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A Methodology on Measuring Service Quality of Internet Shopping Mall using Taguchi Method

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한국산업경영시스템학회지 (Journal of Society of Korea Industrial and Systems Engineering)
한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

Recently. the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality. Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on fa

저자
  • 서광규 | Kwang-Kyu Seo
  • 안범준 | Beum-Jun Ahn