목적: 본 연구는 COVID-19의 대유행 동안 20~30대 성인을 대상으로 컴퓨터시각증후군 (CVS, computer vision syndrome) 관련 눈의 자각증상과 시력 관련 불편감을 파악하고, 눈 건강을 위해 사용하는 예방법을 알아보고자 하였다. 방법 : 2021년 12월부터 2022년 2월까지 안경 또는 콘택트렌즈 처방과 상담을 위해 일개 안경원에 내원 했던 20~30대 성인 중에서 전신질환 및 안질환, 안과적 수술 경험이 없는 150명을 대상으로 하였다. 연구도구는 대상자의 일반적인 특성(3문항), CVS 자각증상(16문항), 시력 관리(2문항), 눈의 조절기능 이상(2문항), 청색광 차단 안경사용(2문항), 근거리교정(1문항)으로 총 26문항으로 구성된 설문지를 이용하였다. 결과 : 전체 대상자들의 CVS 자각증상은 “눈물이 많이 발생한다”가 109명(72.7%)으로 가장 높은 빈도를 보였 고, 그다음은 “눈이 아프다”가 104명(69.3%)으로 나타났다. CVS 자각증상 중 시력 관련 자각증상은 “사물이 흐 려보인다”가 106명(70.7%)으로 가장 많았다. 시력 관리방법으로는 “시력의 저하를 느껴서”가 105명(70.0%)으로 가장 많았고, 청색광 차단 안경 사용하는 대상자는 150명(84.7%)으로 80% 이상의 대상자들이 기능을 넣어서 사 용하고 있다. 결론 : CVS 자각증상 16문항 중 14문항에서 50% 이상으로 나타났다. 청색광 차단 안경을 사용하지 않는 대상 자는 CVS 자각증상 중 시력과 관련된 “시력이 나빠지는 것 같다”가 69.6%로 가장 높게 나타났다. COVID-19 대 유행 동안 자각적인 불편증상과 시력저하를 호소하는 대상자가 높게 나타나고 있다. 따라서 안경처방 시 생활환 경, 사용시간 및 자각적 증상에 대하여 문진이 필요하다고 생각된다.

본 연구는 뷰티 인플루언서 마케팅의 중요한 소비계층인 20-30대 여성 소비자를 대상으로 뷰티 인플루언서의 특성이 메이크업행동과 색조화장품 구매의도에 어떠한 영향을 미치는지 규명하고자 하였다. 더불어 뷰티 인플루언서를 활용한 색조화장품 마케팅 및 시장 확대에 도움이 되는 기초정보를 제공하기 위해 수행되었다. 설문지는 서울 및 수도권 지역에 총 563부를 배포하였으며, 최종 531부를 분석 자료로 사용하였다. 연구 결과, 인구통계학적 특성(연령별)에 따른 뷰티 인플루언서 특성의 영향 요인은 신뢰도, 전문도에 따라 차이가 있는 것을 확인하였다. 뷰티 인플루언서 특성의 하위요인별 신뢰도와 전달능력은 모든 메이크업행동에 정(+)의 영향, 전문도는 베이스 메이크업에만 정(+)의 영향, 색조화장품 구매의도에는 신뢰도, 전달능력, 매력도가 정(+)의 영향을 미치는 것으로 나타났으며, 그 중 신뢰도가 가장 큰 정(+) 의 영향을 미치는 것으로 나타났다. 따라서 뷰티 인플루언서 특성을 바탕으로 소비자와 소통·공감하고, 보다 다양한 메이크업 및 색조화장품 관련 정보를 더욱 정직하게 전달함으로써 장기적인 관계 유지를 위해 노력해야 할 것이다.

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person’s role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.

In this study, the Korea National Health and Nutrition Examination Survey in 2016 examined the nutrient and food intake of women in their 20s and 30s according to the number of meals a day, and the results were as follows: The study included 256 women in their 20s and 474 women in their 30s. Women in their 20s and 30s ate two meals a day, indicating that the notion of three meals a day was gradually changing to two to three meals a day. Those in their 20s and 30s who eat one, two or three meals a day were consuming less than the estimated energy requirement of the DRI for Koreans 2015. The vitamin A and C were eating less than the recommended intake in all meals. In the case of minerals, calcium was taken less than the recommended intake in all meals, but sodium was taken above the goal intake in all groups. Women in their 20s and 30s must reduce their intake of saturated fatty acids and sodium, and increase their intake of vitamins A, C, calcium, and potassium. Women in their 20s and 30s drank a lot of coffee, ate baechu-kimchi and rice frequently per week.

Chinese literature in the 30s was under the influence of two major themes of enlightenment and salvation. While improving the existing traditional literature, a large number of foreign literatures have been introduced into China. In a large number of foreign literary works which is translated into Chinese. There are not only literary works from the advanced western countries, but also a few Korean literatures. For a long period of time, these translated versions of Korean literature were ignored by the academia of China and Korea. Related research did not begin to emerge until the beginning of this century. Most of the academic articles discuss the translation of Korean literature in the 30s, all of them are based on China's standpoint, that is ‘target oriented’. In the process of translating Korean literature texts into Chinese, the translation path was diversified, including the direct translation and retranslation. In this case, it is inevitable to discuss problems from the standpoint of translation in China. While simply discussing the issue from the standpoint of Chinese translation, it is unavoidable to cause an error in understanding. Therefore, this article reorganizes the Chinese translation of Korean literature in the 30s, based on the analysis of the existing translation positions of Chinese translators, to contrast the orientation of the original text in Korean academic circles, to interpret the purpose of Chinese translation of Korean literature in 30s. Finally, taking Hu Feng's Shan Ling as an example, from the path of translation, the mainstream ideology that affects translation activities, the translators' view of Poetics, and the translation sponsor, etc., to discuss the proposition of misreading in the translation of Korean literature in the 30s.

The recent fashion market failed to satisfy the needs of female customers in their 30s who are demanding a slim jacket that makes the wearer look young and slim. Accordingly, the slim-fit jackets of domestic brands targeting the women in their 30s were collected to conduct look and movement fitting evaluations based on the standard somatotype, and a slim-fit tailored jacket prototype was developed based on the present findings. This research aims to increase the satisfaction level of the slim-fit jacket customers reflecting a variety of somatotypes of women in their 30s. The research process was developing jacket patterns fully reflecting the properties in terms of extra space and design lines for different somatotypes of women in their 30s based on the jacket pattern formulated through the advanced research, and then suggesting pattern design methods for the different somatotypes. In this sense, this research attempted to identify the problems concerning the slim-fit tailored jacket fitting for different somatotypes of women in their 30s. The main aim was to suggest ways to improve the customers’ satisfaction level regarding the fit, and enable the manufacturers to produce a well-fitting jacket reflecting the peculiarities of each somatotype.

Reflecting the consumer’s desire to look young, the “down-aging” trend, which blurs the distinctions between age groups, is the latest craze in the fashion market. The popularity of this trend made brand identities similar, resulting in customers becoming more interested in segmented notions of fashion (in terms of the story, design, high-quality material, etc.) regarding the product, and in particular, focus has become oriented to the fitness to the human body. In this sense, the researcher aimed to develop the prototype of a slim-fit tailored jacket that fits the standard somatotypes of women in their 30s well. For the purpose of this research, slim-fit tailored jackets from existing brands were collected and analyzed, and a subsequent wearability test was conducted based on the standard somatotype of women in their 30s. The research patterns were prototype of the developed slim fit tailored jacket are bust size of 3.8 cm, waist of 7 cm, and hip size of 3.8 cm. Then the research patterns were selected to develop the prototype of a properly fitting slim-fit tailored jacket. As outlined above, the development of a slim-fit tailored jacket prototype for the standard somatotypes of women in their 30s was conducted by solving the fitness issues of existing brands in order to produce properly fitting jackets that satisfy consumers.

피부는 인체의 외부를 덮고 있는 기관일 뿐 아니라, 체온을 조절하고, 감각기능을 수행하며, 약물을 투입하는 경로가 되기도 하고 내부 기관의 이상을 표현하는 기관이 되기도 한다. 이러한 이유로 인해, 사람들은 타인의 얼굴 피부의 상태를 보고 건강의 이상 징후를 감지하거나, "안색이 좋다", "생기가 있다" 등으로 신체의 컨디션을 표현해왔다. 환경과 노화정도에 따라서 피부색, 피부결, 수분, 탄력 등이 달라지는 것도 알려진 사실이다. 특히, 피부색은 아름다움, 매력도와 같은 주관적인 인상을 판단하는데 영향을 미치는 인자로 작용하는데, 화장품이나 피부시술을 통해 피부색을 개선하고자 하는 소비자를 통해서 그 수요를 짐작할 수 있다. 하지만 피부색이 여러 색의 구성임에도 불구하고, 대부분의 화장품이 하얀 피부로 개선해주는 것에 초점을 맞추고 있으며 여성들이 선호하는 피부색에 대한 연구가 아직까지는 미흡한 실정이다. 본 연구에서는 30 ~ 40대의 한국여성을 대상으로 같은 피부 밝기에서 붉은 정도와 푸른 정도가 달리 주어진 선호도 조사를 통해 긍정적으로 인식하는 피부색의 상태를 발견하였다. 한국여성은 실제 평균 피부색에 비해 붉은색과 푸른색이 높은 피부를 선호하는 것으로 나타났으며, 피부에 대한 표현을 달리하였을 때에도 경향은 유사하였다. 본 연구 결과는 새로운 소비자의 요구를 만족시키는 제품 개발에 활용될 수 있을 것이라고 생각한다.