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THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE
Hyeon-Sook Shim, Sang-Lin Han
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372457
3,000원
키워드
corporate social responsibilityconsumer well-beingeconomiclegal and ethical activities
목차
Introduction
Research Model and Methodology
Results
References
Research Model and Methodology
Results
References
저자
