This study focuses on clarifying mechanism for alternative media based on twitter. Alternative media based on twitter is different from mass media because it has gameness for improving interactivity between news providers and news receivers. This study argues that the gameness could be quests. News providers provide quests to news receivers, so news receivers can expand their territory with playing quest. This aspect is related to the feature of Alternative Reality Game. News receivers participate in News distribution and News production because of its intrinsic rewards. Therefore, twitter communities by playing quests are similar to the communities of digital game's community and Crowdsourcing projects are appeared in alternative media based on Twitter.

ABSTRACT   1. 서론   2. 트위터 기반 대안 미디어의 게임적요소    2.1 뉴스를 매개하는 퀘스트    2.2 수동적 퀘스트와 능동적 퀘스트   3. 트위터 기반 대안 미디어의 ARG 특성    3.1 현실변화를 통한 내적 보상    3.2 트위터 내 자발적 커뮤니티의 형성   4. 결론   참고문헌

• 류철균(이화여자대학교 대학원 디지털미디어학부 교수) | Chul Gyun Lyou Corresponding author
• 문아름(이화여자대학교 영상콘텐츠 전공 석사과정) | Arum Moon