Recently, the online and mobile game markets are enjoying a boom due to the wide use of the smartmedia, while the traditional video games have lost their popularities. While the use of the smartmedia based game increased, the game development companies participated directly in the circulation through the app market or the social platform. And, the competition of the related companies is expanded to the IT industry and SNS provider. As the success of the casual game led the development of online game industry, the social network game leads the development of mobile game industry along with the appearance of the smartmedia. In this paper, we analyze the key to success of the casual game represented by the Maple Story and Kart Rider and the social network game represented by the Anipang and Dragon Flight. From that, we drew the key to success that must have the succeeded game from the immersion view and we can provide some valuable strategies to the game company to succeed with the social network game.

ABSTRACT   1. 서론    1.1 선행 연구    1.2 연구 방법   2. 게임의 몰입 요소와 게임시장 현황고 전망    2.1 게임의 몰입 요소    2.2 게임시장 현황과 전망   3. 캐주얼 게임과 소셜 네트워크 게임의 성공 요인 분석    3.1 캐주얼 게임의 성공 요인 분석    3.2 소셜 네트워크 게임의 성공 요인 분석   4. 결론   참고문헌

• 남현우(Department of Computer Science, College of Information Science, Dongduk Women's University) | Hyeon-Woo Nam Correspondence to