THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE - koreascholar

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THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE

Johanna E. Eberhardt, Manfred Schwaiger

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URLhttps://db.koreascholar.com/Article/Detail/315174

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1239-1240

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate reputation media coverage news media corporate attributes

저자

Johanna E. Eberhardt(Ludwig-Maximilians-University Munich, Germany)
Manfred Schwaiger(Ludwig-Maximilians-University Munich, Germany)

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