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인터넷 쇼핑몰의 고객구성 평가 모델에 관한 연구 KCI 등재

A Study on Model for the Evaluation of Customer Composition in Internet Shopping Malls

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한국산업경영시스템학회지 (Journal of Society of Korea Industrial and Systems Engineering)
한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

  Internet shopping mall has become a huge distribution channel with dramatic growth in recent years. The number of consumers has exponentially increased as the scale of shopping mall has been large so that shopping malls with thousands or millions of con

저자
  • 박광호 | Kwang-Ho Park
  • 백동현 | Dong-Hyun Baek
  • 한동석 | Dong-Seok Han
  • 김학소 | Hak-So Kim