3) Protection of the fashion design covers the most frequent and important issue now. The main appeal of many fashionable accessories is the brand name. A Gucci bag can be sold for many times more than an identical bag made by a competitor. Forgers take advantage of this fact by creating cheap knock-offs and illegally adding the names of famous and expensive fashion houses. 4) Networking in the fashion industry is another focal point. To survive in a competitive field, fashion firms have to deploy their strategic networking policy in order to sustain long-term relationships with their suppliers, which means the increase of transaction-specific investments on both sides, increase of the years of relationships with suppliers, and reduction of supplier base.