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        검색결과 5

        1.
        2021.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this s tudy is to analyz e the COVID-19 political discourse from the perspective of critical discourse analysis, to identify what linguistic strategies politicians use to reveal their position and ideologies, and how the social and political situations are reflected in their discourse. The data consist of speeches made by Donald Trump, the former U.S. president, and Andrew Cuomo, the governor of New York, in terms of text, discourse practice, and sociocultural practice using Fairclough’s 3D model. The findings show that the two politicians used terms that separate ‘us-group’ and ‘them-group’, while showing differences in specific vocabulary choices and discourse composition strategies. Trump tended to use positive self-presentation, optimistic expressions, and focused on economic policies, while Cuomo tended to use objective figures, emphasize seriousness, and focus on prevention policies. This forms the way the public perceives society, and conversely, social situations such as racial discrimination and hate issues also affect and interact with discourse strategies.
        6,600원
        2.
        2006.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this article is to research the text-discourse strategies employed in a university president's speech. Speech is a type of one-sided formal public communication that transmits statements, which include one's theory, assertion or emotional contents in a given text in front of large audiences. Especially a university president's speech is a speaking form which embodies immediacy in a limited space, i.e., a university. Such as speech needs to utilize persuasive, sentimental and appealing production strategies that could induce the audience's sympathy and action. Therefore, a university president's speech includes all the communicative fields of listening, speaking, reading and writing. It is a public and popular communication means that integrates features of various communication skills in a university setting. Thus, ideal and effective strategies for delivering a university president's speech are discussed.
        7,000원
        3.
        2003.06 구독 인증기관 무료, 개인회원 유료
        4,600원
        4.
        1991.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        5,100원