This study investigates the difference between popular genre of mobile games and that of online games, and also the impact of affiliation with social network platform on the market performance. The results show that three genres such as action, puzzle, and RPG occupy a higher market share than the other genres. The structure of the mobile game market is more competitive than that of the online game market but game applications developed by top four developers - CJ E&M, NHN, com2us, WeMade - have been holding high ranks for months. It implies that the structure of the mobile game market is gradually becoming more concentrated. As the market competition increases, the marketing cost for acquiring recognition and the commission fee paying for platform have been increasing accordingly. Consequently, mobile game developers are encouraged to enhance the quality of their games as well as to devise diverse platform-marketing strategies in order to accomplish stable market performance.

ABSTRACT   1. 서론   2. 관련 문헌 검토    2.1 앱 스토어의 발전을 통한 플랫폼 가치 확대    2.2 모바일 게임 시장규모의 성장    2.3. 모바일 게임 앱의 시장 성과에 영향을 미치는 요인   3. 연구문제   4. 연구방법    4.1 연구절차 및 자료 수집    4.2 측정 변인   5. 결과 및 고찰    5.1 매출 성과가 높은 모바일 게임의 주요 장르    5.2 모바일 게임 시장의 경쟁 구조    5.3 소셜 네트워크 플랫폼의 연계 효과   6. 결론   참고문헌

• 이영주(현재 서울과학기술대학교 IT정책대학원 교수) | Yeong Ju Lee
• 임소혜(이화여대 언론홍보영상학부 교수) | Sohei Lim Corresponding author