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다구찌 방법을 적용한 인터넷 쇼핑몰의 서비스 품질 측정 방법론 KCI 등재
A Methodology on Measuring Service Quality of Internet Shopping Mall using Taguchi Method
서광규, 안범준
- 언어KOR
- URLhttps://db.koreascholar.com/Article/Detail/22224
4,000원
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 27 No. 3 (2004.09)
pp.45-51
pp.45-51
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
Recently. the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality. Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on fa
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