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A Study on Factors Affecting Intention using Blog
김준우, 김연수, 박천웅
- 언어KOR
- URLhttps://db.koreascholar.com/Article/Detail/22386
4,000원
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 29 No. 3 (2006.09)
pp.96-102
pp.96-102
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
The purpose of this study is to identify the factors affecting intention to use blog. For this end, the individual characteristics (Subject Norm, Perceived Enjoyment, and Self-Efficacy) and the variables used in TAM (Perceived Ease of Use, and Perceived
키워드
BlogTAMCyber Community
저자
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