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Game Theoretic Analysis of the Price and Quality Strategy of a Private Brand Product
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- URLhttps://db.koreascholar.com/Article/Detail/22804
4,000원
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 34 No. 3 (2011.09)
pp.41-48
pp.41-48
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
Recently, the increasing power of distributors has given them the opportunity of introducing private brand (PB) products. Based on the game theory, this study analyzes the decision making of a distributor regarding the optimal pricing and quality strategi
키워드
Private BrandNational BrandGame ModelNash EquilibriumStackelberg Equilibrium
저자
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