An insulator is widely used for automobile parts to protect the thermal damage and noise from the engine. In this paper, the heat shield performance of insulator in the automobile parts has been investigated experimentally. Also, the experimental results are compared with the numerical analysis. It was tested for the effects of heating temperature and insulator material on heat shield performance. As a results, in the range of heating temperature 95℃∼175℃, the heat shield performance is enhanced with increasing heating temperature. Furthermore, glass wool and Formed mat have similar heat shield performance. So, it is very effective to use the glass wool as insulator in the range of 95℃∼175.