We have surveyed users’ practical requirements for the acceptance of smartphones. We also have analyzed users’ reviews from Galaxy S3 and iPhone 4/4S communities based on Technical Acceptance Model, a theoretical approach on the acceptance of media. From the view of perceived usefulness, the most frequent review category is about appearance of device followed by application and user interface in order, both from Galaxy and iPhone communities. Perceived ease of use puts appearance the first, UI the second and application the last for Galaxy. IPhones have UI, appearance and application in order.Both communities show strong positive responses about attitude toward using and behavioral intention to use. Cross analysis presents differences in the category of perceived usefulness and perceived ease of use but no difference in the category of attitude toward using and behavioral intention to use. We have collected and analyzed users’ interests by practical keywords. The study results can be used in the field of smartphones game, design and so on.

ABSTRACT   1. 서론   2. 연구의 범위 및 방법    2.1 연구의 범위 및 방법    2.2 분석의 범주로서 기술수용 모형   3. 연구 대상의 선정과 데이터 코딩    3.1 연구 대상의 선정    3.2 데이터 코딩   4. 연구의 결과    4.1 게시물의 일반 정보    4.2 지각된 유용성    4.3 지각된 용이성    4.4 이용태도    4.5 이용의도   5. 결론   참고문헌

• 김정이(성결대학교 공과대학 멀티미디어 공학부 조교수) | Jung Yi Kim