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e-비즈니스 환경에서 eCRM을 이용한 보험회사의 마케팅 전개 사례 연구 KCI 등재
A Case Study of eCRM on Marketing Developments of the Insurance Company in an e-Business Environment
백주현, 김태영
- 언어KOR
- URLhttps://db.koreascholar.com/Article/Detail/22659
4,000원
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 33 No. 1 (2010.03)
pp.98-107
pp.98-107
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the i
키워드
eCRMWeblog Analyticse-Business
저자
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