논문 상세보기
ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?
Kong Cheen Lau, Jingyi Kong
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372627
3,000원
키워드
celebrity endorsementbrandingathleisuresports marketing
목차
Introduction
Theoretical Background
Research Design
Result and Conclusion
Research limitations and Managerial Contributions
References
Theoretical Background
Research Design
Result and Conclusion
Research limitations and Managerial Contributions
References
저자
