Users of smart-phone based social network game are rapidly increasing. However, there are few researches for smart-phone based social network game. In this paper, we analysed factors affecting the user satisfaction for smart-phone based social network games through empirical testing. As a result, convenience and social presence were found to have positive effects on the user satisfaction of social network game. This study provides practical suggestions for developers of social network game to invigorate the smart-phone based social network game market, such as improved additional investment for simple game interface, easy game rule, additional interactive services.

ABSTRACT   1. 서론   2. 소셜 네트워크 게임 특징 및 동향   3. 연구 모형 및 가설    3.1 편리성    3.2 몰입    3.3 사회적 실재감    3.4 만족   4. 연구 방법 및 자료 수집   5. 연구 분석 및 결과    5.1 신뢰성 분석    5.2 타당성 분석    5.3 회귀 분석   6. 결론   감사의 글   참고문헌

• 박성원(한국콘텐츠진흥원 정책연구실 선임연구원) | Seong-Won Park
• 이치형(호서대학교 벤처전문대학원 조교수) | Chi Hyung Lee Correspondence to