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비즈니스 진화에 기초한 블루오션 전략캔버스의 개선에 관한 연구 KCI 등재
A Refined Strategic Canvas of Blue Ocean Strategy Based on the Business Evolution
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 35 No. 3 (2012.09)
pp.210-216
pp.210-216
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
Recently, it is not sufficient that contemporary firms satisfy customers to be really successful, they must create new value. To do so, many firms focus on the blue ocean strategy. The blue ocean strategy proposed the strategic canvas as a main tool for i
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