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VIRTUAL PROXIMITY: LUXURY FASHION BRANDS ALLURING MILLENNIALS?

Linda Lisa Maria Turunen, Hannele Kauppinen-Räisänen, Joonas Ketola
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.718-719
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
social mediamillennialluxury brandengagement
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ABSTRACT
 References
저자
  • Linda Lisa Maria Turunen(University of Helsinki, Finland)
  • Hannele Kauppinen-Räisänen(University of Vaasa, Finland)
  • Joonas Ketola(University of Vaasa, Finland)
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