In this study, whole crop rice samples were used to develop near-infrared reflectance (NIR) equations to estimate six forage quality parameters: Moisture, crude protein (CP), neutral detergent fiber (NDF), acid detergent fiber (ADF), Ash and relative feed value (RFV). A population of 564 whole crop rice representing a wide range in chemical parameters was used in this study. Undried finely chopped whole crop rice samples were scanned at 1 nm intervals over the wavelength range 680–2500 nm and the optical data recorded as log 1/Reflectance (log 1/R). NIRS calibrations were developed by means of partial least-squares (PLS) regression. The correlation coefficients of cross-validation (R2 cv) and standard error of cross-validation (SECV) for whole crop rice calibration were 0.98 (SECV 1.81%) for moisture, 0.89 (SECV 0.50%) for CP, 0.86 (SECV 1.79%) for NDF, 0.89 (SECV 0.86%) for ash, and 0.84 (SECV 5.21%) for RFV on a dry matter (%), respectively. The NIRS calibration equations developed in this study will be useful in predicting whole crop rice quality for these six quality parameters.