논문 상세보기
CEM을 활용한 통신서비스 시장의 실버고객 경험분석에 관한 연구 KCI 등재
A Study on the Customer Experience Analysis for the Silver Generation in the Communication Service Market using CEM
배재호, 왕지남
- 언어KOR
- URLhttps://db.koreascholar.com/Article/Detail/22587
4,000원
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 32 No. 2 (2009.06)
pp.66-75
pp.66-75
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
As the population of the silver generation is increasing, the importance and effects of the market for the silver generation are also growing. We segments the categories of the silver generation into six sub-segments using based on the factors like life s
키워드
CEM(Customer Experience Management)Participant observationCustomer ExperienceCommunication IndustrySilver Generation
저자
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