This study investigated aesthetic preferences for beauty types in women’s appearance among the East Asian cultures of Korea, China, and Japan through two-mode semantic network analysis with a cross-cultural viewpoint. Based on the results, this study proposed practical implications for appearance management industries and global consumer goods companies.

• Sunwoo Kim(Seoul National University, Republic of Korea)
• Yuri Lee(Seoul National University, Republic of Korea)
• Seunghoo Lim(International University of Japan, Japan)