Agribusiness and Information Management Volume 10 Number 2 (p.18-27)

Study on Measures to Improve Fresh Food Sales at Military Commissaries (PX)

키워드 :
military commissary,PX,postal exchange,fruits,vegetables,fresh foods

목차

Abstract
1. Introduction
2. Theoretical Background
  2.1. Current conditions of military commissaries
  2.2. Military Personnel’s Need for the Consumption ofFresh Foods
3. Research Methodology
  3.1. Research design
  3.2. Actual condition survey on fruit and vegetable productsales at military commissaries
  3.3. Questionnaire survey on the soldiers’ awareness onfruit and vegetable products demand and militarycommissaries
4. Research Results
  4.1. Actual Conditions of Fruit and Vegetable ProductSales at Military Commissaries
  4.2. Survey results of the military personnel’s awarenessof military commissaries and demand for fruit andvegetable products
5. Argument and Conclusion
References

초록

This study aims to confirm the appropriateness of fruit and vegetable sales at military commissaries, with the purpose of enhancing the physical health and morale of military personnel. In order to achieve this objective, we examined the actual conditions of fruit and vegetable sales at military commissaries and analyzed the soldiers’ awareness of fruit and vegetable sales through questionnaire surveys. The conclusions of this study are as follows: Firstly, fresh fruits and vegetables were not sold at military commissaries. Secondly, soldiers acknowledged the need for the consumption of fruits and vegetables and strongly expressed the desire for these fresh food products to be sold at military commissaries. Although the ROK Navy privatized military commissaries for the purposes of increasing management efficiency of national defense and strengthening combat power by transferring PX salesclerk soldiers to join combat personnel, this effort produced a negative effect of price increase. The following are proposals for improving this condition: fruit and vegetable products should be introduced to military commissaries through military welfare funds; fresh food markets should be established by closely cooperating with the local community’s agricultural producers; processed fruit and vegetable product (dry, frozen, airtight packaged, etc.) sales should be increased; and the privatization of the navy commissaries should be abolished.